Car adverts that show the car with tinted windows...
Car adverts that show the car with tinted windows...
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Discussion

anonymous-user

Original Poster:

84 months

Friday 6th August 2010
quotequote all
Has anyone else noticed that in a lot of the car adverts you see in newspapers/magazines and on posters, often show the vehicle with black glass in them? This is also the case on quite a number of tv adverts for cars. The glass in all the windows (including the windscreen) is blacked out to such a point whereby you cannot even see the driver.

Now, I understand this is probably done to 'make the car look good' in the advert, but surely in today's climate of weeding out false advertising someone would have pulled manufacturers up about it, because technically the car shown in the advert for "£17,498.34 on the road including vat" or whatever is not exactly what you will be getting as it doesn't have all the windows fitted with 'limo tint'...

The Audi R8 Spyder is a great example of severely blacked out windows but I bet if you walked into an Audi dealer and demanded a brand new one 'exactly like the advert' it wouldn't actually be exactly like it!

This is a bit pedantic I know, but it just irritates me everytime I see a car advert... You wouldn't put up with an advert for a kettle that appeared to be a chrome finish, but when you went to buy it was actually stainless steel and to be told "yeah they just make it look more shiny for the advert".

bernies

115 posts

194 months

Friday 6th August 2010
quotequote all
yes you do have a point with misleading advertising.Here's an advert for the new Ford RS Focus with tinted windows & one of the production car.





The RS Focus is probably one of the few cars sold with tinted back and rear side windows, so it's nearer to the picture in the advert. Although I read that the law states any tint must allow at least 70% of the light to pass through them, which means all these adverts are promoting illegally tinted windows!

RobbieB

7,715 posts

213 months

Friday 6th August 2010
quotequote all
Back windscreen and back windows can be any tint level. Driver's side, passenger's side windows and front windscreen do have a 30% tint limit afaik.

Also my Clio came with tinted back windows like that Focus, I think a fair few has optional extra.

anonymous-user

Original Poster:

84 months

Friday 6th August 2010
quotequote all
RobbieB said:
Back windscreen and back windows can be any tint level. Driver's side, passenger's side windows and front windscreen do have a 30% tint limit afaik.

Also my Clio came with tinted back windows like that Focus, I think a fair few has optional extra.
I quite agree, many cars do legally have tinted rear/side windows and that isn't my issue.

The issue is car adverts where the front side windows and windscreen have been obviously tinted quite heavily for the purposes of the advert, but would in 'real life' be completely illegal and never an optional feature of that model.

Twincam16

27,647 posts

288 months

Friday 6th August 2010
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In print it's probably so they can use the same pictures in both LHD and RHD markets.

adycav

7,615 posts

247 months

Friday 6th August 2010
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They don't have to hire someone handsome/pretty to drive the car when taking the moving shots - they can get any ugly old fker to do it.

rknevitt

106 posts

236 months

Friday 6th August 2010
quotequote all
bernies said:
yes you do have a point with misleading advertising.Here's an advert for the new Ford RS Focus with tinted windows & one of the production car.

The RS Focus is probably one of the few cars sold with tinted back and rear side windows, so it's nearer to the picture in the advert. Although I read that the law states any tint must allow at least 70% of the light to pass through them, which means all these adverts are promoting illegally tinted windows!
Tell me about it, i spent last saturday removing the 70% tints from a FRS!

HellDiver

5,708 posts

212 months

Friday 6th August 2010
quotequote all
Twincam16 said:
In print it's probably so they can use the same pictures in both LHD and RHD markets.
This.

Also why they use reg numbers that read fine when shown in mirror image (Nissan and Ford do this on their ads).

bikemonster

1,188 posts

271 months

Friday 6th August 2010
quotequote all
Two other points to bear in mind:
1 - The windows will look darker if there much more light on the outside of the car than inside, much the same as mirrored glass office windows let people outside a building see inside after dark
2 - The image will have been potato-shopped.