In need of a contact at Ferrari...
In need of a contact at Ferrari...
Author
Discussion

H18 ENF

Original Poster:

700 posts

200 months

Wednesday 22nd September 2010
quotequote all
Hi All,

As I'm sure many people do, I have an idea to help with car sales. It's based around a promotional campaign that I've seen work but nobody has brought the idea to dealership level. As it's possibly not the cheapest idea in the world I need to aim it in the general direction of a company with a little more cash than others.

Trouble is that I don't have the details for the Group Marketing Director at Ferrari, whilst I'm aware that 'cold calling', in whatever form it comes, is a tad risky it's probably worth a go.

Does anybody know who the GMD is at Ferrari, or indeed any other 'top end' manufacturer or better still does anyone have contact details for them??

My profile should give you an idea that I'm not a spotty faced teenager just after some contact details, I do run a fairly innovative media company.

If anyone could help I'd really appreciate it.

Thanks

Ben

sjn2004

4,051 posts

268 months

Wednesday 22nd September 2010
quotequote all
H18 ENF said:
Hi All,

As I'm sure many people do, I have an idea to help with car sales. It's based around a promotional campaign that I've seen work but nobody has brought the idea to dealership level. As it's possibly not the cheapest idea in the world I need to aim it in the general direction of a company with a little more cash than others.

Trouble is that I don't have the details for the Group Marketing Director at Ferrari, whilst I'm aware that 'cold calling', in whatever form it comes, is a tad risky it's probably worth a go.

Does anybody know who the GMD is at Ferrari, or indeed any other 'top end' manufacturer or better still does anyone have contact details for them??

My profile should give you an idea that I'm not a spotty faced teenager just after some contact details, I do run a fairly innovative media company.

If anyone could help I'd really appreciate it.

Thanks

Ben
Do Ferrari actually need more promotion? Who hasn't heard of Ferrari?

Jonty355

4,423 posts

244 months

Thursday 23rd September 2010
quotequote all
Good point, whats the waiting list on the 458? How many millions profit did they make last year?

I'd target someone that provides more for the masses like Ford or Vauxhall etc.

Not to mention, knowing Ferrari, they'd probably take your idea and then run off with it and claim you didn't exist afterwards!

H18 ENF

Original Poster:

700 posts

200 months

Thursday 23rd September 2010
quotequote all
Hi Both,

It's not advertising I'm pitching for, as you rightly say, they're well known...

It's a specialised sales addition for dealerships, aimed at making big decisions a little easier.

Cheers

Ben

Lambomartin

373 posts

226 months

Thursday 23rd September 2010
quotequote all
If its a holographic car configurator its already out there.

H18 ENF

Original Poster:

700 posts

200 months

Thursday 23rd September 2010
quotequote all
In dealerships? It's been done I know - Fiat 500 used it in their launch, but not at dealership level.


Rico

7,917 posts

286 months

Thursday 23rd September 2010
quotequote all
H18 ENF said:
Fiat 500 used it in their launch, but not at dealership level.
Hope it's not this idea...

http://www.autocar.co.uk/blogs/stillatthewheel/arc...

hehe

H18 ENF

Original Poster:

700 posts

200 months

Thursday 23rd September 2010
quotequote all
Ha ha ha ha, no I hadn't seen that before! biggrin

andycskis

644 posts

199 months

Friday 24th September 2010
quotequote all
Ferrari don't do any advertising, their view is that F1 does the job for them.