Explaining the Lotus position
Explaining the Lotus position
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Discussion

woof

Original Poster:

8,456 posts

306 months

Sunday 26th September 2010
quotequote all

There's been alot of wheeling and dealing over at Lotus - best read this to understand the name change etc !

http://bbs.hellof1.com/1566891-1.html

EDLT

15,421 posts

235 months

Sunday 26th September 2010
quotequote all
Looks simple enough to me.




Scuffers

20,887 posts

303 months

Sunday 26th September 2010
quotequote all
all pretty shabby really.... (sadly, nothing new where Hethel are concerned)

MonkeyHanger

9,267 posts

271 months

Sunday 26th September 2010
quotequote all
The Lotus position?

Up against the pit wall in flames...

Fire99

9,865 posts

258 months

Sunday 26th September 2010
quotequote all
That all pretty much makes sense.

The issue is that the general public seem to associate 'Lotus' as 'Lotus' regardless of whether it's a road car or a race car. Many folk may not realise the two split at least 5 decades ago.

Bottom line is that the Lotus F1 team aka 'Team Lotus' and formerly 'Lotus Racing' don't want to be held by the goolies by 'Group Lotus' who make the road cars.

OK Group lotus now have single-seater aspirations of their own and no doubt wanted all the toys by revoking the ability for the current F1 team to operate under the name.
Tough titties!! Tony Fernandes has put the clout into the existing team and I wouldn't want to see them effectively bullied away from the name.

Tony Fernandes getting the job done. Group Lotus trying to play hard-ball and steal the toys.

courageous

134 posts

193 months

Sunday 26th September 2010
quotequote all
Reading that article, if anything it is group lotus who are on dodgy ground - Team lotus do single seaters, group lotus do road cars, so group lotus are infringing on team's business by doing Indy, GP2 & GP3

GKP

15,099 posts

270 months

Sunday 26th September 2010
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This is nothing new. Even in Chapman's day Goup Lotus and Team Lotus were completely separate companies.

StevenJJ

541 posts

238 months

Sunday 26th September 2010
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Interesting. TF has the high ground legally and morally but the net result is always going to be a loss for the 'average punter' who just sees 'Lotus' as one thing off track and on and can't/won't work out why Lotus is at war 'with itself'.

davepoth

29,395 posts

228 months

Sunday 26th September 2010
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Especially since they will have the same branding and badge next year. Very confusing.

Esprit

6,373 posts

312 months

Monday 27th September 2010
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Makes me laugh this.... at this level it's always egos that get in the way of the right thing. If Group Lotus had a head on its shoulders, it'd realise that it's effectively getting free branding of the company in F1 and it'd do well to keep a tie with them.... Team Lotus should be Group Lotus's strongest ally, not its fiercest competitor.

anonymous-user

83 months

Monday 27th September 2010
quotequote all
To understand the relationship betwen Lotus Racing and Proton/Lotus cars you may be interested insome unpublished history, I understand that Proton only found out that Team Lotus was not included in the sale of Group Lotus road cars, 30 minutes before they signed the deal, as a result of an off the cuff statement by one of thier signituries about the access he would be getting to the F1 paddock.

marshalla

15,902 posts

230 months

Monday 27th September 2010
quotequote all
EDLT said:
Looks simple enough to me.

surely ?

The Wookie

14,209 posts

257 months

Monday 27th September 2010
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I suspect 'Group' were looking to pull the rug from 'Team' so they could pick up the pieces and regain full control of the whole kit and caboodle

Fire99

9,865 posts

258 months

Monday 27th September 2010
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The Wookie said:
I suspect 'Group' were looking to pull the rug from 'Team' so they could pick up the pieces and regain full control of the whole kit and caboodle
Aye.. They have aspirations to be 'Ferrari II'. Big whoops on their part.

Nick M

3,632 posts

252 months

Monday 27th September 2010
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I can't help thinking that if Group Lotus concentrated on, oh I don't know, building cars which were of somewhat better quality rather than venturing off into all sorts of motorsport pursuits it might stand them in better stead for the future....

I can't help thinking they're on a hiding to nothing with their ventures into the world of single-seaters.

Scuffers

20,887 posts

303 months

Monday 27th September 2010
quotequote all
http://www.autosport.com/news/report.php/id/87038

well, it looks like this is going to turn into a very damaging stfight that realistically, Group Lotus can't win, even if they manage to convince a court that Teal Lotus is theirs (which they failed to do last time), the publicity/fallout from this will not exactly endear themselves to the (paying) public, and thus, their customers world-wide.

Next they will be trying to grab the right's to classic Team Lotus too?

Rusty-C

291 posts

204 months

Monday 27th September 2010
quotequote all
Straight from the horse's mouth:

PROTON’S CLARIFICATION ON THE PURCHASE OF “LOTUS” BRAND BY TONY FERNANDES

Kuala Lumpur, 27 September 2010 – There is and always has been only one Lotus, the Lotus started by Colin Chapman. From the beginning Lotus made road cars and raced racing cars. Until 1994, Group Lotus, the road car manufacturer and Team Lotus, which operated the Formula 1 team, were in common ownership with common directors. In 1994, Team Lotus failed and Lotus has not raced since. Since 1994, David Hunt has claimed to have acquired assets of Team Lotus, including its name, from the liquidator. He has never raced as Lotus. Mr. Hunt’s attempt to acquire the name Team Lotus was ineffective. Group Lotus is the owner of all rights in the "Lotus" automotive brand including those relating to Formula 1.

Last year, Tony Fernandes and 1 Malaysia Racing Team recognised this by taking a licence from Group Lotus to use the "Lotus" brand for the "Lotus Racing" team in the current Formula 1 season. With PROTON’s agreement, Group Lotus has now terminated its licence to 1 Malaysia Racing Team to use the "Lotus Racing" brand in the 2011 and future Formula 1 seasons as a result of the flagrant and persistent breaches of the licence by 1 Malaysia Racing Team, which were damaging to the "Lotus" brand.

Following that termination, neither 1 Malaysia Racing Team, nor any other company associated with Mr. Fernandes such as Tune Group Sdn Bhd or Team Lotus Ventures Limited, has the authority of Group Lotus to use any "Lotus" brand in the 2011 Formula 1 season. This includes the use of the brand "Team Lotus".

Group Lotus understands that Mr. Fernandes intends to rebrand the current "Lotus Racing" Formula 1 team to "Team Lotus" for the 2011 Formula 1 season. Mr. Fernandes indicates that Tune Group has acquired the rights to the name "Team Lotus" from a business formerly owned by David Hunt called Team Lotus Ventures Limited. Group Lotus believes these rights to have no proper legal foundation, a fact of which Mr. Fernandes was well aware when his company purchased them.

PROTON will support Group Lotus in taking all necessary steps to protect its rights in the "Lotus" name, including resisting any attempts by Mr. Fernandes or his companies, or any other unauthorised person, to use the "Lotus" name in the 2011 Formula 1 season.

Dato’ Sri Mohd. Nadzmi Mohd. Salleh, Chairman of PROTON Holdings Berhad and Group Lotus commented, "We believe the Lotus brand to be one of the most valuable brands in Formula 1 today. We are the owners of this brand, and will take all necessary steps to protect it. Tony Fernandes has no rights to use the Lotus brand in the 2011 Formula 1 season, and we will strongly resist any attempts by him to use our brand without our permission and will withdraw our sponsorship of the Lotus Racing team."

“To put it simply, Group Lotus is everything Lotus. The fact that 1 Malaysia Racing Team entered into an agreement with Group Lotus to use the brand means that both Mr. Fernandes and 1 Malaysia Racing Team recognises and acknowledges Group Lotus’ rights,” he added.

About PROTON

PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations in key markets from UK to the Middle East, and across South-East Asia and Australasia, especially in countries like China and Iran, PROTON produces cars to suit a range of consumer demands and preferences.

Its offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, spacious and affordable multi-purpose vehicles, as well as the world-renowned sports cars from Lotus. Most importantly, PROTON models are now developed with Lotus Engineering, offering customers superior ride and handling experience in every drive.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds cars with passion and soul; cars that are a delight to drive - and a pleasure to own.

About Lotus

Group Lotus is a wholly-owned subsidiary of PROTON Holdings Berhad. The main operating subsidiary of Group Lotus plc is Lotus Cars Limited, which has two operating divisions - Lotus Engineering and Lotus Cars. Lotus Engineering is an internationally recognised automotive engineering consultancy based in Norfolk, UK. Global facilities include those in Michigan (USA), Kuala Lumpur (Malaysia), China and offices in Germany.

Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide markets and customers to full production. This includes third party 'niche vehicle' engineering and manufacture worldwide.

Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. These include the iconic Lotus Elise, and the Exige and Europa. Lotus’ latest model, the Lotus Evora, goes on sale from Spring 2009. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric cars and renewable fuels.


Fire99

9,865 posts

258 months

Monday 27th September 2010
quotequote all
Well the plot thickens. If Proton/Group Lotus are wrong in their beliefs, there will be some serious egg on face.

marshalla

15,902 posts

230 months

Monday 27th September 2010
quotequote all
Maybe someone should be looking at Companies House - companies 01593504, 01225833 and 02998306 especially.


I wonder which "Team Lotus" has/have actually changed hands - Team Lotus Ltd., Team Lotus International Ltd., or Team Lotus Ventures Ltd. ?


ETA - I have just found the ruling, under Trademarks Act 1994, under which Group Lotus failed to block Team Lotus etc.'s use of the name and logo : http://www.ipo.gov.uk/o21098.pdf


Edited by marshalla on Monday 27th September 17:54

simonrockman

7,115 posts

284 months

Monday 27th September 2010
quotequote all
Group Lotus are mad, there is nothing but kudos in having an F1 car out there with their name on it

Simon