Thursday 30th September 2010

Paris: Renault DeZir Concept

Slick electric concept hints at future design direction

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Renault's keenness on 'leccy cars and modern design has once again been proven with the introduction of the slinky DeZir concept.

The DeZir has been designed to show off Renault's commitment to 'emotional' styling and to showcase what future Renaults will look like - probably in 2050 from the looks of things. But it definitely isn't a hint at what a new Alpine would look like.

The project was led by design boss Laurens van den Acker and begins a series of concepts marking out Renault Design's vision for the future. In typical automotive designer style the DeZir's design language has taken inspiration from Renault's new signature: 'Drive the Change'.

Renault also claims it looks at the firm's styling roots (don't remember the 5 looking much like this) and explores the idea of the 'life cycle'. This is where the design-speak gets a little much...

Apparently the DeZir's design "builds on the bonds that are gradually forged between the brand and its customers at watershed moments of their lives, such as when they fall in love, begin to explore the world, start a family, begin work, take time out to play and gain wisdom."

We'll stick with "It looks good", thanks.

[gforceg]

With those doors hingeing front or rear it looks like a small child about to take a run up at something.

[detomaso]

Hmm Renault R8...

[detomaso]

Just looked closer at the 'molten' interior, that's ghastly

[Deranged Granny]

That is just a melted R8

[LuS1fer]

Never thought a car of this category would look boring and yet it's all such a cliche now.

[soad]

The jury is out on this one

[doodles19]

Renault said:

what future Renaults will look like - probably in 2050"

Bit ambitious... 40 years... really?

[threespires]

I still can't get used to these fashionable 'side blades' that are appearing on so many sports models from diferent manufacturers. To me thay look silly.

[hardmouse1]

is it me.... or are the front wheels bigger than the back?

[G0ldfysh]

the base model will be the 'L'

creating the first petrol powered DeZir L???

[tim-b]

hardmouse1 said:

is it me.... or are the front wheels bigger than the back?

http://www.youtube.com/watch?v=QRygfkm_OXk

[torchy6]

tim-b said:

hardmouse1 said:

is it me.... or are the front wheels bigger than the back?

http://www.youtube.com/watch?v=QRygfkm_OXk

Love it!

[GTRene]

I also think it looks good, very smooth...with some nicer wheels and better interior it will be even better.

[A911DOM]

Renault produce attractive and reliable car shocker

Oh no hang on, it's just a future concept for the entire company...

Perhaps they should invest a little more time and money in better quality components for their existing range of bland euro sheds!


By the way: Has anyone seen the Renault 'WIND'? - Bloody thing looks like a clio thats been driven very fast underneath a very low lorry and by happy coincidence managed to crash into wilcos current window display of 'strap on' plastic bodywork.




There may of course be a slight hint of bitterness to this post

[GTRene]

Renault will also come with one or 2 Alpine's in the near future....guess 2011 for show.

[MuffDaddy]

I saw this in Paris earlier in the year and as a concept it looked really good.

[robsco]

It looks like its ready to karate chop someone.

[mikEsprit]

Lose the blade and make both doors open from the back and it's a winner.

[bobberz]

What did they do to the doors on that R8?