New A6 - Why don't Audi do something different?
Discussion
Look, I'm not knocking Audi here - they obviously know what the market wants, because they shift an awful lot of cars. But really, isn't it time for a car in this sector that looks a bit different?
http://www.autoexpress.co.uk/news/autoexpressnews/...
http://www.autoexpress.co.uk/news/autoexpressnews/...
I can see why they did it, or rather didn't this sector is notoriously resistant to change, did you read what happened to 7 series sales when the bangle one came out!!
The only car in this sector that has benefited from a radical change was the XJ, but it went from being unique to more mainstream.
The only car in this sector that has benefited from a radical change was the XJ, but it went from being unique to more mainstream.
autocar said:
But while the styling might not set the world alight, the major change ofr the A6 is that it will use Audi’s latest modular MLB platform, which underpins the A4, A5 and Q5 in steel form, and A8 in aluminium.
Woohoo, the styling doesn't set the world alight but that modular chassis sure does....Mercedes tried something a little different with the E class but that's just plain ugly, BMW's 5 is not too bad, I did think it was the 7 series when I first saw it.
This A6 just looks bland, just like the new A8 really...
For most potential buyers excitement comes low on the list of priorities. They want low income tax, prestige, reliability and functionality/practicality. As long as they can have it in black with black leather they don't care how it looks. Unfortunately, all the non-German manufacturers are aware of this key to success and are copying them.
Interestingly, this weekend I saw the sense in this for the first time. I need a do-it-all car and the German's do tick most of the boxes. I would say their only failing is the lack of a hatchback - I don't need an estate but I do need the ability to transport large bulky items now and again. Alas 'dull' makes life simple.
Interestingly, this weekend I saw the sense in this for the first time. I need a do-it-all car and the German's do tick most of the boxes. I would say their only failing is the lack of a hatchback - I don't need an estate but I do need the ability to transport large bulky items now and again. Alas 'dull' makes life simple.
SonicHedgeHog said:
For most potential buyers excitement comes low on the list of priorities. They want low income tax, prestige, reliability and functionality/practicality. As long as they can have it in black with black leather they don't care how it looks. Unfortunately, all the non-German manufacturers are aware of this key to success and are copying them.
Interestingly, this weekend I saw the sense in this for the first time. I need a do-it-all car and the German's do tick most of the boxes. I would say their only failing is the lack of a hatchback - I don't need an estate but I do need the ability to transport large bulky items now and again. Alas 'dull' makes life simple.
Forgetting the thrilling 5 series GT? Good!Interestingly, this weekend I saw the sense in this for the first time. I need a do-it-all car and the German's do tick most of the boxes. I would say their only failing is the lack of a hatchback - I don't need an estate but I do need the ability to transport large bulky items now and again. Alas 'dull' makes life simple.
One word. China. Due to the Chinese money men happily buying executive barges, the A6 outsells the 5 series and E-Class worldwide. I think the sober looks are to satisfy that market.
I think this shows in the BMW 5 series as well, the current model could almost be seen as a step backwards, as it's definately not an evolution of the E60.
I think this shows in the BMW 5 series as well, the current model could almost be seen as a step backwards, as it's definately not an evolution of the E60.
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