RE: The 2010 Mazda MX-5 (And Other Stories)
RE: The 2010 Mazda MX-5 (And Other Stories)
Friday 22nd October 2010

The 2010 Mazda MX-5 (And Other Stories)

Industry creatives pen future fantasies for LA Design Challenge


A spiritual successor to the Mazda MX-5 is one of the official auto industry entries to the annual Design LA challenge - itself often one of the most interesting elements of the LA Auto Show.

Usually open only to the auto design facilities located in Southern California, this year's event has been opened up to entries from Japan and Germany.

The brief was basically to create an efficient, light-weight four passenger vehicle, that is comfortable and safer while delivering satisfactory driving performance. The Mazda MX-0 was one of the resultant offerings, and you can read excerpts from the official blurb about that - and some of the other more interesting (sporty!) entries - below. But they do go on a bit, these creative types...

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MAZDA MX-0





"ze·ro
-adjective: having no measurable quantity or magnitude
-noun: the lowest point or degree

"Zero weight:Starting with the MX-5 as a benchmark, the design team has carried out a systematic process of reduction and consolidation. In this process, we have redesigned each component in the MX-0 to carry out the functions of several MX-5 components, effectively replacing a multitude of MX-5 parts with fewer, simplified ones. Innovative lightweight materials have been used extensively to obsessively lower weight.

"Zero carbon: Aimed at the global market of 2020, and with projected volume of 500,000 units annually. High-volume, automated manufacturing of sustainable, inexpensive composites coupled with clean-running drive trains are the key to both low weight and high-volume production.

"Zero mass = maximum speed: Its ultra-light mass is pushed by high-torque electric motors. High power-to-weight is where a Mazda comes alive. Impossible acceleration and instant cornering is the result. It’s more like flying than driving.

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HONDA AIR






"Inspired by the modern roller coaster as well as skydiving wing-suits, the Air is powered by a compressed air and pneumatic regulator system. It utilizes turbo vacuums and external air-flow to regenerate tank pressure for extended range and increased boost for an estimated 100 miles. The chassis doubles as the master tank and all components, including seating, are mounted to the central chassis/tank to eliminate redundant structure and reduce overall weight.

"Vegetable based polymer panels and fairings protect occupants, maintaining the solid Honda method; safety for everyone. The Air’s cockpit and package maintain the aggressive human packaging of a modern roller coaster aimed at maximizing the open air experience. In order to reduce weight and increase dynamic performance, a hub-less wheel and drive system eliminates the use of heavy drive train components. Glass reinforced seating panels, urethane tire composition and skeletal sub-frame components combine for drastic weight savings. Using a Honda generator / air compressor at home or tire filler at your local filling station, the main tanks and reserves can be filled quickly and safely.

"At just under 800 lbs., the powerful anthem of pneumatic propulsion and a character unlike any zero-emission vehicle exemplifies Honda’s concept of fun to drive. The pow[air] of dreams."

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CADILLAC AERA





1000lbs/1000mi
"The Cadillac Aera (Aero + Era) launches Cadillac’s philosophy of “Art and Science” into new territory by taking an innovative and stylistic approach to ultra-light weight vehicle design. Aera is a 1000 lb, 2+2 touring coupe, with a range of 1000 miles before refueling; attributes achieved without compromising size, capacity and safety.

"Optimum efficiency, minimum parts: Aera’s highly advanced body structure utilizes a 3D lattice, mono-formed frame. This polyhedral structure is similar to configurations found consistently in nature, e.g., inside the grouping of bubbles. The structure is formed from unique, alloy-utilizing, semi-solid freeform manufacturing, creating a naturally strong, extremely lightweight frame. All major body parts, including interior components, are essentially “grown” into a single part lattice structure.

"Renowned Cadillac smoothness and quietness are accomplished using the harnessed power of compressed air via a highly efficient Pneumatic Drive System (PDS). Its 10,000 psi composite air storage tank has ample capacity for a 1000 mile range. Flexible, pressurized air cells in the exterior skin, similar to material developed for the NASA Mars Rover airbags, enhance passive safety and interior comfort. The flexible polymer skin optimizes aerodynamics and functions as an ultra-lightweight alternative to conventional body panels and glass.

"Additional technologies include an All-In-One (AIO) wheel system, combining rotary actuator propulsion, steering and suspension functions. A drive by wireless system decreases the mass of electrical components. Vehicle to vehicle communication (V2V) promotes active safety.

"The Cadillac Aera embodies a stylistic, lightweight, minimalist approach to long distance luxury touring."

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MERCEDES-BENZ BIOME





"Symbiosis: Light Technologies from Nature

"Mercedes-Benz Symbiosis: A system in which the vehicle becomes part of the ecosystem like the leaves of a tree. Symbiosis vehicles collect energy from the sun and store it in chemical bonds, in the form of a fluid called BioNectar4534. Mercedes has also developed technology to retrofit trees with receptors which can harvest their excess solar energy into BN4534. This creates an incentive to plant more trees and collect more energy, while also helping the ecosystem. The vehicle can be composted after its lifespan is complete or used as building material.

"Mercedes-Benz Nursery:All Mercedes-Benz Symbiosis vehicles are grown in an ecologically sustainable nursery, using primarily organic materials.

"Growth from Two Seeds: The interior of the Biome grows from Mercedes-Benz DNA in the front star, when it fuses with the seed. The exterior grows from the rear star, creating the shape. The wheels are grown separately from four unique seeds.

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NISSAN iV





"A NATURAL PERFORMER: Infused with Nissan’s heritage of sports and performance, Nissan iV is a high-performance EV inspired by nature’s intelligent beauty and crafted by human ingenuity. The iV is a super-lightweight sports tourer that showcases “organic synthetics,” a revolutionary manufacturing technique in which automotive parts are cultivated like agriculture in a 100% sustainable, carbon-neutral process.

"ALL GROWN UP: Featuring an interwoven organic frame, iV’s chassis material is synthetically grown and formed into a stunning, aerodynamic shape. Derived from fast-growing ivy and re-enforced with spider silk composite, the biopolymer frame is flexible and ultra-light, yet extremely robust. The spacious, panoramic cabin comfortably seats four adults and is constructed from an innovative photovoltaic material that weighs 99% less than traditional glass. While the canopy collects solar energy, it also provides protective safety and unique, open-air views of the outdoors. Underneath it all, a slim bio-battery provides stability and a near limit-less range made possible by regenerative super-capacitor technology that recoups 60% of kinetic energy spent.

"WHEEL ‘N’ DEAL: Nissan’s patented concentric hub-less in-wheel motors not only propel iV, they do triple-duty by functioning as the vehicle’s steering as well as its suspension system, via magnetic levitation and propulsion. Concentric magnetic rings amplify rotation with each outer ring to boost high-speed performance and provide independent wheel control for ultimate handling and maneuverability. Inspired by schools of fish and their fluid movement, Nissan’s pro-active Safety Shield™ renders collisions a thing of the past and reduces weight by eliminating the need for heavy structures (bumpers, beams, airbags, etc.)."

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VOLVO AIR MOTION





"Tipping the scales at under 1,000 lbs. the Volvo Air Motion Concept makes dreams a reality in a beautiful Scandinavian body. Designed like a clam shell and sculptured from ultra light carbon fiber.

"Thousands of fewer components are employed than in a traditional car, thanks to the powerful, yet simple, compressed air motors that replace a heavy internal combustion engine. The motors cool down under load rather than heat up, thus removing the need for heavy cooling systems.

"To compress the air needed for the centrally mounted air tank, Air Replenishment Sites are used. Powered by air turbines floating 1,000 ft. in the air, they harness the power of the wind and convert it to electricity to provide the compression.

"Introducing a new form of exhilaration. The Volvo Air Motion Canyon Carver."

Author
Discussion

soad

Original Poster:

34,343 posts

199 months

Friday 22nd October 2010
quotequote all
Most of them look like those cycle things that you must pedal yourself, no?! hehe

Insight

608 posts

221 months

Friday 22nd October 2010
quotequote all
My God, that's hard to read. They should be limited to one image each and 100 words each to actually get to the point. Having said that, the Nissan and the Cadillac are the best, incredible pieces of design. Well done.

ctallchris

1,266 posts

202 months

Friday 22nd October 2010
quotequote all
Nice.

cept the volvo. must try harder

anonymous-user

77 months

Friday 22nd October 2010
quotequote all
Those type of concepts have about as much in common with possible production cars as my hoover!

ljp14

37 posts

194 months

Friday 22nd October 2010
quotequote all
Like the nissan, then once it becomes old hat, just put it in the compost… biggrin

craigbunyan

102 posts

223 months

Friday 22nd October 2010
quotequote all
How come all these faired in hubless wheeled concept don't look like the have any moving steering geometry? Sure, it makes for a purer body form, but come on....

Greenwich Ross

1,219 posts

196 months

Friday 22nd October 2010
quotequote all
Keeps 'em off the streets, I suppose.

yorks

9 posts

186 months

Friday 22nd October 2010
quotequote all
the Nissan looks good

ZesPak

26,006 posts

219 months

Friday 22nd October 2010
quotequote all
I've only read it diagonally, but did I read correctly that they want to "grow" the merc? rofl

Alfanatic

9,339 posts

242 months

Friday 22nd October 2010
quotequote all
I actually don't see anything new there really. Students have been churning out very similar concepts for to that - that is the thin exposed wheels at each corner, the spidery teardrop bodywork the slim hips and a vaguely fighter jet style cockpit and a high tail point for over 20 years.

They all look a bit different, but none of them show anything new conceptually, as far as I can tell.

Hitch78

6,118 posts

217 months

Friday 22nd October 2010
quotequote all
Even in the future Volvos are boring!

Evil.soup

4,047 posts

228 months

Friday 22nd October 2010
quotequote all
I understand the reason for these little design comps but you can really write any old tosh cant you. The Nissan, created from Ivy and Spyder silk FFS.

(Please read the following in the style of the M&S adverts)

Made from the dust of old relatives, honed into a diamond strong construction, interlaced with the woven fine hairs of elderly bees creating a hard but soft construction. This will be coupled with a 16 hexagon honey powered engine with 100,000 Brake Bee Power. This carbon nuetral engine produces only crystal honey as a biproduct which can be mixed with water and used again and again.


The Black Flash

13,735 posts

221 months

Friday 22nd October 2010
quotequote all
Mercedes Art-fag said:
Symbiosis vehicles collect energy from the sun and store it in chemical bonds, in the form of a fluid called BioNectar4534. Mercedes has also developed technology to retrofit trees with receptors which can harvest their excess solar energy into BN4534.
roflroflroflrofl

Somebody sent this to the graphic design department, instead of the engineering one, didn't they.

TotalControl

8,288 posts

221 months

Friday 22nd October 2010
quotequote all
The Black Flash said:
Mercedes Art-fag said:
Symbiosis vehicles collect energy from the sun and store it in chemical bonds, in the form of a fluid called BioNectar4534. Mercedes has also developed technology to retrofit trees with receptors which can harvest their excess solar energy into BN4534.
roflroflroflrofl

Somebody sent this to the graphic design department, instead of the engineering one, didn't they.
Or James Cameron...

Oddball RS

1,757 posts

241 months

Friday 22nd October 2010
quotequote all
ZERO................................. interest

vintageracer01

873 posts

198 months

Friday 22nd October 2010
quotequote all
Alfanatic said:
I actually don't see anything new there really. Students have been churning out very similar concepts for to that - that is the thin exposed wheels at each corner, the spidery teardrop bodywork the slim hips and a vaguely fighter jet style cockpit and a high tail point for over 20 years.

They all look a bit different, but none of them show anything new conceptually, as far as I can tell.
But the stuff looks like fun. It's entertaining.

Edited by vintageracer01 on Friday 22 October 16:23

angusfaldo

2,830 posts

297 months

Friday 22nd October 2010
quotequote all
I'm sorry but Air Motion sounds way too much like Air Biscuit to me, and that's not something I want to dwell on...

horsmai

88 posts

229 months

Friday 22nd October 2010
quotequote all
They're all carbon neutral, but there seems to be quite a lot of methane wafting off this lot.

Just say "it's a magic car" and be done with it.

Edited by horsmai on Friday 22 October 16:40

Insight

608 posts

221 months

Friday 22nd October 2010
quotequote all
Thinking about it, these are just Arial Atoms, Toniq Rs and KTM X-bows.

Edited by Insight on Friday 22 October 16:40

geoffracing

617 posts

198 months

Friday 22nd October 2010
quotequote all
Hitch78 said:
Even in the future Volvos are boring!
Hahaha!

It's interesting to see new ideas, but I find them all ghastly.
(even the girl isn't ideal, although she could be... as she is virtual)