A drink driving ad the UK will be too gutless to show

[King Herald]

May be a repost, but who cares, watch it again anyway. You may not drink drive, but we all know someone who does. Make them watch it.

http://www.youtube.com/watch?v=Z2mf8DtWWd8

[deevlash]

Well that was thoroughly unpleasant. I hate REM.

[Boulder89]

I think adverts like this certainly would really hit home with more people than any adverts ive seen previously.

When I first started uni we had a presentation done by the local police and fire departments and they showed us a video which gave out a similar feeling, seeing adverts like these is the only sure fire way to hit home with some people i think.

Edited by Boulder89 on Saturday 27th November 00:14

[Mr Dave]

They are a bit tamer than the Northern Irish ones I think. They were from the UK and pretty hard hitting too.

Seems to be working too, really low number of deaths on the road this year (same year the PSNI decided to stop concentrating on speeding on our 3 or 4 motorways as an aside)

http://www.youtube.com/watch?v=iFoxGg49WwM

[obscene]

deevlash said:

Well that was thoroughly unpleasant. I hate REM.

[LandingSpot]

Mr Dave said:

They are a bit tamer than the Northern Irish ones I think. They were from the UK and pretty hard hitting too.

Seems to be working too, really low number of deaths on the road this year (same year the PSNI decided to stop concentrating on speeding on our 3 or 4 motorways as an aside)

http://www.youtube.com/watch?v=iFoxGg49WwM

Yes I remember the irish ones to be very hard hitting. It's what is needed IMO. The scene where the car comes crashing through the fence where the little lad has stopped to get the football is deeply shocking.

http://www.youtube.com/watch?v=q2F-OI1ecUY&fea...

[EDLT]

The Hollywood style crashes spoil it, it detracts from the message if your left thinking "A car wouldn't leap into the air and do a triple barrel role then explode just because the drunk guy at the wheel braked too hard somehow".

[TheEnd]

LandingSpot said:

http://www.youtube.com/watch?v=q2F-OI1ecUY&fea...

I think that holds the record as the most thought provoking one.

[Papa Hotel]

Yep, we do a pretty good line of public service ads in NI, we always have done. I reckon a bit harder than the Aussie one and with the added bonus of no REM.

[Mr Dave]

LandingSpot said:

Mr Dave said:

They are a bit tamer than the Northern Irish ones I think. They were from the UK and pretty hard hitting too.

Seems to be working too, really low number of deaths on the road this year (same year the PSNI decided to stop concentrating on speeding on our 3 or 4 motorways as an aside)

http://www.youtube.com/watch?v=iFoxGg49WwM

Yes I remember the irish ones to be very hard hitting. It's what is needed IMO. The scene where the car comes crashing through the fence where the little lad has stopped to get the football is deeply shocking.

http://www.youtube.com/watch?v=q2F-OI1ecUY&fea...

Some of the music and all from them if I hear it now out of that context it still gives me a bad feeling!

[Poledriver]

Brings home the fact that it's not just the drink-driver who suffers!
I've posted the linky on FB too!

[King Herald]

Mr Dave said:

Some of the music and all from them if I hear it now out of that context it still gives me a bad feeling!

My Immortal, Evanescence. Every time I hear it I think of that driving ad.

[rossyIIa]

That rely on the government spending any money of TV ads. The THINK campaign only have enough money to run radio and poster ads this year.

But I agree,we need hard hitting ads, rather than the PC rubbish they insist on showing!

[rottie102]

This is also really good, from Queensland, Australia:
http://www.youtube.com/watch?v=GlumOE4nd_Q

It's not just the traffic ads that can be graphic.
I took a photo of cigarette packets in Malaysia:

[thinfourth2]

The government would never show that ad in the UK

Too many white folk

[Zed Ed]

Ah yes the seasonal DUI campaign will shortly be open us

Shame the rest of the @rses on the road will remain unchallenged

[GPR13]

I dont drink and drive as rule anyway, couldnt live with the guilt if I injured or killed someone. I have been tempted on a few occasions but I always think of ads like this when I get the urge. I think its the music that makes the ad, didnt think the NI ad was nearly as bad as the other too.

[King Herald]

Zed Ed said:

Ah yes the seasonal DUI campaign will shortly be open us

Shame the rest of the @rses on the road will remain unchallenged

The UK simply lowers the limit as an attempt to stop people drinking before they drive. How in the holy fk does a lower limit stop a drunkard taking to the wheel?? Typical non-active approach to enforcing the law.

It is easy to talk tough, and change laws, but actually doing something to the individual, getting out and going one on one with the motorist, is too hard, too confrontational. Far easier to sit in an office and watch Speed Scameras and ANPR at work.