Junior Porsche SUV Confirmed
Cajun is the name, cornering (the yummy mummy market?) is the game
Take a little bit of this...
The news emerged officially from a meeting of the firm's supervisory board yesterday, and it's expected the new model will be on sale by 2014.
"Under the working name Cajun, this efficient and sporty model will further expand the company's most successful segment worldwide. In addition to the new Cayenne, which has clearly consolidated its market position as the most successful sporty SUV in the premium segment, the Cajun will also make a positive impact, offering typical Porsche features such as lightweight construction, dynamic handling and agility," runs the company statement.
...and a little bit of that.
Doubtless the newcomer will sell like hot cakes, and if that helps Porsche spend money on proper cars we're not going to grumble. As long as nobody in the marketing department asks us to believe the move runs true to the spirit of the Porsche brand's heritage, that is...
Make a new 911, cries of "it's the same as the last one"
Make a different car "don't like it, it's nothing like a 911".
Since they're damned if they do, and damned if they don't, my guess is that Porsche will make whatever car makes them the most money (beuing a business, and that)...
Make a new 911, cries of "it's the same as the last one"
Make a different car "don't like it, it's nothing like a 911".
Since they're damned if they do, and damned if they don't, my guess is that Porsche will make whatever car makes them the most money (beuing a business, and that)...
This, however, is a tarted-up Audi. I'll reserve ultimate judgement until Autocar et al get their hands on it, but from this distance it looks as credible as Nick Clegg.
Probably good for shareholders but it makes the world that little bit more grey.
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