NIssan's agressive marketing
NIssan's agressive marketing
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Pints

Original Poster:

18,448 posts

210 months

Wednesday 23rd February 2011
quotequote all
Wheels24 article said:
Nissan's GT-R is an aggressive car and it seems the Japanese automaker's marketing people have taken this to heart with an aggressive marketing campaign.

The concept is pretty simple: a team of female reps drives around in a GT-R to target parked Porsches with a removable sticker that shows a rear view of a GT-R and is stuck to the Porsche's windscreen.

The hapless owner returns to his or her car, sits down, and sees a GT-R apparently some distance ahead.

OK, we have to admit it sounds like fun but in theory but we prefer advertising that doesn't handle other people's property... regardless of the tight racing overalls the ladies are wearing.

In the clip you'll see the viral campaign in action and Nissan says it's working. It's had 23% more requests for test drives since the campaign started.
I can't find the clip but if this is what the article claims, it's bang out of order.

edit: YouTube link

Edited by Pints on Wednesday 23 February 09:17

Carfiend

3,186 posts

225 months

Wednesday 23rd February 2011
quotequote all
It is more or less the same level of stupidity as those eco morons going around putting stickers on 4x4 number plates.

Don't touch other peoples stuff, not for your eco nutter bs or your marketing bs.

Citizen09

882 posts

187 months

Wednesday 23rd February 2011
quotequote all
The video is dated 17th April 2007.

I just watched it to see the ladies.

getmecoat

militantmandy

3,834 posts

202 months

Wednesday 23rd February 2011
quotequote all
Sounds like a bit of fun to me so long as there's not a trace once the sticker is removed.

GreigM

6,739 posts

265 months

Wednesday 23rd February 2011
quotequote all
kind of reinforces the nissan's "low rent" image, shame