Omega price increase 1/4/11?
Omega price increase 1/4/11?
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Discussion

Mr Happy

Original Poster:

5,822 posts

244 months

Tuesday 22nd March 2011
quotequote all
Just been reading on TZ that Omega are going to stick a 9% price hike out come April 1st... any of the AD's here know any more about this? (I'm looking at you DomH!)

That would make a bog standard 45.5mm PO nearly £2,700... If that's the case, I won't be buying one as a birthday present to myself.

Odhran

579 posts

207 months

Tuesday 22nd March 2011
quotequote all
That's astonishing, considering this time last year the RRP was £2250!

Mr Happy

Original Poster:

5,822 posts

244 months

Tuesday 22nd March 2011
quotequote all
It's currently on ticket at £2430 in most ADs. If they do hike it by 9% then it's not gonna be too far off the price of a BR03...

al1991

4,552 posts

204 months

Tuesday 22nd March 2011
quotequote all
I'd never buy a new Omega anyway, but how can they justify raising the price by almost £500 in a year?

That's obscene.

sneijder

5,225 posts

258 months

Tuesday 22nd March 2011
quotequote all
Seems to be an oft repeated topic this, not as in repost tackle, as in they bump the prices up often.

IIRC, the master plan is to push the brand up above the rest of the market at that level. If it's more expensive, it's better innit ?

Might have worked 10 years ago, but there's only a finite amount of ways you can tart the range up.

RemainAllHoof

79,467 posts

306 months

Tuesday 22nd March 2011
quotequote all
al1991 said:
how can they justify raising the price by almost £500 in a year?
Answer: Good marketing which leads to continued sales of new models. Or was it a rhetorical question? biggrin

Dominic H

3,288 posts

256 months

Tuesday 22nd March 2011
quotequote all
Mr Happy said:
Just been reading on TZ that Omega are going to stick a 9% price hike out come April 1st... any of the AD's here know any more about this? (I'm looking at you DomH!)

That would make a bog standard 45.5mm PO nearly £2,700... If that's the case, I won't be buying one as a birthday present to myself.
I'm afraid so, Cartier also going up on April 14th.....

Mr Happy

Original Poster:

5,822 posts

244 months

Tuesday 22nd March 2011
quotequote all
bks frown I'm gonna have to pass on that PO then, unless some dealers are accomodating... the problem is I'm intending to take it on 0% so I'd have bob hope and no hope of getting a discount off list, and we all know about Bob Hope...

al1991

4,552 posts

204 months

Tuesday 22nd March 2011
quotequote all
RemainAllHoof said:
al1991 said:
how can they justify raising the price by almost £500 in a year?
Answer: Good marketing which leads to continued sales of new models. Or was it a rhetorical question? biggrin
That's the reason why they do it, surely that doesn't justify the fact they do?

number2

5,032 posts

211 months

Tuesday 22nd March 2011
quotequote all
They are becoming so expensive now.

I bought my auto Seamaster about 6 years ago for £1k. It's not the new co-axial movement but it is similar to the newer ones :-)

It's still my favourite watch - even including another bought for 3 times that amount.

RemainAllHoof

79,467 posts

306 months

Tuesday 22nd March 2011
quotequote all
al1991 said:
RemainAllHoof said:
al1991 said:
how can they justify raising the price by almost £500 in a year?
Answer: Good marketing which leads to continued sales of new models. Or was it a rhetorical question? biggrin
That's the reason why they do it, surely that doesn't justify the fact they do?
Oh, you meant a moral justification not a business justification. biggrin

Morally, well, why not. If you object, vote with your feet...

Odhran

579 posts

207 months

Tuesday 22nd March 2011
quotequote all
Happy to hear this as I bagged mine for £1800 then 12 months ago too smile

£2.7k is a lot of money for this watch IMHO

Ikemi

8,610 posts

229 months

Wednesday 23rd March 2011
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Odhran said:
£2.7k is a lot of money for this watch IMHO
Sort of! On one hand you have a well built, beautifully designed watch, which incorporates a COSC grade ETA movement that has been modified to accept a co-axial movement. For enthusiasts who are interested in movements, this is Omega's unique selling point. It doesn't do much more than tell the time to COSC regulations, but the co-axial escapement makes the ETA movement a little different from the norm!

Considering there are lots and lots of other £3K+ watches with unmodified ETA movements, the PO doesn't seem too bad at £2.7K. However on the other hand, it does seem a kick in the nuts for anyone who is saving for a PO ... Paying an additional ~£400 for no reason is quite painful, but then again other watch companies increase their prices year on year as well.

I believe this is Omega's plan to align itself with the likes of Rolex, but perhaps they need to start making their own in-house movements before we start seeing £4K PO's! wink

jonny70

1,280 posts

182 months

Wednesday 23rd March 2011
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I paid £1500 for my Planet Ocean42mm black bezel 18 months ago .Now they will be heading towards 3k .I wont be buying another Omega ,I think they have become too expensive as one can buy much better brands for the money . Some of the Omega chronos are now over 45k for stainless steel models this is in IWC/JLC territory. What are Omega playing at ?

They are moving away from their core market of midel class watches of just over a grand (the SMP quartz etc)

bigrich4

713 posts

181 months

Wednesday 23rd March 2011
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Noooooooo! mad I was saving for a PO for my birthday in October too but at that price its just too much to justify. Oh well, maybe I'll get that iPad 2 after all then! smile

LukeBird

17,170 posts

233 months

Wednesday 23rd March 2011
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The comparisons with IWC are interesting as aren't all IWC Chronos, in the similar price brand to the high-end Omega Chronos, using the same movement (a modded 7750)?
JLC are in-house but the comparison with IWC is a bit unfair with regard to movements...

Ikemi

8,610 posts

229 months

Wednesday 23rd March 2011
quotequote all
bigrich4 said:
Noooooooo! mad I was saving for a PO for my birthday in October too but at that price its just too much to justify. Oh well, maybe I'll get that iPad 2 after all then! smile
Get an unworn 'second hand' PO ... It'll be a lot less thumbup

Spice_Weasel

2,335 posts

277 months

Wednesday 23rd March 2011
quotequote all
I bought my 41mm auto SMP in 1997 for £1095. I'm sure the watch stayed at that price for years until the Co-Ax model was launched. Prices seemed to creep up from there so that the RRP has doubled since I bought.

In the same vein, my Rolex GMT cost me approx £2100 back in 1998. Times have moved on and the model has evolved but £4900 for the GMTIIc means the price has more than doubled in 13 years. This reflects the change in Omega prices rises too.

Agree that the pricing now seems crazy. IWC increased its pricing earlier this year driving the 3717 Pilot chronographs up to £3500. Back in August 2007 you could buy one for £2250

They're all bloody at it, I tells ya

James_N

3,285 posts

258 months

Wednesday 23rd March 2011
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Glad i got my PO back in December for just short of £1,800!

bigrich4

713 posts

181 months

Wednesday 23rd March 2011
quotequote all
Ikemi said:
bigrich4 said:
Noooooooo! mad I was saving for a PO for my birthday in October too but at that price its just too much to justify. Oh well, maybe I'll get that iPad 2 after all then! smile
Get an unworn 'second hand' PO ... It'll be a lot less thumbup
OK, maybe a second hand one.............. and an iPad 2 lol spin