RE: Restoration project heralds Land Rover's 70th

RE: Restoration project heralds Land Rover's 70th

Wednesday 10th January 2018

Restoration project heralds Land Rover's 70th

Move over Huey - Land Rover kicks off its anniversary celebrations with the quintessential rebuild



This is just the beginning. Land Rover celebrates its 70th anniversary this year, and Gaydon won't be shy about blowing its money trumpet over the next 12 months. Expect events to reach fever pitch in time (JLR is not above flying its cars over London landmarks or having them driving out of giant rugby balls or over the world's largest ever Lego structure) but for now we start small - and conveniently close to genesis.

Restoring ancient and decrepit examples of the Series I is hardly new, even if Land Rover itself only turned its hand to it recently (having suddenly realised just how much money there was to be made). But Gaydon has delved deep into its archives - and the countryside too, by the sound of it - for this; unearthing not just a very old example, but one of the three pre-production Land Rovers which were first shown at the Amsterdam motor show in 1948. For a Series I, this is Ark of the Covenant stuff.


Naturally, Gaydon had to go all Indiana to find it. The car in question hasn't merely bobbed from owner to owner; it wasn't even registered until 1955, and by then it had been converted from left-hand drive to right. Less than 15 years later, the priceless piece of automotive history was in Wales being deployed as a "static power source" which presumably means it was up on bricks in a farmyard somewhere. It did its duty here for 20 years before the engine finally seized, and it was sold to someone in Birmingham as restoration project. Which, of course, never happened.

And that's where Land Rover found it, languishing in a garden not a million miles from where it was originally built in Solihull. Now it's in the hands of the team behind the Land Rover Series I Reborn programme, where it will now be part of a year-long process to painstakingly return it to its former glory. That's all fine and dandy - although, looking at the pictures, we'll confess to rather liking the old girl as she is now, all noble and unloved.


Tim Hannig, Jaguar Land Rover Classic Director, said: "This Land Rover is an irreplaceable piece of world automotive history and is as historically important as 'Huey', the first pre-production Land Rover. Beginning its sympathetic restoration here at Classic Works, where we can ensure it's put back together precisely as it's meant to be, is a fitting way to start Land Rover's 70th anniversary year."

That precision will involve remaining faithful to many of the special features which were unique to the pre-production models, including thicker aluminium alloy body panels, a galvanised chassis and a removable rear tub. "There is something charming about the fact that exactly 70 years ago this vehicle would have been undergoing its final adjustments before being prepared for the 1948 Amsterdam Motor Show launch - where the world first saw the shape that's now immediately recognised as a Land Rover."

 

 

Author
Discussion

Dollyman1850

Original Poster:

6,316 posts

250 months

Wednesday 10th January 2018
quotequote all
A cynical marketing ploy... Chintzy Chelsea tractor maker for the suburban mommy....Me thinks the company has abandoned its roots..... Good vehicle to own if you want to get rid of a car park. !!

oldtimer2

728 posts

133 months

Wednesday 10th January 2018
quotequote all
Not so much a cynical marketing ploy as a practical one. At some point this year JLR is expected to announce its replacement for the Defender. Projects like this are there to stir interest and expectation in what will be a significant product launch.

TooMany2cvs

29,008 posts

126 months

Wednesday 10th January 2018
quotequote all
If only they'd continued the galv chassis through production...

Earl of Petrol

491 posts

122 months

Wednesday 10th January 2018
quotequote all
JLR should do whatever it takes to make and keep the company profitable, if that’s a bit of tugging on the emotions heritage stuff then so be it.
(Nanjiing AG to reintroduce the Allegro soon! ??)

Edited by Earl of Petrol on Wednesday 10th January 09:30

Earl of Petrol

491 posts

122 months

Wednesday 10th January 2018
quotequote all
JLR should do whatever it takes to make and keep the company profitable, if that’s a bit of tugging on the emotions heritage stuff then so be it.
(Nanjiing AG to reintroduce the Allegro soon! ??)

Edited by Earl of Petrol on Wednesday 10th January 11:00

Krikkit

26,513 posts

181 months

Wednesday 10th January 2018
quotequote all
That's a very cool find, I wonder what happened to the other two?

80quattro

1,725 posts

195 months

Wednesday 10th January 2018
quotequote all
'This is just the beginning. Land Rover celebrates its 70th anniversary this year, and Gaydon won't be shy about blowing its money trumpet over the next 12 months. Expect events to reach fever pitch in time (JLR is not above flying its cars over London landmarks or having them driving out of giant rugby balls or over the world's largest ever Lego structure) but for now we start small - and conveniently close to genesis.'

Big do at Balmoral, so I hear.

The Wookie

13,931 posts

228 months

Wednesday 10th January 2018
quotequote all
Fairly sure I saw a shot of this in LRM recently as a pile of loose components with the chassis broken in half parked in a field so looks like someone has done a fair bit of work already!

Personally I’d leave it exactly as it is, the patina is beautiful

Fetchez la vache

5,572 posts

214 months

Wednesday 10th January 2018
quotequote all
The Wookie said:
Personally I’d leave it exactly as it is, the patina is beautiful
Absolutely. Get it running sweet and looking like this. Perfect.

Dr Nookie

234 posts

200 months

Wednesday 10th January 2018
quotequote all
It would be a travesty to see that turn up gleaming and spotless. Bad enough but maybe understandable with a sports car, but this looks how it's supposed to.

Hothouse

111 posts

90 months

Wednesday 10th January 2018
quotequote all
Dr Nookie said:
It would be a travesty to see that turn up gleaming and spotless. Bad enough but maybe understandable with a sports car, but this looks how it's supposed to.
Completely agree. Would be a far better PR message for the launch of its replacement to leave it looking like it has done 70 years of service and still working as intended.

hondansx

4,569 posts

225 months

Wednesday 10th January 2018
quotequote all
Agree, love the patina!

Krikkit

26,513 posts

181 months

Wednesday 10th January 2018
quotequote all
Hothouse said:
Dr Nookie said:
It would be a travesty to see that turn up gleaming and spotless. Bad enough but maybe understandable with a sports car, but this looks how it's supposed to.
Completely agree. Would be a far better PR message for the launch of its replacement to leave it looking like it has done 70 years of service and still working as intended.
Problem with that is judging where to stop...

The engine needs sorting, so does it get painted? What about the engine bay?

The chassis is no doubt in need of repair, do you patch it? Galv dip it? Paint it?

The tyres are mush, do they get replaced too? Seats? Glass?

Hothouse

111 posts

90 months

Wednesday 10th January 2018
quotequote all
Well that is where the skill of the Gaydon team needs to shine. If they are really good they can get it working perfectly but retain the patina. Really no skill involved if they just make it look better than new.

Dr Nookie

234 posts

200 months

Thursday 11th January 2018
quotequote all
Krikkit said:
Problem with that is judging where to stop...

The engine needs sorting, so does it get painted? What about the engine bay?

The chassis is no doubt in need of repair, do you patch it? Galv dip it? Paint it?

The tyres are mush, do they get replaced too? Seats? Glass?
But it's not like it's going to work on the farm - it hardly even needs to be road legal - just able to move under it's own steam at a show or something.