Wednesday 6th February 2019

Lagonda All-Terrain Concept primed for Geneva

The luxury EV SUV will be the first Lagonda to enter production; it needs to be well received

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At last year's Geneva motor show Aston Martin took the event by storm, unveiling the strikingly futuristic and fabulously opulent Lagonda Vision Concept - a car which pitched the sub brand as a near-future solution to the question of luxury motoring in the next decade. This year the stakes will be higher still as the company looks to repeat the feat, this time by previewing the first model set to enter production since its 2014 return and subsequent rebirth as a manufacturer of hi-end EVs.

That will take the form of an SUV (naturally), offering well-heeled buyers an alternative to the petrol powered 4x4 bandwagon that Bentley and Rolls-Royce have both jumped on in recent years. Having been teased last spring, we already know it will borrow heavily from the design language previewed by Vision Concept. Along with the obligatory raised stance, it'll likely be similarly left field; upon entering production, however, expect a more practical set of doors and a less unconventional interior layout to bring Lagonda's imaginative concept back down to earth.

Once in the real world, it'll find itself sitting on architecture closely related that that of Aston Martin's fossil-fueled DBX, a car with which it'll share the new St Athan production line when manufacturing begins in 2021. For now, however, the All-Terrain Concept will be free to emulate last year's Vision and attempt to steal the show in Switzerland.

Talking about the Lagonda's upcoming reveal, Aston CEO Andy Palmer said: "The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I'm expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd's reaction first-hand". As do we, Andy, as do we.

[Roy m]

" first lagonda model to enter production" - short memories some people!

[dundarach]

Looks atrocious, even as a concept...am I missing.

[Macboy]

The continued enthusiasm for Lagonda and splitting the already limited resiurces they have across a second brand-name is yet another example of Aston Martin overstretching themselves and attempting to compete in too many niche markets. Stick to what you do well for heavens sake. They are fast becoming the dictionary definition of "believing your own hype".

[GTEYE]

dundarach said:

Looks atrocious, even as a concept...am I missing.

Those sketches would be laughable even by schoolboy standards. I don’t think a human would even fit into such a monstrosity.

[CrunkleFloop]

Who is is tired of this new trend of articles which seem largely cut and paste:

"Insert company name here are producing the future of automotive design (+10 HP points if SUV). Here are some pictures the directors son made on photoshop whilst on the bus home from school and it will be all electric and have a quadzillion KW and be faster that infinity+1"

Could we please have some "proper" news articles for cars that actually exist (even if in development stage) with pictures in the flesh rather than this rendered hypothetical poppycock.

[SydneySE]

the concepts shouldn't be watered down for production- EV's are ALL based on the "skateboard" principle of motors at either end and batteries in between, with a body bolted/bonded on top ( a more advanced version of the good old body on frame approach). This allows the body to be largely non-structural, and lack of a central tunnel and engine/gearbox intrusion into the passenger space makes for a lot of design freedom for the interior.

Sure EV's have crap range, and are overpriced for what they can do, so they may at least be futuristic and look like advanced technology, even if in reality they are just a big version of my electric Tamya radio control cars....


https://www.modelsport.co.uk/tamiya-tt-02rr-chassi...


just add body....

https://www.modelsport.co.uk/index.php?search=1&am...

[donteatpeople]

CrunkleFloop said:

Who is is tired of this new trend of articles which seem largely cut and paste:

"Insert company name here are producing the future of automotive design (+10 HP points if SUV). Here are some pictures the directors son made on photoshop whilst on the bus home from school and it will be all electric and have a quadzillion KW and be faster that infinity+1"

Could we please have some "proper" news articles for cars that actually exist (even if in development stage) with pictures in the flesh rather than this rendered hypothetical poppycock.

Personally I'm more tired of people moaning about content that they've just actively chosen to read.
If you don't like reading it, don't read it.

[RobDown]

CrunkleFloop said:

Who is is tired of this new trend of articles which seem largely cut and paste:

"Insert company name here are producing the future of automotive design (+10 HP points if SUV). Here are some pictures the directors son made on photoshop whilst on the bus home from school and it will be all electric and have a quadzillion KW and be faster that infinity+1"

Could we please have some "proper" news articles for cars that actually exist (even if in development stage) with pictures in the flesh rather than this rendered hypothetical poppycock.

Yeah, you tell them. You've paid your monthly subscription to cover the costs of lots of full time journalists. Its ridiculous that they're taking your money and just regurgitating press releases!!

Oh, what's that? Free. Ah

[greghm]

CrunkleFloop said:

Who is is tired of this new trend of articles which seem largely cut and paste:

"Insert company name here are producing the future of automotive design (+10 HP points if SUV). Here are some pictures the directors son made on photoshop whilst on the bus home from school and it will be all electric and have a quadzillion KW and be faster that infinity+1"

Could we please have some "proper" news articles for cars that actually exist (even if in development stage) with pictures in the flesh rather than this rendered hypothetical poppycock.

agreed

[richardmadden]

At least Aston decided to get out of the sub-B city car segment.

[CrunkleFloop]

donteatpeople said:

Personally I'm more tired of people moaning about content that they've just actively chosen to read.
If you don't like reading it, don't read it.

Call me a dinosaur but I would LOVE to read some decent motoring journalism, a la LJK Setright's articles of days gone by.

Yes the vehicles and technology has moved forward however that doesn't mean the quality of press has to suffer.

I guess what I'm saying is these pieces feel like they simply re-hash a press release than offer an objective review of a vehicle.

ETA:

RobDown said:

Oh, what's that? Free. Ah

I pay for it with PH stickers and custard powder!

Edited by CrunkleFloop on Wednesday 6th February 15:17

[Mackofthejungle]

donteatpeople said:

Personally I'm more tired of people moaning about content that they've just actively chosen to read.
If you don't like reading it, don't read it.

Ridiculous opinion. Since when did adults start living by the "if you can't say anything nice, don't say anything at all" credo?! An idea dreamt up to make 5 year olds less mean.. Bizarre.

[donteatpeople]

CrunkleFloop said:

Call me a dinosaur but I would LOVE to read some decent motoring journalism, a la LJK Setright's articles of days gone by.

Yes the vehicles and technology has moved forward however that doesn't mean the quality of press has to suffer.

I guess what I'm saying is these pieces feel like they simply re-hash a press release than offer an objective review of a vehicle.

I can sort of see what you mean but at this point in a cars life I think your expectations are quite unrealistic. How much of an objective review can a person give without ever seeing the car? At this point PH can either report on the little information they have or not report at all. I don’t have the time or inclination to read every press release myself so having them summarised by PH with a bit of opinion and additional context thrown in appeals to me.

I can appreciate that some people are not interested in hearing about cars at this stage and that’s fair enough, but why campaign to deny those that are interested the pleasure? This type of article doesn’t replace longer reviews with more the journalist’s opinion, they precede that type of article. It’s very easy to not read an article if it doesn’t interest you, it’s a lot harder to read something that’s never published.

[MX6]

The idea of a new Lagonda SUV sounds interesting. The concept images look odd though, they appear to be very unfunctional shapes. Large bulging sides and upper rear area for housing just air presumably, as the lower areas pinch in underneath, plus no visability out to speak of.

[VanquishRider]

When you actually remember what the concept from last year looks like. Those concept pictures make much more sense?

Looks like you can see out of it and you can have plenty of space inside. I realise that its a prototype, but with the architecture changes you can have with the skateboard type chassis you might just be able to have your cake and eat it. Just look at the space in the Tesla S & X models.

[castex]

donteatpeople said:

CrunkleFloop said:

Call me a dinosaur but I would LOVE to read some decent motoring journalism, a la LJK Setright's articles of days gone by.

Yes the vehicles and technology has moved forward however that doesn't mean the quality of press has to suffer.

I guess what I'm saying is these pieces feel like they simply re-hash a press release than offer an objective review of a vehicle.

I can sort of see what you mean but at this point in a cars life I think your expectations are quite unrealistic. How much of an objective review can a person give without ever seeing the car? At this point PH can either report on the little information they have or not report at all. I don’t have the time or inclination to read every press release myself so having them summarised by PH with a bit of opinion and additional context thrown in appeals to me.

I can appreciate that some people are not interested in hearing about cars at this stage and that’s fair enough, but why campaign to deny those that are interested the pleasure? This type of article doesn’t replace longer reviews with more the journalist’s opinion, they precede that type of article. It’s very easy to not read an article if it doesn’t interest you, it’s a lot harder to read something that’s never published.

You're both right.

[swisstoni]

What’s it for?

[castex]

Statement-Parking on the kerb outside schools.

[millen]

CrunkleFloop said:

donteatpeople said:

Call me a dinosaur but I would LOVE to read some decent motoring journalism, a la LJK Setright's articles of days gone by.

Yes the vehicles and technology has moved forward however that doesn't mean the quality of press has to suffer.

I guess what I'm saying is these pieces feel like they simply re-hash a press release than offer an objective review of a vehicle.

Edited by CrunkleFloop on Wednesday 6th February 15:17

Take a look at https://driventowrite.com/ some fascinating, off-beat articles.

[CrunkleFloop]

millen said:

Take a look at https://driventowrite.com/ some fascinating, off-beat articles.

Thanks Millen, I'd never heard of them before. Some interesting reads :-)

donteatpeople said:

I can sort of see what you mean but at this point in a cars life I think your expectations are quite unrealistic. How much of an objective review can a person give without ever seeing the car? At this point PH can either report on the little information they have or not report at all. I don’t have the time or inclination to read every press release myself so having them summarised by PH with a bit of opinion and additional context thrown in appeals to me.

I can appreciate that some people are not interested in hearing about cars at this stage and that’s fair enough, but why campaign to deny those that are interested the pleasure? This type of article doesn’t replace longer reviews with more the journalist’s opinion, they precede that type of article. It’s very easy to not read an article if it doesn’t interest you, it’s a lot harder to read something that’s never published.

Well put and acknowledged :-)