RE: Lagonda All-Terrain concept: Geneva 2019

RE: Lagonda All-Terrain concept: Geneva 2019

Tuesday 5th March

Lagonda All-Terrain concept: Geneva 2019

Aston's electric SUV isn't intended to rival the Bentayga - it's tasked with creating a new niche all of its own



Aston Martin Lagonda will put an ultra-luxurious, all-electric SUV into production in three years to appeal to what the British brand believes is a growing demand for environmentally-friendly luxury cars. While the All-Terrain concept that previews the production car is essentially a hyper plush SUV, it has little in common with, say, the Bentley Bentayga, and it's not just because the model lacks direct tailpipe emissions.

The team behind what will become the reborn Lagonda's first production car has considered the environmental impact of every feature, so the cabin - which was designed before the exterior, like in the 2018 Lagonda Vision concept - lacks leather and wood. Instead, the four-seat compartment uses fabric made from cashmere and other natural materials said to be of minimal impact.

More significant to the concept is the design of the cabin these materials are embedded within. The All-Terrain's interior is said to take inspiration from the opulent quarters of multi-million-pound yachts, so the front two of its four seats can be rotated to form a living area. Passengers in the back have considerable leg room and there's space for them to lean back, too. Plus, there's a vast expanse of glass so those inside can survey their surroundings panoramically.


This is all part of Lagonda's brief to recapture the essence of the original brand, which was established back in 1899 and became part of Aston Martin in 1947. Like the first cars of founder Wilbur Gunn, the new All-Terrain is supposed to cosset passengers in such a way that the journey, not just the destination becomes part of the experience. Sounds like fluffy PR gumpf, but then again, the concept certainly appears to fit the bill of something appropriately special.

The simplistic design is rid of protruding screens and speakers, so as to create a more seamless surrounding and maintain a relaxing environment. The steering wheel - more on its role shortly - has a screen inside its centre, rather than an instrument cluster behind, while the centre console has a Range Rover Velar-like control screen integrated within its form. And the key floats above an electromagnetic base. Yep.

If you remember last year's Vision concept, you might expect this car to follow suit in being a primarily autonomous machine. But no, since the All-Terrain's production version will reach the market in just three years, it has been given a slightly more realistic technological setup that provides extensive driver assist programming. We take that to mean the latest assistance features to be permitted on roads in the early 2020s, rather than full driverless functionality. So no swivelling that driving seat around until the car's parked.


As for the exterior, it's largely familiar from last year's concept, only on a taller base. The sharp angles and futuristic lines remain, as does the rather thick rear overhang. It ain't pretty, but the car's certainly got presence. The tailgate also features a light strip that's hidden and provides illumination by reflecting off the surface below, which is new.

Aston Martin is already full steam ahead in preparing for the Lagonda's arrival, with the new St Athan production facility, where both it and the forthcoming Aston Martin DBX SUV with be built, nearly finished. The former Ministry of Defence 'Super Hangars' Welsh site currently has 70 employees but will grow tenfold by March 2020. This should leave Aston sitting pretty as global demand for EVs grows - something the predicted battery breakthroughs of the next decade could kick into motion.

Brand boss Andy Palmer said: "As the St Athan facility nears completion, there is a very real sense this is the start of a bold new era for Aston Martin Lagonda. A second production facility is a critical step in delivering our Second Century Plan. The St Athan facility will initially commence with the production of the Aston Martin DBX but will ultimately be a global centre of excellence for the production of luxury high performance EVs, including Lagonda: the world's first luxury electric automotive brand." Whatever your take on SUVs, luxury or otherwise, few can argue that this is lining up to be a pretty exciting story for a British brand in otherwise turbulent times.









Author
Discussion

rare6499

Original Poster:

244 posts

80 months

Tuesday 5th March
quotequote all
It’s ugly as sin, but I love some of the ideas. They are trying to innovate and push the market, rather than giving you a heated cup holder.

Good luck Aston!

aazer89

296 posts

85 months

Tuesday 5th March
quotequote all
What on Gods earth is that?? Get it away it hurts my eyes!
Ew

mojitomax

1,846 posts

133 months

Tuesday 5th March
quotequote all
That’s definitely NOT an all terrai with those wheels, tyres and lack of arch space for wheel articulation

LaurasOtherHalf

14,794 posts

137 months

Tuesday 5th March
quotequote all
rare6499 said:
It’s ugly as sin, but I love some of the ideas.

Good luck Aston!
My thoughts too, what on earth is that back end about-aerodynamics? Looks like it's already gone to ikea and is coming back with the wardrobes hanging out the arse of it.

Macboy

401 posts

146 months

Tuesday 5th March
quotequote all
LaurasOtherHalf said:
My thoughts too, what on earth is that back end about-aerodynamics? Looks like it's already gone to ikea and is coming back with the wardrobes hanging out the arse of it.
This! That rear end is hard to fathom.
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Mr-B

1,967 posts

135 months

Tuesday 5th March
quotequote all
"The tailgate also features a light strip that's hidden and provides illumination by reflecting off the surface below, which is new"

Interesting, but what if the reflective surface gets dirty as the back end of most cars do? Doubt it will ever make production like that but the back end needs a rethink anyway, it's not pretty. Must have been the designers of the front end of the current Vantage that were allowed to have a go at designing a back end.

Greg66

8,639 posts

119 months

Tuesday 5th March
quotequote all
The back end looks like a cartoon. The front starts accelerating and moving away, but the back gets left behind. Awful.

smilo996

1,492 posts

111 months

Tuesday 5th March
quotequote all
I like the way Ason are pushing their design. This is much better than the previous Lagonda concept. Some familar zagato styling but really novel too.
Definely not a Vel Sartis fortunately.

Aston are on a mission it seems. We have not even seen the DBX yet.

irocfan

19,043 posts

131 months

Tuesday 5th March
quotequote all
mojitomax said:
That’s definitely NOT an all terrai with those wheels, tyres and lack of arch space for wheel articulation
not sure - if it's on air (almost guaranteed) then it could be raised /lowered as much or little as required?


It is not good looking - but then it's no bentayga or cullinan either

monzaxjr

118 posts

87 months

Tuesday 5th March
quotequote all
No leather or wood ffs. nono

Fetchez la vache

5,136 posts

155 months

Tuesday 5th March
quotequote all
monzaxjr said:
No leather or wood ffs. nono
Why does it *need* leather and wood??

DonkeyApple

33,217 posts

110 months

Tuesday 5th March
quotequote all
Macboy said:
LaurasOtherHalf said:
My thoughts too, what on earth is that back end about-aerodynamics? Looks like it's already gone to ikea and is coming back with the wardrobes hanging out the arse of it.
This! That rear end is hard to fathom.
I think they designed the body and then got emailed the wheelbase of the EV flat floor by Merc. As the email didn’t get read until Friday afternoon they just thought ‘fk it’ and shoved it underneath, hoping no one would notice?

B17NNS

18,216 posts

188 months

Tuesday 5th March
quotequote all
Not sure about the arse. The rest I like though. Best of the super SUVs so far to my eyes.

TroubledSoul

4,185 posts

135 months

Tuesday 5th March
quotequote all


They made a car and modeled it on this guy's helmet?!

skinny

4,630 posts

176 months

Tuesday 5th March
quotequote all
mojitomax said:
That’s definitely NOT an all terrai with those wheels, tyres and lack of arch space for wheel articulation
But amazing departure angle at the rear.

oilit

703 posts

119 months

Tuesday 5th March
quotequote all
paint it black and you could make it a hearse.

Impressive set of launches from AM - and given this is a concept I will reserve judgement until it gets closer to production.

can't remember

564 posts

69 months

Tuesday 5th March
quotequote all
I think the back end could be a homage to the V12 Le Mans car.



It was this shape due to the rules insisting a spare wheel was carried.

Kermit74

35 posts

41 months

Tuesday 5th March
quotequote all
This is so bad it's actually made me laugh....

Robert-nszl1

353 posts

29 months

Wednesday 6th March
quotequote all
It looks like it has pooed its pants

Pothole

26,741 posts

223 months

Wednesday 6th March
quotequote all
smilo996 said:
I like the way Ason are pushing their design. This is much better than the previous Lagonda concept. Some familar zagato styling but really novel too.
Definely not a Vel Sartis fortunately.

Aston are on a mission it seems. We have not even seen the DBX yet.
I have. A test mule at least. Weird "camouflage" with large "ASTON MARTIN across the sunstrip outside MIRA the other week.

This thing is gopping but as it's gonna be £300,000 it's not something I'll have to worry about getting close to very often.

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