RE: The AMB 001 by Aston Martin

RE: The AMB 001 by Aston Martin

Tuesday 5th November 2019

The AMB 001 by Aston Martin

In partnership with Brough Superior, Aston has revealed its first motorbike. And will you just look at it...



It is entirely reasonable to be skeptical about Aston Martin's segue into the world of hi-end motorbikes. Anything a car manufacturer does with its registered trademark that doesn't include it being glued to a car must be treated pessimistically because most firms have proven themselves tragically undiscerning when it comes to third-party partnerships. But it's hard to cling onto that sense of cynicism when presented with first sight of the AMB 001. Clearly, this is not an Aston Martin iPad cover.

It stops short of genuine beauty, perhaps - but the collaboration with Brough Superior has obviously delivered something very striking indeed. Aston's design team, apparently taking their inspiration from the forthcoming mid-engine supercars, must take the credit here. The bumf says the AMB 001 is 'designed to display a level of elegance that isn't normally found on racing bikes', and while that's a head nod to the fact that the limited edition bike isn't coming to a road near you, it also rings true. Whether you think it a work of art or not, plainly it is a two-wheeled machine for the connoisseur.

Brough Superior's existing lineup tends to qualify for this status anyway, but Aston's involvement has obviously led to much gilding of the lily. Think carbon fibre, titanium and billet aluminium in eye-catching quantities, offset rather wonderfully by the Oxford Tan leather pads of that hand-stitched saddle. There's a double wishbone fork and aerodynamic downforce to the front (the latter delivered by those wings attached to the cowl) and a turbocharged V-twin sending power to the rear.


The AMB 001 marks the first time Brough Superior has deployed such a motor, and it's said to deliver 'huge' torque alongside a 180hp peak output. Given the bike's quoted dry weight of just 180kg, we'd imagine that 1hp per kilogram unlocks rather a lot of performance (although, granted, it's still heavier and less powerful than the current Ducati Panigale V4 - and is certainly not in the same zany, track-only league as things like the Kawasaki Ninja H2R).

Realistically, of course, that's by the by. The AMB 001 has 'track-inspired pedigree', sure - but it's not really meant for pounding around a track. We know this because it comes with the remarkable asking price of €108,000 - which, no question about it, is an extravagant sum for a motorcycle of any sort. Just 100 examples will be handmade at Brough Superior's factory in Toulouse, and it doesn't seem unreasonable to suggest that more than a few will disappear into private collections, never to be seen again.

As ever, that doesn't seem quite right for something designed and built with such naked function in mind - nor something that can wear its nine-micron stainless steel Aston Martin wings (the same version that adorn the Valkyrie) with pride. Hopefully some buyers will resist the understandable temptation to mount the AMB 001 on the wall, and endeavour to find out whether it's capable of cashing the enormous cheques that body is writing. Either way, we're onboard with AM's first bike.


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Author
Discussion

sidesauce

Original Poster:

1,481 posts

176 months

Tuesday 5th November 2019
quotequote all
Now that's a sexy bike - and I'm not even into bikes...!

V12GT

73 posts

48 months

Tuesday 5th November 2019
quotequote all
The bike looks nice, but should it have been built for people to not ride?

It seems to be yet another “exclusive edition” for the very wealthy to flaunt just how rich they are.

I’m not one for stoning those who have done well, but this is crass.

GhellopeSir

67 posts

38 months

Tuesday 5th November 2019
quotequote all
We'll see how she rides but I for one think this looks ace!

sidesauce

Original Poster:

1,481 posts

176 months

Tuesday 5th November 2019
quotequote all
V12GT said:
The bike looks nice, but should it have been built for people to not ride?

It seems to be yet another “exclusive edition” for the very wealthy to flaunt just how rich they are.

I’m not one for stoning those who have done well, but this is crass.
How is it crass? Where would some-one 'flaunt' this? Outside of those in the know, who would even care? I'd never guess the price if it wasn't mentioned here and as Nic said, most will be bought and never be seen in public again... A Neiman Marcus Limited Edition Fighter is more crass than this.

Edited by sidesauce on Tuesday 5th November 09:48

cookie1600

1,411 posts

119 months

Tuesday 5th November 2019
quotequote all
V12GT said:
The bike looks nice, but should it have been built for people to not ride?
Take a good look at the 'seat'.....

A little stretched stamp of leather to balance your man-plums on. I'd need more padding, more bravery and a bigger bank balance to own that. But it looks lovely in the pictures.

redroadster

1,142 posts

190 months

Tuesday 5th November 2019
quotequote all
Do share holders think it's a good idea before they go bust ? .

Krikkit

19,528 posts

139 months

Tuesday 5th November 2019
quotequote all
V12GT said:
The bike looks nice, but should it have been built for people to not ride?

It seems to be yet another “exclusive edition” for the very wealthy to flaunt just how rich they are.

I’m not one for stoning those who have done well, but this is crass.
My thoughts exactly - no-one will ever really ride it, as not only is it not road legal, but will be a hell of a lot slower than most top-end superbikes at even 20% of the price.

€100k gets you a genuine competition bike and a load of spares, or a brand new track-spec litre bike, slicks, warmers, a van to transport it and 50k change.

Greg the Fish

956 posts

24 months

Tuesday 5th November 2019
quotequote all
That is hideous

ogrodz

141 posts

78 months

Tuesday 5th November 2019
quotequote all
What is it with Aston Martin and their enormous centre consoles?

ogrodz

141 posts

78 months

Tuesday 5th November 2019
quotequote all
Hang on, looking at Andy Palmers centre console I think I may have found the DNA...

stu67

524 posts

146 months

Tuesday 5th November 2019
quotequote all
Bike rider here and that in my opinion doesn't look bad, I did have the vision that they would just warm over the current Brough bike which is an ugly abomination. However for all that cash i'd expect a bit more than 180 horses when everyone else has upped the game to 200+ (crazy and probably unusable on anywhere other than a track but there you go)

ode

182 posts

160 months

Tuesday 5th November 2019
quotequote all
That's pretty horrible. Looks like a bike for people who don't like riding bikes, which is probably their intention.

Oakman

216 posts

116 months

Tuesday 5th November 2019
quotequote all
Reminds me of this ........



V41LEY

2,542 posts

196 months

Tuesday 5th November 2019
quotequote all
Is an aero screen an expensive option ?

Vee12V

966 posts

118 months

Tuesday 5th November 2019
quotequote all
Stick with the cars AM. It's getting ridiculous. And I'm saying that as an owner.

(Oh, and I think it's pretty ugly too.)

dinkel

25,567 posts

216 months

Tuesday 5th November 2019
quotequote all
Mantelpiece or garage ornament?

Not sure I like to sit on this one: certainly not with 1hp/kg on tap...

It looks great though.

Arsecati

983 posts

75 months

Tuesday 5th November 2019
quotequote all
Only marginally less hideous than the rest of the over-priced heaps that Brough put out. I guess I'll still have to look at it (if it's there that is!) at the NEC in a couple of weeks - but probably more in way that you do when you come across a car crash: I won't be able to help myself. The Brough stand is usually the one that takes up the least amount of my time each year - looks like nothing will change in that respect this year.

NJJ

265 posts

38 months

Tuesday 5th November 2019
quotequote all
Again, not a biker but that does look stunning. Probably a PIA to ride though, literally. Do wish AM would focus instead on putting their effort into improving their current range of interiors mind.

Burwood

15,938 posts

204 months

Tuesday 5th November 2019
quotequote all
redroadster said:
Do share holders think it's a good idea before they go bust ? .
Exactly. You'd think they'd sort out their car business before entering a totally new market requiring 10s of millions in capital. 100K. Jokers

jhoneyball

1,589 posts

234 months

Tuesday 5th November 2019
quotequote all
So its less power than my non-turbo Panigale 1199S

Heavier.

Eye wateringly expensive

And track only.

Hahahahahahahaha bonk

BTW how many boats has Aston sold? One? As many as that?