What would your AM slogan be?
Discussion
Not wishing to impose on Neil1300r's cracking thread about marketing speak, but it has made me think, If I were responsible for AM marketing what would I think up? Well, I still don't know but I will think of something, and if it's not too cringe-worthy I'll go in to print...
In the meantime, lets hear what owners think an appropriate slogan might be
In the meantime, lets hear what owners think an appropriate slogan might be
Hello everyone, this is L. S. speaking. A bit lengthy at present, but this is our new slogan.
It time for me to shake up this place.
Those IT chumps, who said they would improve our website, well they have just been dissolved in the paint shop.
Anyway forget that, because have we got some treats coming for you?
The most beautiful cars you have ever seen.
However, before sign-off this time, our ex-loyal VH era customers will be the ones who decide, including that awkward bunch of PHers, who turned out to be so right about the flopping new Vantage.
After Charlotte and that Gernan fellow both cancelled their orders, we now need every customer we can get, young or old, all are valued by us now.
So don't order your new Porsche just yet, we are in transition.
PS. I have told M.R. to stop continually going on about sharks, hunters and brutes in suits. He is on final warning.
Jon39 said:
Hello everyone, this is L. S. speaking. A bit lengthy at present, but this is our new slogan.
It time for me to shake up this place.
Those IT chumps, who said they would improve our website, well they have just been dissolved in the paint shop.
Anyway forget that, because have we got some treats coming for you?
The most beautiful cars you have ever seen.
However, before sign-off this time, our ex-loyal VH era customers will be the ones who decide, including that awkward bunch of PHers, who turned out to be so right about the flopping new Vantage.
After Charlotte and that Gernan fellow both cancelled their orders, we now need every customer we can get, young or old, all are valued by us now.
So don't order your new Porsche just yet, we are in transition.
PS. I have told M.R. to stop continually going on about sharks, hunters and brutes in suits. He is on final warning.
I hope your tongue in cheek is actually really close to the truth...however as I always tell my team - hope isn't a strategy
Sorry, but made me laugh.
It used to be said of Sea Harrier pilots that they didn't just fly the aircraft, they wore it, such was their intuitive feel for an intrinsically unstable machine of beguiling capability. There's something in that sentiment about the Aston Martin experience, they perform, they look well, they're enfolding, they're forgiving, but can bite if one's an outright idiot
DB4DM said:
It used to be said of Sea Harrier pilots that they didn't just fly the aircraft, they wore it, such was their intuitive feel for an intrinsically unstable machine of beguiling capability. There's something in that sentiment about the Aston Martin experience, they perform, they look well, they're enfolding, they're forgiving, but can bite if one's an outright idiot
One of my favourite quotes of all time came from the Sea Harrier pilots as they set off on their Falklands sorties “it’s a target rich environment”... and off they went! They were totally outnumbered but confident and superior where it mattered. None lost in air-to-air combat. Great attitude. Respect to The Few! baconsarney said:
Not wishing to impose on Neil1300r's cracking thread about marketing speak, but it has made me think, If I were responsible for AM marketing what would I think up? Well, I still don't know but I will think of something, and if it's not too cringe-worthy I'll go in to print...
In the meantime, lets hear what owners think an appropriate slogan might be
For me, who knows little about fluffy marketing, the problem is the fluffy marketing.In the meantime, lets hear what owners think an appropriate slogan might be
Get rid of all that b
ks.Aston Martin does not need cheesy slogans.
Aston Martin needs beautiful cars.
Take some decent photographs and let the products sell themselves.
A friend used to live near Newport Pagnell. Back in the old hand made, Tadek Marek engine era.
The delivery drivers would make sure to rev the engine when they drove past some kids by the factory gate.
A chap I met in a dealership once told me he used to dedicate one car at a time as the "sticky fingers" car (small children, not the Rolling Stones) and allow kids to get in and grip the steering wheel.
That drove interest in the brand in later life.
The modern equivalent is insta-face-twit-wechat-tok...
If I was advising Stroll and Moers, I'd be making short form videos at Millbrook and other places where you can lawfully go WOT and go heavily into social media.
15 seconds of WOT in a Valkyrie.
Get famous people (real-life famous) and take them for a spin in a Vulcan.
Get musicians to listen to their music in a Vantage - what about interviewing Slash about G'n'R in a new Vantage (he had a Vanquish and replaced it with a V12V). Or something silly, like can a musician keep his hands off the wheel on the Millbrook banked bowl for the whole length of Stairway to Heaven. Or I am the Resurrection...
And do longer form content - why is the engine in a Valkyrie a stressed member of the chassis? Why are the turbochargers in TM-01 inside the V and not outside?
Remember, new petrol engine car sales get shutdown in 2030s in most of Europe. So either sell to China and elsewhere and/or go electronic. In which case, emphasise what can remain - the looks, the feel, the engineering.
And also look to sell to the 30/40/50/60 crowd of existing customers - whether they started with Feltham, Newport Pagnell, Bloxham, Gaydon, Wellesbourne or St.Athan...
Andy Palmer was a good farmer of existing customers, I tweeted a complaint to him and he had one of his team figure out who I was and then contact me to arrange a resolution. Keep that going, maybe Moers does not want to do that in the same way Andy Palmer did? If not - he would be well advised to hire someone as a roaming troubleshooter.
The delivery drivers would make sure to rev the engine when they drove past some kids by the factory gate.
A chap I met in a dealership once told me he used to dedicate one car at a time as the "sticky fingers" car (small children, not the Rolling Stones) and allow kids to get in and grip the steering wheel.
That drove interest in the brand in later life.
The modern equivalent is insta-face-twit-wechat-tok...
If I was advising Stroll and Moers, I'd be making short form videos at Millbrook and other places where you can lawfully go WOT and go heavily into social media.
15 seconds of WOT in a Valkyrie.
Get famous people (real-life famous) and take them for a spin in a Vulcan.
Get musicians to listen to their music in a Vantage - what about interviewing Slash about G'n'R in a new Vantage (he had a Vanquish and replaced it with a V12V). Or something silly, like can a musician keep his hands off the wheel on the Millbrook banked bowl for the whole length of Stairway to Heaven. Or I am the Resurrection...
And do longer form content - why is the engine in a Valkyrie a stressed member of the chassis? Why are the turbochargers in TM-01 inside the V and not outside?
Remember, new petrol engine car sales get shutdown in 2030s in most of Europe. So either sell to China and elsewhere and/or go electronic. In which case, emphasise what can remain - the looks, the feel, the engineering.
And also look to sell to the 30/40/50/60 crowd of existing customers - whether they started with Feltham, Newport Pagnell, Bloxham, Gaydon, Wellesbourne or St.Athan...
Andy Palmer was a good farmer of existing customers, I tweeted a complaint to him and he had one of his team figure out who I was and then contact me to arrange a resolution. Keep that going, maybe Moers does not want to do that in the same way Andy Palmer did? If not - he would be well advised to hire someone as a roaming troubleshooter.
Edited by JohnG1 on Sunday 15th November 12:26
Gassing Station | Aston Martin | Top of Page | What's New | My Stuff