There’s absolutely nothing subtle about the Lamborghini Urus, so there’s absolutely nothing subtle about the preview of the latest one. Take one orange Lambo SUV, thrash it up Pikes Peak, film a snippet for social media and tell the world now is the moment that ‘performance reaches a new dimension’ - perfect.
Choosing the world’s most famous hill climb for the video is surely no accident, either, especially with chequered flags out at the finish. Back in 2018 Bentley claimed a Pikes Peak record for the Bentayga of 10:49.9, a number that Lamborghini will surely have its eyes on when the moment comes to officially time a Urus. Or why else take it there? Would be a nice bit of PR in the car’s largest market.
This is Lamborghini, too, the company that stunned the car world not so long ago with a pair of outrageous Nurburgring lap times for the Huracan Performante and Aventador SVJ. Who would put it past them to attempt a record there as well? Not least with another group stablemate - the Porsche Cayenne Turbo GT - to knock off a perch. The time to beat there is 7:38.925…
An updated Urus is guaranteed to have more power than the 650hp already provided by the twin-turbo V8, though it’s not clear yet whether that will be through conventional methods or a hybrid system. Surely an Urus Evo - or whatever name it ends up with - will have to be competitive with the Aston DBX707 in terms of output. A 700hp+ Lamborghini would make both the Pikes Peak and Nurburgring records look beatable.
We’re getting ahead of ourselves, however. We can see from the video there's a new front end but it's blink-and-you’ll-miss-it stuff. It seems to incorporate some Huracan Tecnica cues, while the wheels and exhausts look even bigger than before. And there are slashes in the rear wings and a slogan down the side that says ‘Keep raising the bar’. Which has to be about records, doesn’t it? We’ll find out imminently; some sources suggest a new Urus might be here as soon as Monterey car week, which kicks off on Friday and would explain why a car is in the USA. More news soon!
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