An Electric TVR From Holland? For Sure...

A Dutch car design student has come up with his vision for the future of TVR - and that future is electric.

The Artemis concept is a graduation project by Niels van Roij, a student at the Design Academy Eindhoven. Despite the moribund nature of the TVR brand, van Roij has been inspired by the firm's history, identity and design DNA.

"Artemis embodies everything TVR stands for: unique solutions and spectacular styling" says van Roij on his website. "Both interior and exterior shapes are based on an evolution of TVR DNA: elegant, feminine curves and clean surfaces."

We're not quite sure van Roij has quite got a handle on the heart of TVR, however. He describes his intriguing under-bonnet spoiler system as providing the "famous TVR handling". Really?

It gets worse, though - the Artemis is powered by four in-wheel electric motors powered by hydrogen fuel cells.

The body certainly looks the part, though, and at least the "high tech engineering plastics" that would be used for the body and windows are a bit more up TVR's conceptual street.

The final hurdle over which van Roij stumbles is the car's name. Artemis is the Greek goddess of the hunt and fertility (both good), but also the goddess of forests, childbirth and virginity (all not quite so TVR).

Still, stick a big V8 or straight six in it and you could have quite a car...


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Comments (42) Join the discussion on the forum

  • Belfast Boy 12 Oct 2009

    Clearly Designed in a Coffee Shop in Amsterdam, I hope it stays a quarter scale model!smokin

  • Graham E 12 Oct 2009

    Hmm, TVR are known for their electrical reliability...

  • Whiplash 12 Oct 2009

    The alarm and clock will drain all the batteries.

  • lionrampant 12 Oct 2009

    If a brand like TVR were to ever survive (nay rise from the dead) the current Carbon Pogrom, cars like these are what will ensure it.

    It also gives two fingers to the part of the anti-speed lobby that is now using carbon emissions as an argument to lower limits.

  • silly chap 12 Oct 2009

    Looks wonderful and very forward looking,

    hope he does well.

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