A few weeks ago, we announced that global luxury coachbuilding brand Radford had acquired the John Player Special trademark from the depths of Lotus iconography, meaning the access to that beautiful black and gold racing livery were finally back on the table.
Well, now it's got its teeth into the bustling trademark marketplace, Radford has also acquired the Gold Leaf livery, recognised as the first sponsored Formula 1 livery. The red, white and gold colour scheme is most known from the Type 49B raced by Graham Hill back in 1968. Its glory days also hark to the Lotus 72 F1 car raced by Emerson Fittipaldi and Jochen Rindt in the 1970 season, and it's intrinsically linked with the Lotus Type 62, the car to which the modern Radford Project 62 pays homage.
Clearly someone in the design department didn't know what to do with all these nice shiny style ideas, so Radford has now gone one step further, and confirmed that it will launch its very own model next month.
Currently known as 'Project 62'. We already know it will be "based on Lotus technology" and limited to 62 models, all bespoke to each customer. There are no further details as yet, but at least they have plenty of paintwork ideas.
Radford CEO, Dan Burge, said: "Project 62 is our brand telling the world exactly what a Radford is, which is an exquisite blend of state-of-the-art technology with opulence and traditional craftsmanship, a superlative driving experience and the ultimate in personalisation."
There will be a digital unveiling on 7th August. Any guesses what Project 62 might feature? Answers on a postcard.
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