Don’t say you weren’t prepared. It was always unlikely, however hard we hoped, that the new 280hp GR Yaris would stay priced at the current 261hp car’s level. Something nearer £40k seemed likely. We probably weren’t expecting this, however: the new GR Yaris is £44,250.
That’s not speculation, either, or kitted out with every option; that’s the OTR price for a six-speed manual car. There isn’t a configurator yet, but obviously you can expect to pay more for particular paints and other add-ons. The intriguing eight-speed auto adds £1,500 to the RRP, meaning £45,750. And to think the Civic Type R seemed a lot.
Toyota says that very few GRs will be available for 2024, with a process now in place ‘to help ensure fairness’ on allocation like it’s a track-only Ferrari. Basically, those who already have a turbo triple Yaris or who joined the waiting list before May 2022 will now be given the chance to enter a ballot to buy from the batch of 2024 cars. For a Toyota Yaris - still seems mad. More details are coming on that for buyers in May.
That’s assuming they want a plain old GR, that is, because the UK will also be getting the Ogier and Rovanpera Editions. You can read all about those here, with the important extra detail today being that both will cost £60,000. One for the die-hards and collectors, then. Both are manual only, and numbers haven’t yet been confirmed. But don’t expect there to be very many. Despite the whopping price hike, Toyota reckons the GR will be ‘one of the most in-demand new cars of 2024’ - they probably aren’t wrong there. Expect the cars on the road later in the summer. And demand for those sub-£30k cars in the classifieds to soar…
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