Toyota launches new GR Yaris Ogier to mark WRC win

Along with the other Seb, Ogier is most successful driver in WRC history - time for Toyota to celebrate

By Matt Bird / Friday, 23 January 2026 / Loading comments

Don’t worry, the déjà vu you’re experiencing was felt at this end as well. Toyota has made a GR Yaris Ogier Edition before, which featured a dedicated ‘Ogier’ drive mode, French tricolours inside and out, black wheels, blue calipers… so what’s going on with this one? Well, that 2024 car was just the plain old Ogier, announced with a similar Rovanpera Edition to sprinkle some WRC fairy dust on the road car. Now, with Seb having secured a ninth championship at the very last event of the 2025 calendar (and with the 2026 campaign about to kick off in Monte Carlo), there’s this: the GR Yaris Sébastien Ogier 9x World Champion Edition. Snappy.

While nine may not seem a significant number when it comes to FIA world titles, it matters very much in rallying because it means that Ogier has equalled the tally of Sebastien Loeb. Indeed, since Petter Solberg won the championship in 2003, only three people other than the pair of Sebs have won the WRC. It’s not so much domination as annihilation, so you can understand Toyota being keen to mark the occasion. Imagine what might happen if he gets a tenth title…

While plenty is familiar from before about this GR Ogier - the drive mode (along with a Morizo setting), the special edition dash plaque, the very limited production run - there are some changes second time around. Most notably this Ogier is based on the recently announced Aero Pack car, and is now painted ‘Black Gravite’ rather than Matte Stealth Grey, with some subtle GR graphics down the flanks. Check out the interior, too, with the wheel inspired by a Rally2-spec Yaris (and familiar from the recent Morizo RR). It’s a little smaller than standard ‘for improved motorsports operability’.

While Toyota hasn’t announced how much an Ogier will cost for the moment, it has confirmed that 100 will be sold in Japan and another hundred will be offered to ‘certain European markets’. Which, as we said with the Morizo, the UK must be in contention for - they’d be snapped up in minutes. As the car at the Monte is only a prototype for the moment, it might still be a little while before any allocations are finalised. Still, no harm in getting pally with your dealer now, just in case…