You've got to pity anyone trying to launch a 'normal' car at a show like Geneva. Because when there's an all-new Bugatti how exactly are you supposed to compete for column inches or clicks?
Our Pic of The Week does not, of course, focus on Toyota's C-segment crossover concept, the Megane Sport Tourer or the Audi Q2 that also made their debuts in Switzerland. Nope. It had to be the Chiron, 1,500hp's worth of shameless excess. Impressive as it was stationary on the show stand we've gone for a picture of it doing what it was built for - going very fast. By Bugatti standards this black and chrome one is quite reserved looking too and the cooler for it.
Back in the day you'd have something like this Blu-Tacked to your bedroom wall. Now you can download it and have it in pride of place on the electronic device of your choosing! Enjoy...