Supposing it does survive, what next? Scab-picking suggestions for new Lancias appear with regularity and are usually based on the rebirth of the Delta Integrale, while one enthusiast has even rendered up an entirely new range.
But there might be a simpler solution for a new, statement-making Lancia from within FCA, without spending the vast sums lavished on the development of Alfa Romeo's new-era poster boy, the 4C.
warmer Abarth version. But unlike its MX-5 cousin - which spawned the convertible hard-top RF - the only tin-lid variant produced by FCA is the Abarth 124 Rally racing car, and the company now says it has no plans to build a road-going version.
But remember that drop-dead gorgeous Lancia Fulvia Coupé Concept from 2003? The one that reimagined Piero Castagnero's rally-bred swoonmobile of the 1960s and 1970s. Well, it was almost identical in length and wheelbase to the current MX-5 (and only a Mars bar shorter than the 124 Spider). Coincidence? Well yes, actually, but you can see where this is leading.
Under the bonnet of a production version of Flavio Manzoni's 2003 concept could go the Alfa 4C's turbocharged 1,750cc four-pot, which has already been proven in this platform in the Abarth 124 Rally. That car makes 300hp, but the 4C's 240hp tune might suffice in the Fulvia. It could keep the manual gearbox and apparently generous suspension travel of the concept for hoovering up lumpy backroads (a talent of the Integrale, which prioritised compliance over roll control), and at least give a nod to the concept's plush, retro-inspired interior.
Porsche 718 Cayman selling very nicely. Speaking of which, the Fulvia could cost from around £35,000: less than the 718 Cayman, 4C and upcoming Alpine A110, but more than the MX-5 RF.
I would probably buy one. I think some other people would, too. Whether we'd be numerous enough to form a blip on Marchionne's radar and help revitalise Vincenzo Lancia's legacy is another matter. Anyway, happy birthday, Lancia - I really hope it's not your last.
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Richard J Webber