Say what you will about the Sant'Agata model lineup, but Lamborghini sure as heck knows its customers. Nowhere is that more evident than with this, the new Urus Pearl Capsule, otherwise known as the edition "to showcase the inimitable style and exhilarating performance of the Lamborghini super SUV."
See, we all know Lamborghini customers like to personalise their supercars. And even if nearly 80 per cent of Urus customers are new to brand, they'll most likely want to personalise their new Lambo as well. Nobody buys something like this to blend in, after all. So the Pearl Capsule is basically an extension of the existing Ad Personam tailoring program, and showcases what's on offer to all those conquest buyers.
The Pearl Capsule is offered in Giallo Inti, Arancio Borealis or Verde Mantis (the latter two, orange and green, seen here), with a colour coded lip around the 23-inch alloys, more colour splashes inside courtesy of the stitching and upholstery, plus additional carbon fibre details. It is quite possibly peak Lamborghini, with the option of Alcantara on the seats should buyers so wish. Apparently grey is actually a very popular Urus colour choice, with a new Grigio Keres option also introduced - but then so is yellow. And grey wouldn't have grabbed the attention in quite the same way...
The Pearl Capsule design edition has been introduced as part of a wider MY21 facelift for the Urus, with more standard colours available alongside enhanced equipment levels. There are extra options available, too, including a new Sensonum sound system with 17 speakers and a 730 watt amp. The outside world will be less than a murmur with that onboard.
The MY2021 Urus is available now, priced in the UK from £172,411. There isn't a confirmed price yet for any of the Peral Capsule colour options. That said, if it's an Urus with a bold colour scheme you're after, how about yellow with tan?
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