Perhaps more than anything else it's the style that sells this 7 Series so well. Of course these points are always up for debate, but the late 80s and early 90s does now appear to have been a real high point of BMW design. Think of the models around back then: 6 Series became 8 Series, E28 5 Series became E34 and the E30 was looking just as good as it did earlier in the 80s.
There was nothing especially complex about the look of any of them, and the same is true for the 7 Series. It's simple, well proportioned and very well executed. A classic saloon - with an amazing set of wheels - that's aged rather well. Well, in our opinion at least.
Regardless, if you want an E32 7 Series, it seems unlikely that you will find one better than this. It has covered just 68,000 miles with one owner and is said to be in perfect condition. It even has a sunroof, for that full retro luxury vibe.
No doubt this was cheaper just a few years ago (name a car that wasn't), but it does look jolly tempting at just over £7K. You're looking at similar money for a late W126, with not that many nice W140s apparently remaining. What else to consider? A Jaguar XJ perhaps? An early Lexus LS400? There are possibilities...
Despite the alternatives, the 750 remains a very attractive proposition. Perhaps it's the V12. Perhaps it's the style. Perhaps it really is just the red. Whatever the reason, it looks a damn cool big saloon. And who doesn't want one of those?
BMW 750i L (E32)
Engine: 4,988cc, V12
Transmission: 4-speed auto, rear-wheel drive
Power (hp): 300@5,200rpm
Torque (lb ft): 332@4,100rpm
First registered: 1990
Recorded mileage: 68,000miles
Price new: N/A
Price now: £7,450
See the original advert here.