After letting 007 nonce about in a BMW for too long, the makers of the Bond
films have been enticed back to Aston Martin thanks to some overwhelming
enthusiasm from the owners of AM, Ford. Not about to miss one of the best
product placement opportunities possible, Ford have piled enormous resources
into the film and are about to reveal a hefty marketing strategy to capitalise
on their investment.
The new film - Die Another Day - features 007 driving an Aston Martin
Vanquish V12 with Halle Berry as Jinx in a coral-colored Limited Edition 007
Ford Thunderbird. The villian, played by Rick Yune will drive a Jaguar XKR.
Ford have managed to squeeze even more of their range into the film with
other Ford owned companies having their products featured. These include Range
Rover, Volvo S60 and S80, Ford StreetKa, and two classic cars, including the
Ford Fairlane and the Ford GT40.
Revlon is also jumping on the marketing bandwagon and has chosen a 2003
Thunderbird as one of two grand prizes in a promotion called "Win the Life
of a Bond Girl Sweepstakes". Presumably the winner will get shot at and
shagged a lot?
Much of the filming for the film has taken place at Pinewood Studios. A full
ice palace was built and much of the stunt work was done here.
Doh! now you've done it, you'll have set off the Bond anorack's. with age old debate as to who was the best.
and it was Connery !!!
danger mouse24 Oct 2002
ben lizard24 Oct 2002
yep Connery was no 1,
Dougray Scott for the next Bond , get back to a jock playing Bond plus i think he would add a certain well darkness to the role which i feel the recent bonds have missed
JonRB24 Oct 2002
At a risk of fuelling the debate, I think Tim Dalton managed to most accurately convey the Bond that Fleming originally envisiged - a tortured soul, ill at ease with his role sometimes, a loose cannon, and a bit dark, mean & nasty with it. Most of the other Bonds have concentrated on the smooth, suave, sophisticated gentleman spy, whilst Dalton's Bond had far more of Her Majesty's Hatchet Man / Paid Assasin about him.