What happened to number 1?

What happened to number 1?

Author
Discussion

oyster

Original Poster:

12,687 posts

250 months

Tuesday 17th March 2015
quotequote all
Did I see Lewis racing with 44 on his car in Australia? Why?

He's World Champion. I though he was a big advocate of the traditions of F1.



He's negotiating a mega-bucks contract, does he really need the fe extra £k he'll get from '44' endorsement deals?

MitchT

15,993 posts

211 months

Tuesday 17th March 2015
quotequote all
He could have had 1 if he'd wanted. He wanted to retain 44 because it was his 'lucky' number during his karting days when he was very successful.

The Moose

22,923 posts

211 months

Tuesday 17th March 2015
quotequote all
MitchT said:
He could have had 1 if he'd wanted. He wanted to retain 44 because it was his 'lucky' number during his karting days when he was very successful.
bks. He'd look like a tit with the 44 he's got tattooed on his neck behind his ear crossed out and a number 1 below it!

thegreenhell

15,903 posts

221 months

Tuesday 17th March 2015
quotequote all
In his interview with Brundle before the Aus GP, he used the analogy that #1 is an old slapper because it's been around for years and has been worn by lots of men before him, whereas #44 is his virginal young bride that's never been with another man, or something to that effect.

NM62

952 posts

152 months

Tuesday 17th March 2015
quotequote all
He also said the Number 1 would be on the back of his helmet, in the Brundle piece, I never saw it though to confirm that.

longblackcoat

5,047 posts

185 months

Tuesday 17th March 2015
quotequote all
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.

Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.

So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.

If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.


deadslow

8,064 posts

225 months

Tuesday 17th March 2015
quotequote all
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.

Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.

So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.

If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday hehe

longblackcoat

5,047 posts

185 months

Tuesday 17th March 2015
quotequote all
deadslow said:
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.

Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.

So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.

If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday hehe
It was utterly horrible, wasn't it! I absolutely support his right to wear what he likes, so long as he doesn't mind me quietly barfing at some of the bling.

MacW

1,349 posts

178 months

Tuesday 17th March 2015
quotequote all
longblackcoat said:
deadslow said:
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.

Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.

So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.

If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday hehe
It was utterly horrible, wasn't it! I absolutely support his right to wear what he likes, so long as he doesn't mind me quietly barfing at some of the bling.
I had to do a double take and was hoping it was just a dodgy pattern on his shirt.

Sadly not.


jamiebae

6,245 posts

213 months

Tuesday 17th March 2015
quotequote all
longblackcoat said:
deadslow said:
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.

Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.

So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.

If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Yes, it was nice to see Argos sponsoring his lovely necklace on Sunday hehe
It was utterly horrible, wasn't it! I absolutely support his right to wear what he likes, so long as he doesn't mind me quietly barfing at some of the bling.
I like the way he chose to pair some cheap looking casual teamwear with what appears to be part of a chain from a municipal cemetery. I'm not sure if there's anything more vulgar looking than 'look how rich I am' bling over team issue kit. It's like wearing school uniform and accessorising it with a waistcoat made of £50 notes tied together with the tails of baby minks.

simonrockman

6,875 posts

257 months

Tuesday 17th March 2015
quotequote all
Strategically 44 might be a bad move as in Chinese numerology 4 means death. It would be hard to build a global brand with 44.

What he'd want is 8, 88 or 888

DanielSan

18,868 posts

169 months

Tuesday 17th March 2015
quotequote all
simonrockman said:
Strategically 44 might be a bad move as in Chinese numerology 4 means death. It would be hard to build a global brand with 44.

What he'd want is 8, 88 or 888
I'd imagine a lot of trademarks using 888 are taken up in one way or another already.

Even as a none Hamilton fan I find this fuss about him using his old karting number baffling. It's his choice he can use what number he likes, no one ever seemed to have a pop at Mansell for sticking with red 5....


longblackcoat

5,047 posts

185 months

Tuesday 17th March 2015
quotequote all
simonrockman said:
Strategically 44 might be a bad move as in Chinese numerology 4 means death. It would be hard to build a global brand with 44.

What he'd want is 8, 88 or 888
Nah, it all works. If 4 means death, then 44 means that Lewis didn't just triumph over adversity, he's triumphed over death. Twice!

I can see the adverts now:

"And at only £14.99 for a Lewis '44' T-shirts, you too can be death-proof."

DanielSan said:
I'd imagine a lot of trademarks using 888 are taken up in one way or another already.

Even as a none Hamilton fan I find this fuss about him using his old karting number baffling. It's his choice he can use what number he likes, no one ever seemed to have a pop at Mansell for sticking with red 5....
I don't think anyone's having a go, more that they're a bit surprised. Mansell had red 5, certainly, but not when he was world champion. In fact, I'm not sure that any F1 world champion has kept their 'own' number, though perhaps they weren't allowed to in the past.

And I totally get why LH would do it, on both an emotional and personal level.



Edited by longblackcoat on Tuesday 17th March 17:10

Paul_M3

2,381 posts

187 months

Tuesday 17th March 2015
quotequote all
longblackcoat said:
Mansell had red 5, certainly, but not when he was world champion.
I bet you he did have Red 5 when he was Formula 1 world champion.

It was on an Indycar, but still........

Megaflow

9,522 posts

227 months

Tuesday 17th March 2015
quotequote all
longblackcoat said:
I don't think anyone's having a go, more that they're a bit surprised. Mansell had red 5, certainly, but not when he was world champion. In fact, I'm not sure that any F1 world champion has kept their 'own' number, though perhaps they weren't allowed to in the past.

And I totally get why LH would do it, on both an emotional and personal level.

Edited by longblackcoat on Tuesday 17th March 17:10
They weren't allowed in the past, in the dim and distant past teams had their numbers, when Ferrari had 27 & 28, and the drivers got those or the number 1.

F1 has seen what NASCAR and MotoGP have done with the drivers brands and want a slice of the action.

46 for example is Rossi, I have seen hundreds, if not thousands of cars over the years with a neat little 46 sticker on them. Nothing else, just 46, in the correct colour and font.

Doink

1,653 posts

149 months

Tuesday 17th March 2015
quotequote all
Megaflow said:
longblackcoat said:
I don't think anyone's having a go, more that they're a bit surprised. Mansell had red 5, certainly, but not when he was world champion. In fact, I'm not sure that any F1 world champion has kept their 'own' number, though perhaps they weren't allowed to in the past.

And I totally get why LH would do it, on both an emotional and personal level.

Edited by longblackcoat on Tuesday 17th March 17:10
They weren't allowed in the past, in the dim and distant past teams had their numbers, when Ferrari had 27 & 28, and the drivers got those or the number 1.

F1 has seen what NASCAR and MotoGP have done with the drivers brands and want a slice of the action.

46 for example is Rossi, I have seen hundreds, if not thousands of cars over the years with a neat little 46 sticker on them. Nothing else, just 46, in the correct colour and font.
Aye I remember Barry Sheen and his number 7 too

Crafty_

13,344 posts

202 months

Tuesday 17th March 2015
quotequote all
With regards to Lewis's chains, I am of the opinion he does it on purpose to wind people up.

btcc123

1,243 posts

149 months

Tuesday 17th March 2015
quotequote all
longblackcoat said:
David Beckham is worth an estimated £180m, most of which hasn't come from football salaries but from endorsements, all of which is based on branding.

Lewis Hamilton, on the other hand, is worth something around the £60m level. His aim, and that of his former management company (same as Beckham's, and clearly following the same model) was/is to make him the richest British sports person of all time. OK, Hamilton's now broken with XIX, but the aim remains the same.

So for anyone who thinks this personal branding stuff is just a little bit of icing on the cake, maybe a few quid extra, you couldn't be more wrong. Handled properly, this is where he makes his real money, with the salary being the nice-to-have extra. At an estimated £40m per annum, that's a nice secondary income.

If Hamilton wins this year's championship, stays in the public eye as a nice, clean-living, religious-but-not-preachy-about-it guy who's triumphed over adversity etc etc (your nine year old could write the script).......then he'll probably overtake Beckham quite quickly. No reason for him not to add £200m or more to the fortune in the next few years, and a lot more by the time he retires.
Lewis has a fair way to go to beat Michael in the all time Fi rich list:

Michael Schumacher $780m
Fernando Alonso $220m
Kimi Raikkonen $180m
Eddie Irvine $180m
Lewis Hamilton $110m
Jenson Button $100m
Alan Prost $70m
Davis Coulthard $70m
Sabastian Vettel &45m
Nico Rosberg $30m

Seb and Nico less than expected.




Doink

1,653 posts

149 months

Tuesday 17th March 2015
quotequote all
Well it works with me, I don't get who he's trying to be, perhaps he sees himself as some sort of gangster rapper, wish he'd just concentrate of driving and winning championships, I also have it on good authority that LH hardly spends any time at Brackley where as Nico can't keep away and takes everything so seriously

btcc123

1,243 posts

149 months

Tuesday 17th March 2015
quotequote all
Bernie Ecclestone worth $4.2 Billion