New TVR still under wraps!
Discussion
Testarossa said:
LMAO ! - well thats going to add another 1000 pages to this thread in conspiracy theroysPuffsBack said:
Testarossa said:
LMAO ! - well thats going to add another 1000 pages to this thread in conspiracy theroysTestarossa said:
Nothing new about this, he was talking about it just after the news about TVR broke.
DonkeyApple said:
skwdenyer said:
tvrolet said:
natben said:
I am guessing the big news has to be about confirmed production dates and receiving the keys to a completed build facility.
Any one else want a shot??
Servicing through nominated Ford dealers?Any one else want a shot??
Sales through nominated Ford dealers?
So maybe carrying 'Powered by Ford' badging?
Ford sell small, cheap cars to nice ladies in need of a local runabout. No one walks into a Ford showroom with the plan to spend £100k. And no one with a £100k car wants to go near a Ford service centre.
My guess would be working with an entity such as Stratstone would be a very sensible deal as after the first 500 cars are built they need to start finding 50-100 people a month with the ability to borrow near £100k and a team of people trained in helping them to make that decision to borrow all that money and to look like a winner at the same time.
tvrolet said:
Yea, but folks walk in to Ford dealers and order Mustangs (with Coyote engines), and Ford dealers service Mustangs. Not saying it won't be something like a tie-up with Stratstone, but Ford dealers who deal with Mustangs will have experience with the Coyote engine and shared switchgear and other gubbins in the same way that Stratstones don't. Plus in terms of local coverage the two local-to-me Edinburgh Stratstone branches have closed. But hey - who knows - but if this is a sweepstake my money is on a tie-up with Ford dealers, or Ford themselves in some way.
If Ford do all the servicing where does that leave the dozen or so Tvr dealers who signed up to the franchise,they are going to want to maintain their cars,or am I missing something?tvrolet said:
Yea, but folks walk in to Ford dealers and order Mustangs (with Coyote engines), and Ford dealers service Mustangs. Not saying it won't be something like a tie-up with Stratstone, but Ford dealers who deal with Mustangs will have experience with the Coyote engine and shared switchgear and other gubbins in the same way that Stratstones don't. Plus in terms of local coverage the two local-to-me Edinburgh Stratstone branches have closed. But hey - who knows - but if this is a sweepstake my money is on a tie-up with Ford dealers, or Ford themselves in some way.
Anything is possible but no one goes to a Ford dealer to spend £100k. No one who buys a £100k car wants to then go to a Ford shop to service it. And no Ford dealership is located in a £100k kind of location. Astons have had Ford engines in them for over a decade and Stratstones have managed to service them.
And TVR certainly don’t want their product to be the most expensive toy in the showroom but rather one of the least expensive.
It doesn’t make sense to sub out sales to a ‘Stratstone’..when they already have their ‘heritage’ network already insitu in the UK.
Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
spagbogdog said:
It doesn’t make sense to sub out sales to a ‘Stratstone’..when they already have their ‘heritage’ network already insitu in the UK.
Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
Disagree. None of those entities are in the right locations and none of them are used to selling this type of product to the type of customer that TVR will be targeting. Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
They will be taking sales from other manufacturers. They need to deliver what those consumers expect. Not deliver what we have been willing, or forced to put up with. The existing/remaining network is geared up to fundamentally cater for strong brand fans, widely spread around the U.K. with relatively cheap cars. It’s not remotely appropriate to handle hundreds of urban, high value sales.
They need more than 7/8 sales points, they need to be where the potential customers are, cities and they need to look professional.
Targeting the US is always risky but the potential returns are obviously huge. Will be an expensive car over there, over $150k by the time you’ve converted currencies and covered taxes. I know they built this car to be eligible for EU sales but that market looks awful at the moment. I do hope that they have proper distribution in place both here and in a key market overseas.
DonkeyApple said:
spagbogdog said:
It doesn’t make sense to sub out sales to a ‘Stratstone’..when they already have their ‘heritage’ network already insitu in the UK.
Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
Disagree. None of those entities are in the right locations and none of them are used to selling this type of product to the type of customer that TVR will be targeting. Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
They will be taking sales from other manufacturers. They need to deliver what those consumers expect. Not deliver what we have been willing, or forced to put up with. The existing/remaining network is geared up to fundamentally cater for strong brand fans, widely spread around the U.K. with relatively cheap cars. It’s not remotely appropriate to handle hundreds of urban, high value sales.
They need more than 7/8 sales points, they need to be where the potential customers are, cities and they need to look professional.
Targeting the US is always risky but the potential returns are obviously huge. Will be an expensive car over there, over $150k by the time you’ve converted currencies and covered taxes. I know they built this car to be eligible for EU sales but that market looks awful at the moment. I do hope that they have proper distribution in place both here and in a key market overseas.
Interestingly TopCats have an open day with the new Griff (surely no coincidence..). I'll stick with my thoughts..that they'll use 7 or 8 "flagship" heritage dealerships plus of course the factory...and use digital media to force their message home. If the Griff is better round a track than a GT3RS it won't take very long for customers to seek it out. Most of those "types" will buy direct from the factory (and get there by helicopter)...the flagship dealerships will provide the servicing / backup and pick up anciliary sales...
I can see the Griff in 'high-end' US showrooms sat between Mustangs and GT's...America has always loved muscle cars and top-end straight line speed... I rather suspect they'll race them over there too...
spagbogdog said:
DonkeyApple said:
spagbogdog said:
It doesn’t make sense to sub out sales to a ‘Stratstone’..when they already have their ‘heritage’ network already insitu in the UK.
Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
Disagree. None of those entities are in the right locations and none of them are used to selling this type of product to the type of customer that TVR will be targeting. Raving Green, Fernhurst, James Agger etc are better placed and understand their clientele better.
They only need 7 or 8 showrooms plus of course their own factory. Online marketing will ramp up.
I do think they’ll target the US though..and partner with Ford over there (which makes a whole lot more sense).
They will be taking sales from other manufacturers. They need to deliver what those consumers expect. Not deliver what we have been willing, or forced to put up with. The existing/remaining network is geared up to fundamentally cater for strong brand fans, widely spread around the U.K. with relatively cheap cars. It’s not remotely appropriate to handle hundreds of urban, high value sales.
They need more than 7/8 sales points, they need to be where the potential customers are, cities and they need to look professional.
Targeting the US is always risky but the potential returns are obviously huge. Will be an expensive car over there, over $150k by the time you’ve converted currencies and covered taxes. I know they built this car to be eligible for EU sales but that market looks awful at the moment. I do hope that they have proper distribution in place both here and in a key market overseas.
Interestingly TopCats have an open day with the new Griff (surely no coincidence..). I'll stick with my thoughts..that they'll use 7 or 8 "flagship" heritage dealerships plus of course the factory...and use digital media to force their message home. If the Griff is better round a track than a GT3RS it won't take very long for customers to seek it out. Most of those "types" will buy direct from the factory (and get there by helicopter)...the flagship dealerships will provide the servicing / backup and pick up anciliary sales...
I can see the Griff in 'high-end' US showrooms sat between Mustangs and GT's...America has always loved muscle cars and top-end straight line speed... I rather suspect they'll race them over there too...
spagbogdog said:
Take your points...but...my "local" BMW, Porsche, Bentley and Ferrari/Maserati dealerships are not in City's..they're out in the sticks. People know they're there and have always travelled...
Interestingly TopCats have an open day with the new Griff (surely no coincidence..). I'll stick with my thoughts..that they'll use 7 or 8 "flagship" heritage dealerships plus of course the factory...and use digital media to force their message home. If the Griff is better round a track than a GT3RS it won't take very long for customers to seek it out. Most of those "types" will buy direct from the factory (and get there by helicopter)...the flagship dealerships will provide the servicing / backup and pick up anciliary sales...
I can see the Griff in 'high-end' US showrooms sat between Mustangs and GT's...America has always loved muscle cars and top-end straight line speed... I rather suspect they'll race them over there too...
Same thought here.. 7 or 8 of the heritage network as new car TVR Sale centres, with the rest of the existing heritage network as service centres (at least initially) for the new car. ie some may not even want the investment to become a new car sales centre, but happy to be official service specialist and deal in the used market for TVR) Interestingly TopCats have an open day with the new Griff (surely no coincidence..). I'll stick with my thoughts..that they'll use 7 or 8 "flagship" heritage dealerships plus of course the factory...and use digital media to force their message home. If the Griff is better round a track than a GT3RS it won't take very long for customers to seek it out. Most of those "types" will buy direct from the factory (and get there by helicopter)...the flagship dealerships will provide the servicing / backup and pick up anciliary sales...
I can see the Griff in 'high-end' US showrooms sat between Mustangs and GT's...America has always loved muscle cars and top-end straight line speed... I rather suspect they'll race them over there too...
I would expect, initially at least, that the majority of LE customers would probably want to pick up direct from the factory (just for the fun of it) , or have the car delivered if they can't get there.
so Racing Green, TopCats, Straight Six, and a few others, initially?
Additionally, those 7-8 might establish a 'showroom' somewhere for new car sales, and keep existing service centre.. further down the line (have heard a few mutterings along that line)
And for a lot of customers, cars in this price bracket, would likely want cars to be picked up from home/office to be taken for a service. So it doesn't matter where the service centre actually is. Just a few pop up sales showrooms, in great locations to start with, and move on grow/commit from there as demand increases.
(ie My new Discovery Sport and wife's Mercedes always get picked up from home for a service and dropped off again, and add the price of these cars together and you get the price of the new LE Griffith)
Edited by BJWoods on Thursday 13th September 12:22
Edited by BJWoods on Thursday 13th September 12:27
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