Lotus lost £141M in 2022
Discussion
Sorry if this was already reported, but i saw a story/Headline in the times recently saying that Lotus only sold 575 cars in 2022 and loosing £141M. I suppose with only 1 car in the range and supply chain disruption some of this is expected, but their new SUV’s and saloons can not come soon enough.
I also listened to a recent Autocar podcast where they were saying that whilst not at all bad, the new SUV did not feel like a lotus, but perhaps like the quality product this market sector consumer wants.
I know we have all been saying that the sports cars days are numbered, too fast for congested roads, lack of noise/EV future etc……but realising that a famed brand can only sell 575 of it’s hotly anticipated new car worldwide, really paints a poor picture of the health of the sports car sector. I fear that First edition could almost also be Last edition.
I know we are not loosing what we have, but in terms of sports cars i now believe the high water mark has passed where as previously i was more open minded on this.
I also listened to a recent Autocar podcast where they were saying that whilst not at all bad, the new SUV did not feel like a lotus, but perhaps like the quality product this market sector consumer wants.
I know we have all been saying that the sports cars days are numbered, too fast for congested roads, lack of noise/EV future etc……but realising that a famed brand can only sell 575 of it’s hotly anticipated new car worldwide, really paints a poor picture of the health of the sports car sector. I fear that First edition could almost also be Last edition.
I know we are not loosing what we have, but in terms of sports cars i now believe the high water mark has passed where as previously i was more open minded on this.
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