Any Peloton bike users here?
Discussion
benny.c said:
Yeah, loads of Apple gear in our house and that’s why I said “like to project”. Apple doesn’t tend to innovate but rather concentrate on making tech useable for anybody whilst looking pretty. And that’s why a Peloton bike wouldn’t interest them. Can you imagine a row of crapy looking Peloton bikes lined up in an Apple store? Never going to happen. I can imagine the Wattbike or Kickr above hooked up to an ipad with Apple Fitness+ spin classes though.
I’m not saying Peloton is a bad product because it clearly works for many people, but I just don’t see Apple doing the equipment side of things. They don’t stray far from their core products and a spin bike would be a massive departure for them.
People like Rishi Sunak are mad about Peloton, it appeals to the high bet worth, less price sensitive types.I’m not saying Peloton is a bad product because it clearly works for many people, but I just don’t see Apple doing the equipment side of things. They don’t stray far from their core products and a spin bike would be a massive departure for them.
Edited by benny.c on Saturday 12th February 22:48
You say Apple don't do the equipment side of things? It's just hardware in a different shape... they gave been working on an Apple Car for example.
z4RRSchris said:
a peloton bike is an 80’s spin bike with a screen. manual adjust! if apple were to build a health bike i would expect it to have the features of a wahoo kickr bike / wattbike , but be beautifully packaged. but they are not really in the health hardware game at all.
the app is good, but why pay £9bn to buy out an app which is just online fitness classes? they can replicate that very easily and push it to every apple health user. apple have sold 100m apple watches…
Apple could build headphones, so why did they buy Beats for a Billion?the app is good, but why pay £9bn to buy out an app which is just online fitness classes? they can replicate that very easily and push it to every apple health user. apple have sold 100m apple watches…
z4RRSchris said:
just so you know the hardware i’m talking about.
automatic resistance, or manual with easy click up/down
actual power meters
kickr - gradient (moves up and down)
broadcast data
We looked at both of these but the Peloton was choosen for the software integration, sounds familiar automatic resistance, or manual with easy click up/down
actual power meters
kickr - gradient (moves up and down)
broadcast data
.If you want to compare Apple and Android, the two bikes you listed are like the Sony smart phones. Real glass in camera elements versus plastic lens in the iPhone, a sensor bigger than the camera module of the iPhone, but about as appealing as damp squid to most people.
hyphen said:
People like Rishi Sunak are mad about Peloton, it appeals to the high bet worth, less price sensitive types.
You say Apple don't do the equipment side of things? It's just hardware in a different shape... they gave been working on an Apple Car for example.
The car has been rumoured for nearly a decade so it will be interesting to see what comes of it. My point is that Apple don’t make car stereos, televisions, smart lighting/home automation products, fitness equipment etc but they do have CarPlay, AppleTV, HomeKit, Fitness+ and Apple Watch. Outside of their core products they tend to leave the hardware to established third parties and integrate the Apple ecosystem with them.You say Apple don't do the equipment side of things? It's just hardware in a different shape... they gave been working on an Apple Car for example.
The monthly cost is also a bit of a factor. £39 for Peloton vs £30 for Apple One. And Apple One gives you Fitness+, TV+, Music, Arcade, News+ & 2TB iCloud storage.
Edited by benny.c on Sunday 13th February 09:57
I could see someone swooping in when it’s totally on its arse but the numbers are just too small/trivial it feels for Apple in something that isn’t aligned to them (music is a big Apple thing so beats made some sense here I feel, but weren’t they also buying the streaming element?).
No doubt the bikes linked above are different customer types. But one thing the other brands have that Peloton don’t is that their users are far more likely to stick with it. Nobody I know that owns a peloton was a serious fitness type before, these people are often the ones who drop it quick. I’ve subscribed to Zwift since almost inception on the other hand (was a beta tester even I think) which while they’re not making mega bucks on me the lifetime value is possibly higher (especially when zwift release their own bikes soon).
No doubt the bikes linked above are different customer types. But one thing the other brands have that Peloton don’t is that their users are far more likely to stick with it. Nobody I know that owns a peloton was a serious fitness type before, these people are often the ones who drop it quick. I’ve subscribed to Zwift since almost inception on the other hand (was a beta tester even I think) which while they’re not making mega bucks on me the lifetime value is possibly higher (especially when zwift release their own bikes soon).
forgetting how much you like the product, your bike.c how your wife likes it etc
peloton are burning 1bn+ a year, and have about 9 months of cash till they need another equity raise.
they only have 2.7m subscribers…
this stock is going to zero, and it has such a huge burn rate it doesn’t make an attractive buy out of the fire. it will go bust bust.
peloton are burning 1bn+ a year, and have about 9 months of cash till they need another equity raise.
they only have 2.7m subscribers…
this stock is going to zero, and it has such a huge burn rate it doesn’t make an attractive buy out of the fire. it will go bust bust.
z4RRSchris said:
forgetting how much you like the product, your bike.c how your wife likes it etc
peloton are burning 1bn+ a year, and have about 9 months of cash till they need another equity raise.
they only have 2.7m subscribers…
Surely that's the point of sacking so much corporate staff? Does it really cost 1bn to run x2 studios and data servers??peloton are burning 1bn+ a year, and have about 9 months of cash till they need another equity raise.
they only have 2.7m subscribers…
£40/month x2.7 million = £108,000,000/month.
Seriously how much upkeep is there in producing the lessons? Don't forget the bikes + tread are paid for upfront by the customers.
I can only presume there was plenty of $$$$$ been wasted.
gangzoom said:
Surely that's the point of sacking so much corporate staff? Does it really cost 1bn to run x2 studios and data servers??
£40/month x2.7 million = £108,000,000/month.
Seriously how much upkeep is there in producing the lessons? Don't forget the bikes + tread are paid for upfront by the customers.
I can only presume there was plenty of $$$$$ been wasted.
it’s about 3bn in rev, split broadly 50% hardware and 50% software. £40/month x2.7 million = £108,000,000/month.
Seriously how much upkeep is there in producing the lessons? Don't forget the bikes + tread are paid for upfront by the customers.
I can only presume there was plenty of $$$$$ been wasted.
they spend 1bn a year on marketing, which has allowed them to make those 1.5bn a year in hardware sales, remove that growth and the share price collapses.
like you say it’s a fitness video business, the app in itself doesn’t take a huge amount of upkeep, however without the marketing spend no one would want to use it.
z4RRSchris said:
it’s about 3bn in rev, split broadly 50% hardware and 50% software.
they spend 1bn a year on marketing, which has allowed them to make those 1.5bn a year in hardware sales, remove that growth and the share price collapses.
like you say it’s a fitness video business, the app in itself doesn’t take a huge amount of upkeep, however without the marketing spend no one would want to use it.
$1bn on marketing? Where are you getting that number from? Peloton only operate in 3 markets (US, UK and Germany), no way are they spending $1bn. they spend 1bn a year on marketing, which has allowed them to make those 1.5bn a year in hardware sales, remove that growth and the share price collapses.
like you say it’s a fitness video business, the app in itself doesn’t take a huge amount of upkeep, however without the marketing spend no one would want to use it.
I doubt they spend a tenth of that.
Chris Stott said:
$1bn on marketing? Where are you getting that number from? Peloton only operate in 3 markets (US, UK and Germany), no way are they spending $1bn.
I doubt they spend a tenth of that.
"Peloton’s 2020 and 2019 fiscal year its marketing costs were $477 million and $324 million respectively"I doubt they spend a tenth of that.
Also
"Massive marketing costs lie at the root of Peloton's financial challenge . Since 2017 the company has doubled its annual marketing spend, which now stands at a colossal $324m for the past year compared with $151.4m the year prior and just £86m in 2017"
Two different websites there, so the numbers look to be right given they are both citing the 324 number.
Probably not a billion unless Chris knows something I don't, but it's a huge amount of money to spend. What the f
k they thought they were doing with shops in prime central London locations I'll never know, either.from the earrings call the other day:
“Turning to opex. Sales and marketing expense was 30.8% of total revenue, reflecting a return to typical holiday marketing this year. G&A expense was 21.9% of total revenue. We've made significant investments in teams, systems, and member support, which accounted for this increased spending.”
https://www.fool.com/earnings/call-transcripts/202...
“Turning to opex. Sales and marketing expense was 30.8% of total revenue, reflecting a return to typical holiday marketing this year. G&A expense was 21.9% of total revenue. We've made significant investments in teams, systems, and member support, which accounted for this increased spending.”
https://www.fool.com/earnings/call-transcripts/202...
Chris Stott said:
$1bn on marketing? Where are you getting that number from? Peloton only operate in 3 markets (US, UK and Germany), no way are they spending $1bn.
I doubt they spend a tenth of that.
Australia and Canada too. I doubt they spend a tenth of that.
Do the expensive showrooms in prime locations count towards that marketing spend? All those places are doing are showing the product for people to order one online.
Edited by sjg on Sunday 13th February 17:42
Z44chris has an agenda… he wants Peloton to fail. He’s not interested in any other outcome.
Your not going to win against him…. He has the negative view that is incontestable…
It’s the st that pollutes all social-media. To counteract a negative view you need a positive view that is ten times more powefull…
Z44chris will polute this thread until it dies a death, he’s proved right or he’s proved very wrong!
Basically, he’s a tt
Your not going to win against him…. He has the negative view that is incontestable…
It’s the s
t that pollutes all social-media. To counteract a negative view you need a positive view that is ten times more powefull…Z44chris will polute this thread until it dies a death, he’s proved right or he’s proved very wrong!
Basically, he’s a t
tChris Stott said:
$1bn on marketing? Where are you getting that number from? Peloton only operate in 3 markets (US, UK and Germany), no way are they spending $1bn.
I doubt they spend a tenth of that.
How do they advertise?I doubt they spend a tenth of that.
I imagine they are advertising to a particular settlement of people. So luxury female fashion magazines, Tatler, Country Life, Sunday Times/Telegraph/Mail. And will be seeking TV ads in the middle of British Bake Off and the like. In multiple countries.
super7 said:
Z44chris has an agenda… he wants Peloton to fail. He’s not interested in any other outcome.
Your not going to win against him…. He has the negative view that is incontestable…
It’s the st that pollutes all social-media. To counteract a negative view you need a positive view that is ten times more powefull…
Z44chris will polute this thread until it dies a death, he’s proved right or he’s proved very wrong!
Basically, he’s a tt
Bit harsh? There always Bulls and Bears for any stock.Your not going to win against him…. He has the negative view that is incontestable…
It’s the s
t that pollutes all social-media. To counteract a negative view you need a positive view that is ten times more powefull…Z44chris will polute this thread until it dies a death, he’s proved right or he’s proved very wrong!
Basically, he’s a t
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