Rolex rage

Author
Discussion

tertius

6,872 posts

232 months

Sunday 9th June 2013
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HereBeMonsters said:
I was setting the date on my Sottomarino on the train this morning, and the chap next to me non-casually flicked his wrist to show off his black Rolex Sub. Which had a ticking second hand. Have they started making quartz watches recently? biggrin
They've been making quartz watches for ages, but I don't think they make a quartz Sub, could it have been a fake?

However, as apparently I am not a "serious" watch collector, having never owned a Rolex, I probably don't know.

On the volume topic, the COSC numbers are not a complete guide, e.g. I don't think the Cellini range are COSC certified.

bobbybee

872 posts

156 months

Sunday 9th June 2013
quotequote all
tertius said:
HereBeMonsters said:
I was setting the date on my Sottomarino on the train this morning, and the chap next to me non-casually flicked his wrist to show off his black Rolex Sub. Which had a ticking second hand. Have they started making quartz watches recently? biggrin
They've been making quartz watches for ages, but I don't think they make a quartz Sub, could it have been a fake?

However, as apparently I am not a "serious" watch collector, having never owned a Rolex, I probably don't know.

On the volume topic, the COSC numbers are not a complete guide, e.g. I don't think the Cellini range are COSC certified.
Rolex used to make the OysterQuartz, which they stopped making in the early 90's I think
But now they don't make any quartz models.
And the sub have NEVER been quartz, that was a definite fake

JREwing

17,540 posts

181 months

Sunday 9th June 2013
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The OysterQuartz stopped about ten years ago and had a unique case and bracelet. I would like to see an automatic in that style.
I know that they made a few in the 70s, but they are quite rare.

whoami

13,151 posts

242 months

Sunday 9th June 2013
quotequote all
tertius said:
They've been making quartz watches for ages, but I don't think they make a quartz Sub, could it have been a fake?
hehe

hilly10

7,201 posts

230 months

Sunday 9th June 2013
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The only reason I own a Rolex is its a Sub and its the most comfortable well made watch ot there., and I love the classic design.

Perec

26,628 posts

224 months

Sunday 9th June 2013
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hilly10 said:
The only reason I own a Rolex is its a Sub and its the most comfortable well made watch ot there., and I love the classic design.
Can you sort your profile picture out please Paul? I got a crick in my neck trying to work out whether you were driving that car you'd driven in nose first off a bridge.

Geneve

3,876 posts

221 months

Monday 10th June 2013
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I remember, as child, when Rolex was a revered brand, worn by the cognoscenti, and a notable event if you saw someone wearing one - history, innovation, status. When I did my pilot training, some of airlines used to provide their flight crew with Rolex watches and this was seen as the essence of prestige.

That started to change in the '80s when new money and status symbols ruled, and they became more mainstream, and this has progressed through to the present, where they are so common place that they no longer carry any real exclusivity, unless you want to pay absurd amounts for extravagant precious metal variants - and even then who knows if it's genuine or fake?
,
All of which is a shame, because there is still a hint of magic in the Rolex name, but you could say the same for BMW, Mercedes, and countless other brands. Commercial success is ultimately more important than exclusivity.

anonymous-user

56 months

Monday 10th June 2013
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I doubt Rolex care if watch enthusiasts think the brand is the kind of think they want to be associated with.

Most of their sales are in China and Russia where people want things that are well known to be expensive. That's what Rolex does well, makes watches that everyone recognises as costing a lot.

Great for Rolex, all they need to do is keep ramping up the price and the demand keeps increasing. You can imagine their Marketing people deciding that they want to make their watches appear to be more exclusive. No need to develop new movements or some complications just put the price up. hehe

Murcielago_Boy

1,996 posts

241 months

Monday 10th June 2013
quotequote all
Geneve said:
I remember, as child, when Rolex was a revered brand, worn by the cognoscenti, and a notable event if you saw someone wearing one - history, innovation, status. When I did my pilot training, some of airlines used to provide their flight crew with Rolex watches and this was seen as the essence of prestige.

That started to change in the '80s when new money and status symbols ruled, and they became more mainstream, and this has progressed through to the present, where they are so common place that they no longer carry any real exclusivity, unless you want to pay absurd amounts for extravagant precious metal variants - and even then who knows if it's genuine or fake?
,
All of which is a shame, because there is still a hint of magic in the Rolex name, but you could say the same for BMW, Mercedes, and countless other brands. Commercial success is ultimately more important than exclusivity.
In spite of owning a few Rolexes. I do say, I have to agree.

michael gould

5,691 posts

243 months

Monday 10th June 2013
quotequote all
Geneve said:
I remember, as child, when Rolex was a revered brand, worn by the cognoscenti, and a notable event if you saw someone wearing one - history, innovation, status. When I did my pilot training, some of airlines used to provide their flight crew with Rolex watches and this was seen as the essence of prestige.

That started to change in the '80s when new money and status symbols ruled, and they became more mainstream, and this has progressed through to the present, where they are so common place that they no longer carry any real exclusivity, unless you want to pay absurd amounts for extravagant precious metal variants - and even then who knows if it's genuine or fake?
,
All of which is a shame, because there is still a hint of magic in the Rolex name, but you could say the same for BMW, Mercedes, and countless other brands. Commercial success is ultimately more important than exclusivity.
couldn't agree more.......wise words

audidoody

8,597 posts

258 months

Monday 10th June 2013
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Trouble is that Omega are now playing that game. My PO cost me £2,000 with discount two years ago. The new one is more than double that. Even with its upgraded movement and bezel, that kind of increase is hard to justify.

EwingJR

17,540 posts

181 months

Monday 10th June 2013
quotequote all
This morning on a long, boring drive my mind started to wonder and I pondered this question. And I think I've come up with an analogy which probably makes little sense.
It could be long winded, so if you're not interested, ignore this post wink

I have a best friend. Let's call him Alec. We met in childhood and instantly struck up a friendship. To this day we're best friends although we very rarely see him. However, when we do see each other it's like no time has passed at all. It's a very comfortable feeling.
However, Alec is not loved by all, which I can understand. He is a bigoted snob, but I don't care. He's my best mate and it doesn't matter to me.
He is the Rolex in this analogy. Despised by some and loved by others.

When I tried a Daytona, I just knew that I had to have one, so I eventually did. And though I rarely wear it (mainly due to the lack of a date complication), every time I do it has that comfortable, unassuming feeling of meeting an old friend.

I think it sounded better in my sleep-deprived head this morning!

Perec

26,628 posts

224 months

Monday 10th June 2013
quotequote all
EwingJR said:
This morning on a long, boring drive my mind started to wonder and I pondered this question. And I think I've come up with an analogy which probably makes little sense.
It could be long winded, so if you're not interested, ignore this post wink

I have a best friend. Let's call him Alec. We met in childhood and instantly struck up a friendship. To this day we're best friends although we very rarely see him. However, when we do see each other it's like no time has passed at all. It's a very comfortable feeling.
However, Alec is not loved by all, which I can understand. He is a bigoted snob, but I don't care. He's my best mate and it doesn't matter to me.
He is the Rolex in this analogy. Despised by some and loved by others.

When I tried a Daytona, I just knew that I had to have one, so I eventually did. And though I rarely wear it (mainly due to the lack of a date complication), every time I do it has that comfortable, unassuming feeling of meeting an old friend.

I think it sounded better in my sleep-deprived head this morning!
There's nothing like a good analogy. And that is nothing like a good analogy. wink

EwingJR

17,540 posts

181 months

Monday 10th June 2013
quotequote all
Perec said:
There's nothing like a good analogy. And that is nothing like a good analogy. wink
Well, the moral of the story is that as long as it's my time I'll choose my drinking buddies. And as long as it's my money I'll choose whether I want to buy a Rolex or not (I'm clutching at straws).

In fact, I might just phone Alec now and research deals on a 116613 Submariner wink

anonymous-user

56 months

Monday 10th June 2013
quotequote all
audidoody said:
Trouble is that Omega are now playing that game. My PO cost me £2,000 with discount two years ago. The new one is more than double that. Even with its upgraded movement and bezel, that kind of increase is hard to justify.
Yes, it's crazy. Omega try to brand reposition just by increasing the price. Watches though where spending more doesn't really get you a 'better' watch (in the sense that they all tell the time) are one of the luxury goods where this kind of marketing based on cost can really work. It's a balancing act for the watch company but if people are happy to keep paying the rising prices then who can blame them.

Odd to think that most of these companies were bust (except Rolex) in the 80s when the quartz and then digital watches really took off. Now that watches are sold largely based on image and notions of indicating success or wealth, it doesn't really matter if they tell the time well or not. hehe

Mermaid

21,492 posts

173 months

Monday 10th June 2013
quotequote all
el stovey said:
Yes, it's crazy. Omega try to brand reposition just by increasing the price. Watches though where spending more doesn't really get you a 'better' watch (in the sense that they all tell the time) are one of the luxury goods where this kind of marketing based on cost can really work. It's a balancing act for the watch company but if people are happy to keep paying the rising prices then who can blame them.

Odd to think that most of these companies were bust (except Rolex) in the 80s when the quartz and then digital watches really took off. Now that watches are sold largely based on image and notions of indicating success or wealth, it doesn't really matter if they tell the time well or not. hehe
Good post.

It's jewellery innit.

EwingJR

17,540 posts

181 months

Monday 10th June 2013
quotequote all
I still remember people proudly saying "It's a quartz, you know."

Riff Raff

5,171 posts

197 months

Monday 10th June 2013
quotequote all
el stovey said:
audidoody said:
Trouble is that Omega are now playing that game. My PO cost me £2,000 with discount two years ago. The new one is more than double that. Even with its upgraded movement and bezel, that kind of increase is hard to justify.
Yes, it's crazy. Omega try to brand reposition just by increasing the price. Watches though where spending more doesn't really get you a 'better' watch (in the sense that they all tell the time) are one of the luxury goods where this kind of marketing based on cost can really work. It's a balancing act for the watch company but if people are happy to keep paying the rising prices then who can blame them.

Odd to think that most of these companies were bust (except Rolex) in the 80s when the quartz and then digital watches really took off. Now that watches are sold largely based on image and notions of indicating success or wealth, it doesn't really matter if they tell the time well or not. hehe
Well, some of the watches are 'better' than they were a few years ago, so you get more for your money.

A case in point. I recently bought a SMP. I've had a few of them over the years. The current incarnation has a ceramic bezel, a co-axial movement and a bracelet that you can adjust yourself with a screwdriver. Not to mention a 3 year guarantee. I think the RRP is around £2,700. The last one I had came with a blue wavy dial, an alloy, scratch magnet bezel, a non co-ax movement, and a bracelet that had to be sized by a jeweller. RRP on that was nearly £2k ISTR, with a 2 year warranty.

Is the new one worth an extra £700 RRP over the old one? Bearing in mind that no-one in their right mind pays RRP for an Omega, I'd say yes, the increase in price is worth it.

I like it, and I might even hang on to it for a few months, which will be a bit of a record for me with an Omega.

michael gould

5,691 posts

243 months

Tuesday 11th June 2013
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EwingJR said:
I still remember people proudly saying "It's a quartz, you know."
I remember my Dad being proud of his Rover !

EwingJR

17,540 posts

181 months

Tuesday 11th June 2013
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michael gould said:
I remember my Dad being proud of his Rover !
Oi! My 800 Vitesse coupe was the first decent car I ever bought!

I was very proud of it frown