Astonishing discussion with my local Rolex dealer.
Discussion
If Rolex are already selling all the "base" watches that they need to, there's no reason for them to make more. I'm sure it would be possible for them to make more steel versions and less gold or bi-colour, but would that make sense from a business perspective? I guess not, or they would do it.
If hanging onto the box and papers for a year lessens speculative purchasing, surely that's good for the "genuine" buyer that wants to buy at list price and keep the watch?
If Rolex were just out to maximise profit, they could just stick 25% on the RRP of steel versions, and allow dealers to offer discounts at their discretion to regular customers, like some other brands.
If hanging onto the box and papers for a year lessens speculative purchasing, surely that's good for the "genuine" buyer that wants to buy at list price and keep the watch?
If Rolex were just out to maximise profit, they could just stick 25% on the RRP of steel versions, and allow dealers to offer discounts at their discretion to regular customers, like some other brands.
andyman_2006 said:
I refuse to buy a overpriced, grey, or used, and over list. So the end result is not buying one.
As a result i've bought other watches Omega, Breitling, Glycine, Christopher ward, Graham, so who loses not me, Rolex lose a customer.
Completely agree, plus I prefer not to do business with a company that has such an arrogant attitude towards it's customers, their loss IMO...As a result i've bought other watches Omega, Breitling, Glycine, Christopher ward, Graham, so who loses not me, Rolex lose a customer.
andyman_2006 said:
As a result i've bought other watches Omega, Breitling, Glycine, Christopher ward, Graham, so who loses not me, Rolex lose a customer.
There will inevitably be a crisis meeting in Geneva about it.But in all seriousness, they don't lose. You do. You don't get the watch you clearly want and instead buy a series of substitutes that aren't what you want and which won't hold value so well.
Yes, it's careful and clever market manipulation. But when all is said and done,. it can serve the customer as much as it serves Rolex.
So said:
andyman_2006 said:
As a result i've bought other watches Omega, Breitling, Glycine, Christopher ward, Graham, so who loses not me, Rolex lose a customer.
There will inevitably be a crisis meeting in Geneva about it.But in all seriousness, they don't lose. You do. You don't get the watch you clearly want and instead buy a series of substitutes that aren't what you want and which won't hold value so well.
Yes, it's careful and clever market manipulation. But when all is said and done,. it can serve the customer as much as it serves Rolex.
So said:
andyman_2006 said:
As a result i've bought other watches Omega, Breitling, Glycine, Christopher ward, Graham, so who loses not me, Rolex lose a customer.
There will inevitably be a crisis meeting in Geneva about it.But in all seriousness, they don't lose. You do. You don't get the watch you clearly want and instead buy a series of substitutes that aren't what you want and which won't hold value so well.
Yes, it's careful and clever market manipulation. But when all is said and done,. it can serve the customer as much as it serves Rolex.
So said:
There will inevitably be a crisis meeting in Geneva about it.
But in all seriousness, they don't lose. You do. You don't get the watch you clearly want and instead buy a series of substitutes that aren't what you want and which won't hold value so well.
Yes, it's careful and clever market manipulation. But when all is said and done,. it can serve the customer as much as it serves Rolex.
This, for me.But in all seriousness, they don't lose. You do. You don't get the watch you clearly want and instead buy a series of substitutes that aren't what you want and which won't hold value so well.
Yes, it's careful and clever market manipulation. But when all is said and done,. it can serve the customer as much as it serves Rolex.
it's probably important to point out that you wouldn't be a customer of Rolex, but rather a customer of the chosen AD. Rolex don't care about you but the AD might, especially if you're repeat business.
I can't say I've heard about contracts restricting sales and I personally find that dubious at best. As mentioned above the holding of papers has been in place for a while and the removal of stickers on sports models in store is also very much a thing.
So said:
andyman_2006 said:
As a result i've bought other watches Omega, Breitling, Glycine, Christopher ward, Graham, so who loses not me, Rolex lose a customer.
There will inevitably be a crisis meeting in Geneva about it.But in all seriousness, they don't lose. You do. You don't get the watch you clearly want and instead buy a series of substitutes that aren't what you want and which won't hold value so well.
Yes, it's careful and clever market manipulation. But when all is said and done,. it can serve the customer as much as it serves Rolex.
If a Batman or Hulk happened to be offered to me by an AD, or was in the window of an AD as i passed, i'd buy one as i do like them, but i wont chase crazily after one though, or wait 4 years or whatever the list time is, nor would i leave my papers, and i'm a long way from desperate enough to buy a 2 year old one for £9K!! or whatever watchfinder think stock is worth this month.
I care less about overall resale value of my watches, It's clear that these Rolex are holding value as a result of these Rolex games, but I dont agree they are actually worth over their list prices. My life is hardly incomplete without a Batman/Hulk. I just dont like or agree with the games they are playing and as such wont play a part of it in they way they'd like me to, it also now seems other potential buyers are starting to question their selling practices which cant be a good thing and customers will no doubt decide whether to vote with their feet or not.
As mention here’s https://www.pistonheads.com/gassing/topic.asp?h=0&...
.....the business arithmetic suggests Rolex should restrict SS supply and push discounted PM models.
Sell 1 Daytona Pt or 6 Daytona SS’s for the same profit and lower overhead.
Used to think the Dealers were personally buying and selling to grey to keep supply short in ADs. However, all the forum data suggests Rolex squeezing the market and my calcs show one of many reasons why they are doing this.
.....the business arithmetic suggests Rolex should restrict SS supply and push discounted PM models.
Sell 1 Daytona Pt or 6 Daytona SS’s for the same profit and lower overhead.
Used to think the Dealers were personally buying and selling to grey to keep supply short in ADs. However, all the forum data suggests Rolex squeezing the market and my calcs show one of many reasons why they are doing this.
Phenomenal. Rolex and their dealers have actually managed to convince adults that it’s OK to place conditions on them buying watches from them.
People want a SS sports Rolex so much they’re actually willing to go along with this crazy nonsense. Then they make you think you’re actually lucky to be getting one, people actually think this is all normal.
Seriously. This is one of the worst examples of consumerism gone wrong I can imagine and it’s caused entirely by people’s greed and falling for brand and advertising brainwashing nonsense.
This is really messed up. By going along with this you’re all making it worse. What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
People want a SS sports Rolex so much they’re actually willing to go along with this crazy nonsense. Then they make you think you’re actually lucky to be getting one, people actually think this is all normal.
Seriously. This is one of the worst examples of consumerism gone wrong I can imagine and it’s caused entirely by people’s greed and falling for brand and advertising brainwashing nonsense.
This is really messed up. By going along with this you’re all making it worse. What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
El stovey said:
Phenomenal. Rolex and their dealers have actually managed to convince adults that it’s OK to place conditions on them buying watches from them.
People want a SS sports Rolex so much they’re actually willing to go along with this crazy nonsense. Then they make you think you’re actually lucky to be getting one, people actually think this is all normal.
Seriously. This is one of the worst examples of consumerism gone wrong I can imagine and it’s caused entirely by people’s greed and falling for brand and advertising brainwashing nonsense.
This is really messed up. By going along with this you’re all making it worse. What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
Well at Least i'm not the only one, who feels this is a crazy situation.....People want a SS sports Rolex so much they’re actually willing to go along with this crazy nonsense. Then they make you think you’re actually lucky to be getting one, people actually think this is all normal.
Seriously. This is one of the worst examples of consumerism gone wrong I can imagine and it’s caused entirely by people’s greed and falling for brand and advertising brainwashing nonsense.
This is really messed up. By going along with this you’re all making it worse. What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
El stovey said:
Phenomenal. Rolex and their dealers have actually managed to convince adults that it’s OK to place conditions on them buying watches from them.
People want a SS sports Rolex so much they’re actually willing to go along with this crazy nonsense. Then they make you think you’re actually lucky to be getting one, people actually think this is all normal.
Seriously. This is one of the worst examples of consumerism gone wrong I can imagine and it’s caused entirely by people’s greed and falling for brand and advertising brainwashing nonsense.
This is really messed up. By going along with this you’re all making it worse. What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
Agree. All just to wear the same watch as just about every other middle aged man, pathetic. People want a SS sports Rolex so much they’re actually willing to go along with this crazy nonsense. Then they make you think you’re actually lucky to be getting one, people actually think this is all normal.
Seriously. This is one of the worst examples of consumerism gone wrong I can imagine and it’s caused entirely by people’s greed and falling for brand and advertising brainwashing nonsense.
This is really messed up. By going along with this you’re all making it worse. What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
andyman_2006 said:
Well at Least i'm not the only one, who feels this is a crazy situation.....
It’s completely crazy and It’s caused entirely by buyers going along with it. Once Rolex start their selection procedure, people will really know that they’ve made it then. Imagine that, getting a promotion at work and then getting the letter from Geneva and being approved by Rolex, being good enough to apply for permission to buy one.
El stovey said:
What next? Some sort of rolex test, to see if you’re worthy enough to buy these watches? Maybe an interview by the AD where you show your bank balance and answer questions to see if you’re a good brand ambassador?
Already happening.....Seen posts elsewhere reporting of exactly this happening in some cases.
A nice sequence of interest rate rises over the next couple of years would soon put a stop to this luxury watch/classic car/anything collectible investment nonsence and we could all go back to buying a nice watch, old car or whatever to enjoy for the right reasons.....
El stovey said:
It’s completely crazy and It’s caused entirely by buyers going along with it.
Once Rolex start their selection procedure, people will really know that they’ve made it then. Imagine that, getting a promotion at work and then getting the letter from Geneva and being approved by Rolex, being good enough to apply for permission to buy one.
Don't laugh, Rolex UK are vetting lists already.Once Rolex start their selection procedure, people will really know that they’ve made it then. Imagine that, getting a promotion at work and then getting the letter from Geneva and being approved by Rolex, being good enough to apply for permission to buy one.
Guycord said:
On a positive note, the best Rolex professional SS imho can still be acquired from an AD, retain papers (and stickers), wears much better than a Sub, GMT or DSSD and if your a good customer, a modest discount.
Ladies and gents...I present
I concur, nicest by far in the range.Ladies and gents...I present
Guycord said:
On a positive note, the best Rolex professional SS imho can still be acquired from an AD, retain papers (and stickers), wears much better than a Sub, GMT or DSSD and if your a good customer, a modest discount.
Ladies and gents...I present
I agree but it is also £3000 more expensive than a no date sub. Ladies and gents...I present
sandman77 said:
I agree but it is also £3000 more expensive than a no date sub.
Sure, but you can still just about buy the from an AD. Further, New Sub dates on the grey are marching towards 7.5k. The previous Owner already taken the VAT hit.So, a similar watch, personal opinion only, but a more vibrant and better finished watch, so far free from snotty ADs lecturing you on breaching contract (amending contract) and telling you how lucky you are you should be ashamed.
All this nonsense has put me off the Sub / SDs models as well. They used to be a realistic 'grail' watch for me, but now I find myself increasing put off them as a model. Note above about the demographics of the 'new' wearer as well, I'm seeing more and more people craving them than ever before so it's clearly working. I also note a large uptick in people buying the cheapest entry level Rolex's purely to get entry into the brand.
They are nice watches but life is just too short for this nonsense... same for a Porsche RS!! Maybe it’s just me but I don’t long for these things enough to be ripped of like that. No way! It’s a watch... the other it’s a car! There are other options... no biggie.
I don’t feel less by not owing one doesn’t bother me. If one day I see one in a shop and I can buy it I will if not I won’t simple. No need to get crazy waiting 2-3 years for... wait, it’s a watch!!!
I don’t feel less by not owing one doesn’t bother me. If one day I see one in a shop and I can buy it I will if not I won’t simple. No need to get crazy waiting 2-3 years for... wait, it’s a watch!!!
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