Has the Rolex bubble finally burst? Perhaps it has
Discussion
Tony1963 said:
And they’re not making as much as Rolex do?
Are any of us successful marketing experts for blue chip companies?
I know who I’d trust planning the future of my company and its advertising, and I doubt it’d be a bloke off a dysfunctional car forum! Or me.
No one knows how much they make, as they’re registered in CH as a charity. One of the weird things about the company. Are any of us successful marketing experts for blue chip companies?
I know who I’d trust planning the future of my company and its advertising, and I doubt it’d be a bloke off a dysfunctional car forum! Or me.
romeodelta said:
No, it’s a marketing strategy.
They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked
I doubt that’s true at all.They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked
The rest I agree with. No manufacturer can turn the taps off overnight, that’s not how manufacturing works.
Rolex have always made considerably less professional models than anything else, their procurements dept will be entrenched in that buying power.
They haven’t limited anything, they simply can’t, nor want to meet demand.
They’re in the enviable position of carrying on regardless and becoming more in demand.
The lessons from Burberry is quite a novel one if not exactly true and is indeed a warning to most luxury brands.
romeodelta said:
No, it’s a marketing strategy.
They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked.
Rolex certify their products. The COSC certification is independent of the manufacturers. Rolex certify c.800,000 watches per year.They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked.
LaurasOtherHalf said:
romeodelta said:
No, it’s a marketing strategy.
They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked
I doubt that’s true at all.They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked
The rest I agree with. No manufacturer can turn the taps off overnight, that’s not how manufacturing works.
Rolex have always made considerably less professional models than anything else, their procurements dept will be entrenched in that buying power.
They haven’t limited anything, they simply can’t, nor want to meet demand.
They’re in the enviable position of carrying on regardless and becoming more in demand.
The lessons from Burberry is quite a novel one if not exactly true and is indeed a warning to most luxury brands.
Voldemort said:
Rolex certify their products. The COSC certification is independent of the manufacturers. Rolex certify c.800,000 watches per year.
Understood, but this thread is testament to the fact that the brand appears or portrays exclusivity, despite high turnover and sales.That’s exactly the aim of a luxury brand.
Brads67 said:
Rolex are w
kers and can piss right off.
Total joke. The mass produce watches and won't sell you one to make them appear exclusive.. They are treating customers like plebs.
You can't get one, you don't want one. Not a problem. Many more want them because they can't get them. They may be plebs, but lets face it it is a bit silly to spend all them thousands just to tell the time! kers and can piss right off.Total joke. The mass produce watches and won't sell you one to make them appear exclusive.. They are treating customers like plebs.
romeodelta said:
R Mutt said:
Is their production genuinely more limited compared to demand than say Hermes, who we all know have the same strategy i.e. buy a few scarves to be allowed a bag?
No, it’s a marketing strategy.They could easily stop making blinged up DJs overnight and make more SS sports, but they don’t want to.
They could see the brand being diluted, a lot like what happened to Burberry and LV when they became ubiquitous.
So they limited supply to make the brand exclusive again and you have to hand it to them, it has worked.
I hear the Sky Dweller is in short supply because of the limited number of watchmakers at Rolex who can build them. No idea if this is true, but I've heard it said several times.
IMHO Rolex making more watches that retail at a minimum of what, £6000? will not dilute the brand unless they offer a load of cheap finance. This just doesn’t fit with affordability in the UK at least for what is a luxury item unlike a car - cheap finance in the latter makes more expensive cars than necessary affordable for the masses (or provides options with how to use their money for others - I’m not judging here)
I was in a AUTHORISED dealer yesterday, I don’t want to name them but I have had quite a good history with them, Rolex and other brands, this time I was asking about a Pepsi GMT and I don’t think it went very well, they basically said that I’d had my “quota” which may be fair enough BUT what amazed me was that they had a seperate cabinet with pre owned Rolexes at GREY prices!
I’m sure these watches were bought in from private individuals or other traders but it seemed perverse that THEY were perpetuating / complicit in the “problem”
I’m sure these watches were bought in from private individuals or other traders but it seemed perverse that THEY were perpetuating / complicit in the “problem”
NDA said:
I suspect part of the reason some steel models are limited are the same reasons quoted by Patek a while back - they are protecting their precious metal sales.
I hear the Sky Dweller is in short supply because of the limited number of watchmakers at Rolex who can build them. No idea if this is true, but I've heard it said several times.
Yeah they'll happily sell you the white gold GMTs for 30 grand but I'm not sure people would buy 4 SS models if they could get those instead.I hear the Sky Dweller is in short supply because of the limited number of watchmakers at Rolex who can build them. No idea if this is true, but I've heard it said several times.
R Mutt said:
NDA said:
I suspect part of the reason some steel models are limited are the same reasons quoted by Patek a while back - they are protecting their precious metal sales.
I hear the Sky Dweller is in short supply because of the limited number of watchmakers at Rolex who can build them. No idea if this is true, but I've heard it said several times.
Yeah they'll happily sell you the white gold GMTs for 30 grand but I'm not sure people would buy 4 SS models if they could get those instead.I hear the Sky Dweller is in short supply because of the limited number of watchmakers at Rolex who can build them. No idea if this is true, but I've heard it said several times.
Source: https://www.hodinkee.com/articles/thierry-stern-pa...
GT03ROB said:
You can't get one, you don't want one. Not a problem. Many more want them because they can't get them. They may be plebs, but lets face it it is a bit silly to spend all them thousands just to tell the time!
No, I did want one, I actually offered a choice of three that I would be happy with. I have been fobbed off to the point where I will spend my money elsewhere.As for the silly bit ! Really ? I suppose you drive a C1 ? or perhaps ride a cheap bike ?
GT03ROB said:
You can't get one, you don't want one. Not a problem. Many more want them because they can't get them. They may be plebs, but lets face it it is a bit silly to spend all them thousands just to tell the time!
Rob has ASDA SAVER food in all his cupboards and wipes his arse with TESCO VALUE toilet paper. But silly to spend money on food and paper when you throw both down the lavvy.
TomJackUK said:
Just been past my local AD. In the window: Daytona steel/gold, Submariner black/gold, Yachtmaster 2, 2 x Yacht Master 37’s (eve rose and steel/plat). Lots of DJ including a beautiful day date.
First time I’ve seen a Rolex AD with anything interesting for a long time.
I’d have been tempted to load the credit cards!First time I’ve seen a Rolex AD with anything interesting for a long time.
Gassing Station | Watches | Top of Page | What's New | My Stuff