Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

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Discussion

MrJuice

3,456 posts

158 months

Saturday 2nd July 2022
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si800 said:
You can get a full set 15202st for around 30-40% less than they are suggesting as a current price…..

Article would be more helpful if they outlined what data point they are using (I.e dial colour, condition etc)
Yep. It's not accurate

When did A collected Man's asking prices become a reference point?

Wilmslowboy

4,227 posts

208 months

Saturday 2nd July 2022
quotequote all
si800 said:
You can get a full set 15202st for around 30-40% less than they are suggesting as a current price…..

Article would be more helpful if they outlined what data point they are using (I.e dial colour, condition etc)
Yep, actual values seem high, but the shape of the 'graph' is supported by the subdial index.

https://beta.subdial.co/market



Wheelspinning

1,280 posts

32 months

Saturday 2nd July 2022
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MarkJS said:
kingkongsfinger said:
gbrown2014 said:
981SPYGANG said:
This will give you a good idea what it’s worth……..

https://www.watchcollecting.com/for-sale/2022-role...
They have had some ambitious reserves recently, lots unsold even over list which muddies the water when it comes to understanding where the market is . Sellers need a reality check.
Or have a look at the sold watches with the final price here https://www.watchcollecting.com/?refinementList%5B...
But, don’t forget to figure in the £600 buyers fee required (minimum) on any sold prices within your calculations - which is still a significant chunk/percentage even on a £12k watch.
Plus your escrow fee and secure postage fee.

Cost my buyer around another £450 on top of the buyers fee.

As I said before, they are cheaper on there as no finance, no credit cards, and no liability from the auction house if it goes wrong.

Tresco

518 posts

159 months

Saturday 2nd July 2022
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I see a few sellers on there will only accept bank transfer which presumably means they won’t entertain escrow.

I’ve bid on a couple of high value watches and assumed, perhaps naively, that if successful I could jump in the car to the sellers office/home, see the watch is as described and then do the bank transfer there and then.

I can see that a private seller might not be comfortable with having a stranger in their house but should be normal for a trade seller no?


Wheelspinning

1,280 posts

32 months

Saturday 2nd July 2022
quotequote all
Tresco said:
I see a few sellers on there will only accept bank transfer which presumably means they won’t entertain escrow.

I’ve bid on a couple of high value watches and assumed, perhaps naively, that if successful I could jump in the car to the sellers office/home, see the watch is as described and then do the bank transfer there and then.

I can see that a private seller might not be comfortable with having a stranger in their house but should be normal for a trade seller no?
I wanted a bank transfer but the buyer was very reluctant, which I fully understand.

The escrow transaction was fine. Buyer puts it in and cannot withdraw, and as soon as he received the watch and was happy, the funds were transferred immediately.

Under no circumstances was I offering collection from my home.

It suited me as a seller, but I wouldn't consider WC as a buyer.



simong800

2,480 posts

109 months

Sunday 3rd July 2022
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Someone has got themselves an absolute bargain here;




gregs656

10,959 posts

183 months

Sunday 3rd July 2022
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I was surprised by that one too.

The Moose

22,923 posts

211 months

Sunday 3rd July 2022
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Looks like a great buy for someone!

Mariosbt

2,452 posts

68 months

Sunday 3rd July 2022
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scratchchin it must just be me, why does this paying way over the f#@k!ng odds thing even exist! Is this thread just full of impatient tw&ts that earn too much. … with the ‘I want one now’ attitude.

Anyone that takes offence.. I apologise, I have had a REALLY st day at golf! getmecoat

Jamescrs

4,571 posts

67 months

Monday 4th July 2022
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Mariosbt said:
scratchchin it must just be me, why does this paying way over the f#@k!ng odds thing even exist! Is this thread just full of impatient tw&ts that earn too much. … with the ‘I want one now’ attitude.

Anyone that takes offence.. I apologise, I have had a REALLY st day at golf! getmecoat
It's people across the whole world with that view which create the grey market for many things be it watches, cars, trainers etc.

With the way the economy is going though it will likely change soon

troc

3,800 posts

177 months

Monday 4th July 2022
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It’s a combination of demand being vastly higher than supply, fuelled by influencers waving their bling about and the age-old (mis)conception that you have to have a Rolex to prove you’ve made it in the world.

Essentially Rolex caused this by their massive global advertising over the last couple of decades.

People have become conditioned to believe that a Rolex is a necessary part of their lifestyle, together with a BMW or Audi on PCP and a house they can’t afford.

Maybe I’m just an old curmudgeon, or an overpaid elitist or whatever but when I last went watch shopping, it was obvious to me that I could get vastly more interesting watches for the same cost as a pre-owned Rolex.

I don’t own a Rolex, not because I couldn’t afford one but entirely because I don’t think they are worth the over-inflated costs.

Buster73

5,088 posts

155 months

Monday 4th July 2022
quotequote all
troc said:
It’s a combination of demand being vastly higher than supply, fuelled by influencers waving their bling about and the age-old (mis)conception that you have to have a Rolex to prove you’ve made it in the world.

Essentially Rolex caused this by their massive global advertising over the last couple of decades.

People have become conditioned to believe that a Rolex is a necessary part of their lifestyle, together with a BMW or Audi on PCP and a house they can’t afford.

Maybe I’m just an old curmudgeon, or an overpaid elitist or whatever but when I last went watch shopping, it was obvious to me that I could get vastly more interesting watches for the same cost as a pre-owned Rolex.

I don’t own a Rolex, not because I couldn’t afford one but entirely because I don’t think they are worth the over-inflated costs.
Rolex marketing working perfectly then.

981SPYGANG

419 posts

52 months

Monday 4th July 2022
quotequote all
Mariosbt said:
scratchchin it must just be me, why does this paying way over the f#@k!ng odds thing even exist! Is this thread just full of impatient tw&ts that earn too much. … with the ‘I want one now’ attitude.

Anyone that takes offence.. I apologise, I have had a REALLY st day at golf! getmecoat
Really not sure why it bothers you so much.

Like most desirable luxury goods demand exceeds supply, it really is that simple.

Human nature being what it is the desire for something that’s unobtainable is far greater than something that is freely available.
Throw in the fact that if bought at RRP from an AD it’s kinda difficult to lose too much on a Rolex/it’s a reasonable investment (unlike most other brands) and Robert is your Dad’s brother.



simong800

2,480 posts

109 months

Monday 4th July 2022
quotequote all
Mariosbt said:
scratchchin it must just be me, why does this paying way over the f#@k!ng odds thing even exist! Is this thread just full of impatient tw&ts that earn too much. … with the ‘I want one now’ attitude.

Anyone that takes offence.. I apologise, I have had a REALLY st day at golf! getmecoat
Let's say person X is pretty well off, they have £1mn in the bank.

They decide they want a Rolex Daytona for whatever reason (always wanted one, or want to dick wave, whatever - everyone has their own motivations).

They go along to their Rolex AD and are sneered at by a 22 year old on £25k a year who tells them the only way they can get one is to buy £100k worth of stuff they don't want and even then they might or might not ever get one, with no idea of any form of timescale.

So they go along to a grey dealer and just pay £15k over list and voila they have the watch they want.

Saves them messing about with sales assistants, saves them time (after all time is money), saves them spending £100k on stuff they definitely don't want. And they get the watch they want, and paying overs has no material impact on their life.

I'd struggle to see why a person in that situation would do it any other way TBH.

I finally got back in touch with my Rolex AD lately and he told me of a guy who spent £250k on stuff at Goldsmiths that he didn't want, just to get a Meteorite Dial GMT Master. Included spending £40k on a Hublot, which knowing Hublot was probably worth £20k if he wanted to sell it. It completely blows my mind that person WOULDN'T just pay overs and get what he wanted for WAY less outlay than going the official route.....

I get that it may not be what you would do in your present situation etc, but everyone is different.

NDA

21,775 posts

227 months

Monday 4th July 2022
quotequote all
si800 said:
They go along to their Rolex AD and are sneered at by a 22 year old on £25k a year who tells them the only way they can get one is to buy £100k worth of stuff they don't want and even then they might or might not ever get one, with no idea of any form of timescale.

So they go along to a grey dealer and just pay £15k over list and voila they have the watch they want.

Saves them messing about with sales assistants, saves them time (after all time is money), saves them spending £100k on stuff they definitely don't want. And they get the watch they want, and paying overs has no material impact on their life.
I do exactly this and pay roughly 10 to 30% more than retail for watches I want. Always in an 'as new/never worn' condition. I have only one dealer that I use, I trust him and he trusts me. It works very well.

I buy to wear. Not as investment. Ever.

DoubleSix

11,752 posts

178 months

Monday 4th July 2022
quotequote all
Same, quite happy to pay 5-10% overs if it avoids any sort of AD interaction.

Nauseating places ime.

Buster73

5,088 posts

155 months

Monday 4th July 2022
quotequote all
troc said:
It’s a combination of demand being vastly higher than supply, fuelled by influencers waving their bling about and the age-old (mis)conception that you have to have a Rolex to prove you’ve made it in the world.

Essentially Rolex caused this by their massive global advertising over the last couple of decades.

People have become conditioned to believe that a Rolex is a necessary part of their lifestyle, together with a BMW or Audi on PCP and a house they can’t afford.

Maybe I’m just an old curmudgeon, or an overpaid elitist or whatever but when I last went watch shopping, it was obvious to me that I could get vastly more interesting watches for the same cost as a pre-owned Rolex.

I don’t own a Rolex, not because I couldn’t afford one but entirely because I don’t think they are worth the over-inflated costs.
Rolex marketing working perfectly then.

Mariosbt

2,452 posts

68 months

Monday 4th July 2022
quotequote all
DoubleSix said:
Same, quite happy to pay 5-10% overs if it avoids any sort of AD interaction.

Nauseating places ime.
5-10%seems a bit ambitious unless you are going for an older worn model. Unworn new in box is totally different. frown

danhard

39 posts

109 months

Monday 4th July 2022
quotequote all
Steel Daytona 2022 model rrp £11.6 k compared to the cheapest advertising on crono24 uk £33500 . 190% increase maybe your better off playing the A/D games & buying other things to get the watches you want at least you got something for your money….

DoubleSix

11,752 posts

178 months

Monday 4th July 2022
quotequote all
Mariosbt said:
DoubleSix said:
Same, quite happy to pay 5-10% overs if it avoids any sort of AD interaction.

Nauseating places ime.
5-10%seems a bit ambitious unless you are going for an older worn model. Unworn new in box is totally different. frown
Entirely depends what ref you are after. There’s relative value to be had in the models that the herd aren’t clamouring over.

My last purchase was an unworn 2021 RG YM40 126655 ( I only buy unworn, box, papers etc)

I paid 5% over list on the grey, although I accept the market has kept ticking up since then. One might also sensibly observe that PM refs never really sold at RRP anyway, so are equally inflated in that sense. But for me, psychologically, it’s gotta be close to RRP or im oot…




Edited by DoubleSix on Monday 4th July 15:10