OMEGA, TAG, IWC - tacky endorsements / product placement
Discussion
...I personally wouldn't buy watches from these manufacturers as I object to the 'celebrity' endorsements on countless posters/in magazines or blatant product placement.
Obviously it must work, or the companies wouldn't be wasting their money in this manner, but it's a bit tacky IMHO. IWC used to be the king of product placement in Hollywood films, but in 'Next', Nicholas Cage two or three times checks out his Tag. Omega has recently had the 'Bond' connection - and has milked that for all its worth.
And before anyone mentions the Rolexes in the early Bond films - I should point out that Rolex (the company) never supplied any of the watches. Ian Fleming's books referred to James Bond having a 'Rolex Oyster Perpetual' and so during filming 'Dr No', the Director lent Sean Connery his Submariner.
Obviously it must work, or the companies wouldn't be wasting their money in this manner, but it's a bit tacky IMHO. IWC used to be the king of product placement in Hollywood films, but in 'Next', Nicholas Cage two or three times checks out his Tag. Omega has recently had the 'Bond' connection - and has milked that for all its worth.
And before anyone mentions the Rolexes in the early Bond films - I should point out that Rolex (the company) never supplied any of the watches. Ian Fleming's books referred to James Bond having a 'Rolex Oyster Perpetual' and so during filming 'Dr No', the Director lent Sean Connery his Submariner.
grumbledoak said:
That is a rather negative way to look at it - all manufacturers advertise.
...yes, true - but there's subtle and in-yer-face tacky. I think I have the biggest problem with celebrity endorsements as they are so pathetic or just disingenuous - as if the majority of celebrities actually use the products they advertise!
...yeah - but all those ads are CLASS! None with close-ups of inane looking smiley faced celebrities!
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
Edited by 16610LV on Thursday 10th May 04:38
stovey said:
16610LV said:
...yeah - but all those ads are CLASS! None with close-ups of inane looking smiley faced celebrities!
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
That was Dr No. Rolex were also in Goldfinger on Connery and Live and let Die on Moore.
You won't buy a watch from a manufacturer that uses celebrity endorsements . . . . . . . .except Rolex because their celebrity edorsements are "Class"
Edited by stovey on Thursday 10th May 07:37
...you TAG/Omega boys simply won't accept the tackiness of the marketing campaigns/product placement over the last 10 years or so!
Those Rolex scans were relatively discrete magazine ads - most from the 70's and 80's.
Mattmeister said:
16610LV said:
stovey said:
16610LV said:
...yeah - but all those ads are CLASS! None with close-ups of inane looking smiley faced celebrities!
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
That was Dr No. Rolex were also in Goldfinger on Connery and Live and let Die on Moore.
You won't buy a watch from a manufacturer that uses celebrity endorsements . . . . . . . .except Rolex because their celebrity edorsements are "Class"
Edited by stovey on Thursday 10th May 07:37
...you TAG/Omega boys simply won't accept the tackiness of the marketing campaigns/product placement over the last 10 years or so!
Those Rolex scans were relatively discrete magazine ads - most from the 70's and 80's.
can anyone tell me where I can find a smiley for 'fighting a losing battle' ?
...I'm not bovvered about the smiley, as I ain't doing the losin here!
stovey said:
16610LV said:
Mattmeister said:
16610LV said:
stovey said:
16610LV said:
...yeah - but all those ads are CLASS! None with close-ups of inane looking smiley faced celebrities!
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
And Rolex did not supply the Submariner for 'Goldfinger'. It was the Director's personal watch. As I have mentioned in other posts - Ian Fleming is to blame for the Rolex connection, not Rolex.
That was Dr No. Rolex were also in Goldfinger on Connery and Live and let Die on Moore.
You won't buy a watch from a manufacturer that uses celebrity endorsements . . . . . . . .except Rolex because their celebrity edorsements are "Class"
Edited by stovey on Thursday 10th May 07:37
...you TAG/Omega boys simply won't accept the tackiness of the marketing campaigns/product placement over the last 10 years or so!
Those Rolex scans were relatively discrete magazine ads - most from the 70's and 80's.
can anyone tell me where I can find a smiley for 'fighting a losing battle' ?
...I'm not bovvered about the smiley, as I ain't doing the losin here!
Lost not losing. I think we've all seen that most manufactures are not beyond using celebrities to sell watches.
What I want to know is what 16601LV is going to do with his Rolex as he clearly stated that he wouldn't wear a brand involved in celebrity advertising?
Edited by stovey on Thursday 10th May 10:10
...sorry - don't know who that 16601LV fella is, but I'm keeping my Rolex! What I MEANT was 'tacky endorsements in the last 10 years, using HUGE posters of grinning, no-integrity celebrities, or very crass product placement wherever and whenever they can...'.
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