Celeb chefs putting their name/face on deeply average food?
Discussion
Am I the only one that is baffed with all this 'celebrity chef endorsed' guff, especially given that the product is inevitably not very good at all.
I think the straw that broke my back was the Greg Wallace potato wedges. You must have seen them in the supermarket, an unsuspecting pack of seasoned potato wedges with the harrowing image of Greg Wallace, who could quite easily pass for Heston Bloominghells fat little brother, staring at you with a cheesy grin in his glasses that don't suit his fat face.
I would have walked on past, but they were 50p, and I didn't think I could go wrong....
But I did. They were crap potatoes with a nasty mass produced flavourless sauce on them. Infact they even tasted a bit stale. Even lashings of dipping sauce failed to turn them around. Deeply disappointing.
So, why has this guy, a celebrity, a reknowned food critic, and a judge of cooking at the very highest level, sold himself to a crappy bag of 50p mass produced potato wedges that aren't even any good anyway?
And he is not the only one....
Put aside his crap vastly overpriced BBQs, Ginger Beardy does a range of organic soups. I was given one at work. Organic chicken and spring veg. Sound nice. It was vile.
Same goes for Ainsley 'I'm a kitchen cleaner' Harriott. Deeply average cuppa soup.
And Aldo Zilli seems to have sold his soul to Thomas Cook, and after a barely readworthy article in the on flight magazines shamelessly plugs his £1.80 a pop cuppa soups.
What next, a Marco Pierre White endorsed pot noodle? Or how about a Raymond Blanc ketchup.
Put aside food that at least slightly resembles proper food and ingredients, like Lloyd Grossman sauces, which incidentally are selling that well at their vastly overinflated prices that you can buy them half price in Asda at the moment, these people are endorsing cheap, nasty convenience food.
Why? Are these people really that greedy for cash that they are willing to devalue their reputation as discerning foodies and top chefs by endorsing what is basically crap?
If so, I'm off to buy some James Martin knives to cut my wrists with. Hopefully they will be sharp enough and the blade won't fall off the handle mid flow...
I think the straw that broke my back was the Greg Wallace potato wedges. You must have seen them in the supermarket, an unsuspecting pack of seasoned potato wedges with the harrowing image of Greg Wallace, who could quite easily pass for Heston Bloominghells fat little brother, staring at you with a cheesy grin in his glasses that don't suit his fat face.
I would have walked on past, but they were 50p, and I didn't think I could go wrong....
But I did. They were crap potatoes with a nasty mass produced flavourless sauce on them. Infact they even tasted a bit stale. Even lashings of dipping sauce failed to turn them around. Deeply disappointing.
So, why has this guy, a celebrity, a reknowned food critic, and a judge of cooking at the very highest level, sold himself to a crappy bag of 50p mass produced potato wedges that aren't even any good anyway?
And he is not the only one....
Put aside his crap vastly overpriced BBQs, Ginger Beardy does a range of organic soups. I was given one at work. Organic chicken and spring veg. Sound nice. It was vile.
Same goes for Ainsley 'I'm a kitchen cleaner' Harriott. Deeply average cuppa soup.
And Aldo Zilli seems to have sold his soul to Thomas Cook, and after a barely readworthy article in the on flight magazines shamelessly plugs his £1.80 a pop cuppa soups.
What next, a Marco Pierre White endorsed pot noodle? Or how about a Raymond Blanc ketchup.
Put aside food that at least slightly resembles proper food and ingredients, like Lloyd Grossman sauces, which incidentally are selling that well at their vastly overinflated prices that you can buy them half price in Asda at the moment, these people are endorsing cheap, nasty convenience food.
Why? Are these people really that greedy for cash that they are willing to devalue their reputation as discerning foodies and top chefs by endorsing what is basically crap?
If so, I'm off to buy some James Martin knives to cut my wrists with. Hopefully they will be sharp enough and the blade won't fall off the handle mid flow...
Edited by bazking69 on Friday 7th August 14:31
And there was me thinking that a reputation earnt through years of graft, attention to detail and food perfection and sometimes culinary genius would be valued....
I can understand knives and the like, or at least putting you name to something decent, foodstuff or not, but cuppasoups and 50p potato wedges...
I can understand knives and the like, or at least putting you name to something decent, foodstuff or not, but cuppasoups and 50p potato wedges...
Edited by bazking69 on Friday 7th August 14:47
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