Is Marmite "doing a Ratner"?
Discussion
Their current radio ad campaign defies belief.
Even the labels now mark it as "horrid". And on one ad on the radio, the kid says he hates the stuff and actually makes the sound of wretching as he eats it. The argument is that although it tastes horrible, you should buy it anyway because theyre giving away audio books. Im sure the ipod generation are ecstatic at that prospect....
Surely their "You either love it or hate it" tag line was better. Am I missing something?
Good chance for Kraft to capitalise with this:
Which as we all know, is much better anyway.
Even the labels now mark it as "horrid". And on one ad on the radio, the kid says he hates the stuff and actually makes the sound of wretching as he eats it. The argument is that although it tastes horrible, you should buy it anyway because theyre giving away audio books. Im sure the ipod generation are ecstatic at that prospect....
Surely their "You either love it or hate it" tag line was better. Am I missing something?
Good chance for Kraft to capitalise with this:
Which as we all know, is much better anyway.
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