Brewdog shares
Discussion
DonkeyApple said:
It's like his staff have actually believed the veneer of marketing s
te.
Very much this. I know someone who works at DB, middle level role and the level of hype they display would make a MLM company wet.te. Half the time you’d think he’s JWs lover going by how he speaks, or at least they have a shared bank account
Very much a case of people taking on the world with nothing but their personality-beard and their hipster brewery run out of a shed (ignoring the fact its now a pretty big business that can’t bend the rules like it did).
ETA: and I don't particularly like the beer
Jambo85 said:
Are you saying we are all fannies up here DA?
I'm suggesting that down here you're more likely to find willing participants of the scam as opposed to people who don't realise there's a scam taking place. 
. It's possibly also fair to posit that when it comes to beer a Scotsman's skill set lies on the buy side rather than the sell side?
Joking aside, a lot of the staff complaints from ex Bulldog participants does seem to build around a misinterpretation as to what their job was, almost a naivety where they've thought it was somehow different from a normal s
tty job because of buzzwords and bks. Not something you'd immediately expect from Aberdonians who you'd think would have retained their natural ability to see straight through that sort of guff. DonkeyApple said:
Jambo85 said:
Are you saying we are all fannies up here DA?
I'm suggesting that down here you're more likely to find willing participants of the scam as opposed to people who don't realise there's a scam taking place. . It's possibly also fair to posit that when it comes to beer a Scotsman's skill set lies on the buy side rather than the sell side?
Joking aside, a lot of the staff complaints from ex Bulldog participants does seem to build around a misinterpretation as to what their job was, almost a naivety where they've thought it was somehow different from a normal s
tty job because of buzzwords and bks. Not something you'd immediately expect from Aberdonians who you'd think would have retained their natural ability to see straight through that sort of guff. DonkeyApple said:
Joking aside, a lot of the staff complaints from ex Bulldog participants does seem to build around a misinterpretation as to what their job was, almost a naivety where they've thought it was somehow different from a normal stty job because of buzzwords and bks. Not something you'd immediately expect from Aberdonians who you'd think would have retained their natural ability to see straight through that sort of guff.
A lot of the complaints are from people that think the moral standards, conduct and inclusivity within the craft beer industry and way above what normal jobs are. There's going to be genuine issues that aren't acceptable, but most of the complaints I've heard are things that happen in every workplace. tty job because of buzzwords and bks. Not something you'd immediately expect from Aberdonians who you'd think would have retained their natural ability to see straight through that sort of guff. Things that are said and done here routinely on PH would cause massive offence.
p1doc said:
advert on tv last night says hr long special disclosure on bbc monday 7pm uh oh!
It's on the BBC Scotland channel. The rest of the UK will need to use the iplayer. I hope the content of the programme is better and bigger than the story they've dropped to gain attention. I've a feeling it's going to be a rehash of every old story that's already been covered to death.
I'm sure given the hate for the BBC on PH everyone is going to take what they say with a pinch of salt.
Not declaring a couple of widely used ingredients 5-6 years ago and no action is going to be taken against the company for doing it.
Let's be honest if it wasn't Brewdog nobody would give a s
t. Edited by Driver101 on Thursday 20th January 10:17
This thread is amusing, why people get so upset about brewdog I don't know!
When people say I don't like their beer/product, that makes me laugh also, I've had a marshmallow IPA, a chocolate stout, a larger and loads more the variety is great the products offer great value for money! I am not fan boy but for a big commercial brewery they offer decent products.
If you want to support a quality, caring brewery then buy from https://www.timeandtidebrewing.co.uk/ small company making some nice stuff
When people say I don't like their beer/product, that makes me laugh also, I've had a marshmallow IPA, a chocolate stout, a larger and loads more the variety is great the products offer great value for money! I am not fan boy but for a big commercial brewery they offer decent products.
If you want to support a quality, caring brewery then buy from https://www.timeandtidebrewing.co.uk/ small company making some nice stuff
joshcowin said:
This thread is amusing, why people get so upset about brewdog I don't know!
I don't think people get "upset" it's just that the business likes to make a lot of noise. It likes to be in the media. It likes to be seen as "cool" "disruptive" "edgy" which in turn has created a cult of people who really believe the hype. Some of us simply present the other side; the facts and figures behind the marketing veneer. If the company likes to be in the media, if it likes the attention, then understandably it is going to get more attention when things don't go so well, and people like to point out hypocrisy. The media (and a few on here) are just holding them to the standards they like to boast about.
Condi said:
joshcowin said:
This thread is amusing, why people get so upset about brewdog I don't know!
I don't think people get "upset" it's just that the business likes to make a lot of noise. It likes to be in the media. It likes to be seen as "cool" "disruptive" "edgy" which in turn has created a cult of people who really believe the hype. Some of us simply present the other side; the facts and figures behind the marketing veneer. If the company likes to be in the media, if it likes the attention, then understandably it is going to get more attention when things don't go so well, and people like to point out hypocrisy. The media (and a few on here) are just holding them to the standards they like to boast about.
You don't like Brewdog. Why do you spend so much time trying to hold them accountable?
NRS said:
DonkeyApple said:
Jambo85 said:
Are you saying we are all fannies up here DA?
I'm suggesting that down here you're more likely to find willing participants of the scam as opposed to people who don't realise there's a scam taking place. . It's possibly also fair to posit that when it comes to beer a Scotsman's skill set lies on the buy side rather than the sell side?
Joking aside, a lot of the staff complaints from ex Bulldog participants does seem to build around a misinterpretation as to what their job was, almost a naivety where they've thought it was somehow different from a normal s
tty job because of buzzwords and bks. Not something you'd immediately expect from Aberdonians who you'd think would have retained their natural ability to see straight through that sort of guff. Condi said:
I don't think people get "upset" it's just that the business likes to make a lot of noise. It likes to be in the media. It likes to be seen as "cool" "disruptive" "edgy" which in turn has created a cult of people who really believe the hype.
Some of us simply present the other side; the facts and figures behind the marketing veneer. If the company likes to be in the media, if it likes the attention, then understandably it is going to get more attention when things don't go so well, and people like to point out hypocrisy. The media (and a few on here) are just holding them to the standards they like to boast about.
I would imagine the majority of people buy brewdog because it is everywhere, deemed one step above stella, has good packaging and tastes pretty good for the price , not because they have succumbed to their marketing campaigns! Some of us simply present the other side; the facts and figures behind the marketing veneer. If the company likes to be in the media, if it likes the attention, then understandably it is going to get more attention when things don't go so well, and people like to point out hypocrisy. The media (and a few on here) are just holding them to the standards they like to boast about.
So in comparison to say Apple (any massive tech firm really) brewdog are a spec of dust and their treatment of human beings and the planet is impeccable. There are other companies, nearly all clothing manufacturers and many food producers all exploit humans and the planet in worse ways than brewdog, who lets remember are a tiny company in the scheme of things. I just don't get why some are so caught up on them tbh!
Driver101 said:
Give us some examples of what you think they need held accountable for that contrast the noise they make?
You don't like Brewdog. Why do you spend so much time trying to hold them accountable?
See basically this entire thread. You don't like Brewdog. Why do you spend so much time trying to hold them accountable?
As a rule I don't like people who shout about how amazing they are, because, in general, they are not. James Watt fits perfectly into that and many people believe his hype, so a bit of balance is good. You can believe what you want, and have whatever opinion of the business you want, but you may as well be in possession of all the facts.
Take the shares for example, it was only when I and DA read the prospectus that you realise what a poor offering it is if you're investing for commercial gain. You may not be investing for commercial gain, you might invest because it's an ethical business, or you like the beer, or whatever, but IMO Brewdog purposefully bury the full details because most people won't look there, and so simply pointing them out is important.
I invested in my local brewery during lockdown, and so it's not being hypocritical, but I saw it as a gift to them, rather than ever expecting a return.
Condi said:
See basically this entire thread.
IMO Brewdog purposefully bury the full details because most people won't look there, and so simply pointing them out is important.
I invested in my local brewery during lockdown, and so it's not being hypocritical, but I saw it as a gift to them, rather than ever expecting a return.
Firstly nice one on the local brewery thing!IMO Brewdog purposefully bury the full details because most people won't look there, and so simply pointing them out is important.
I invested in my local brewery during lockdown, and so it's not being hypocritical, but I saw it as a gift to them, rather than ever expecting a return.
As for burying the details, you would have a full time job exposing every company that does this!
Condi said:
See basically this entire thread.
As a rule I don't like people who shout about how amazing they are, because, in general, they are not. James Watt fits perfectly into that and many people believe his hype, so a bit of balance is good. You can believe what you want, and have whatever opinion of the business you want, but you may as well be in possession of all the facts.
Take the shares for example, it was only when I and DA read the prospectus that you realise what a poor offering it is if you're investing for commercial gain. You may not be investing for commercial gain, you might invest because it's an ethical business, or you like the beer, or whatever, but IMO Brewdog purposefully bury the full details because most people won't look there, and so simply pointing them out is important.
I invested in my local brewery during lockdown, and so it's not being hypocritical, but I saw it as a gift to them, rather than ever expecting a return.
I've been active the entire thread and the other BD threads you're on on top of that. I'm still left scratching my head why you're so obsessed with something you really don't like and want to make an issue over everything they do. I'd be amazed if you hold any other company accountable for every tedious matter like you do BD. As a rule I don't like people who shout about how amazing they are, because, in general, they are not. James Watt fits perfectly into that and many people believe his hype, so a bit of balance is good. You can believe what you want, and have whatever opinion of the business you want, but you may as well be in possession of all the facts.
Take the shares for example, it was only when I and DA read the prospectus that you realise what a poor offering it is if you're investing for commercial gain. You may not be investing for commercial gain, you might invest because it's an ethical business, or you like the beer, or whatever, but IMO Brewdog purposefully bury the full details because most people won't look there, and so simply pointing them out is important.
I invested in my local brewery during lockdown, and so it's not being hypocritical, but I saw it as a gift to them, rather than ever expecting a return.
The discussion about the shares has been done to death and the same things said over and over. Most people managed to understand their investment. I can't even be bothered to cover old ground for the 100th time.
Shares are no longer for sale.
DonkeyApple said:
Jambo85 said:
Are you saying we are all fannies up here DA?
I'm suggesting that down here you're more likely to find willing participants of the scam as opposed to people who don't realise there's a scam taking place. . It's possibly also fair to posit that when it comes to beer a Scotsman's skill set lies on the buy side rather than the sell side?
Joking aside, a lot of the staff complaints from ex Bulldog participants does seem to build around a misinterpretation as to what their job was, almost a naivety where they've thought it was somehow different from a normal s
tty job because of buzzwords and bks. Not something you'd immediately expect from Aberdonians who you'd think would have retained their natural ability to see straight through that sort of guff. 
I think as NRS says their workforce are not necessarily locals. But you can see that James has obviously bought into the mantra that if you tell everyone how awesome they are and have a "purpose-led" organisation you can get away with not paying them very much for a while. Unfortunately most businesses - particularly successful ones - will regularly have to tell people to get something difficult/boring/whatever done, immediately, and maybe that's difficult to hear on minimum wage when you're told you are awesome and your job is to make people as passionate about craft beer as you are, rather than fill some boxes with beer and get them on a lorry right the f
k now or you're out.Jambo85 said:
I think as NRS says their workforce are not necessarily locals. But you can see that James has obviously bought into the mantra that if you tell everyone how awesome they are and have a "purpose-led" organisation you can get away with not paying them very much for a while. Unfortunately most businesses - particularly successful ones - will regularly have to tell people to get something difficult/boring/whatever done, immediately, and maybe that's difficult to hear on minimum wage when you're told you are awesome and your job is to make people as passionate about craft beer as you are, rather than fill some boxes with beer and get them on a lorry right the f
k now or you're out.I do sometimes wonder why Brewdog has been singled out in the media for its bearded, crypto w
kery style business model. I wonder if it is because it's in Scotland and so gets covered more by local media and picked up by more mainstream media where all the other businesses doing the same get ignored?DonkeyApple said:
I do sometimes wonder why Brewdog has been singled out in the media for its bearded, crypto wkery style business model. I wonder if it is because it's in Scotland and so gets covered more by local media and picked up by more mainstream media where all the other businesses doing the same get ignored?
2 reasons I guess - everyone connects with beer, whereas crypto-wkery style business model. I wonder if it is because it's in Scotland and so gets covered more by local media and picked up by more mainstream media where all the other businesses doing the same get ignored?kery is for crypto-wkers and is relatively niche. And, in a similar way, beer is a physical product in an established market, whereas other such brands are often non physical, and so harder to relate to.
Brewdog have deliberately pushed the "we're different" line to anyone who would listen; turns out they are not that different after all.
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