When YOUR brands go bad.
Discussion
Famous Graham said:
Being a somewhat shallow individual, for me it's all about appearance, or image, I suppose. I would be aware of how people evaluated me if they saw me wearing/using/whatever something that had gone "downhill".
For example, I have a Burberry coat that I bought almost 20 years ago. Plain black wool raincoat thing, no "traditional" Burberry pattern or anything. I have no problem wearing it, and if anyone sees the label, then I just make a joke about it.
However, if I'd been inclined to have something in that pattern prior to it going all chav, then I would have ditched it well before now.
Hmm..not sure that makes much sense, or is very clear.
Yes it is Graham. Thanks. Your Burberry coat example is exactly what I meant - when the Brand went all 'Daniella Westbrook + baby in Burberry' - unexpectedly for them because they hadn't PR engineered it - I guess they've still appreciated the uplift in sales - not sure how their strategy reacted to the shift in demographic though....For example, I have a Burberry coat that I bought almost 20 years ago. Plain black wool raincoat thing, no "traditional" Burberry pattern or anything. I have no problem wearing it, and if anyone sees the label, then I just make a joke about it.
However, if I'd been inclined to have something in that pattern prior to it going all chav, then I would have ditched it well before now.
Hmm..not sure that makes much sense, or is very clear.
Nolar Dog said:
I would have bought (for example)my Valextra because it represented the most suitable option for my needs/wants.
Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this t
tter nonsense.
Ha ha ha...Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this t
tter nonsense.Now Ms Dog this isn't really true is it?, this is exatly what my OH argues about his Valextra 3 in 1 and all other handmade leather goods (which lie boxed, one in every colour, in his attic). Which is utter rubbish. A Lidl bag with strong handles would transport his documents from home to work. Likewise with my Mulberry bags. They aren't the best bag to carry my purse at all - I just like them better than cheap s
t because, yes they are made better with nicer leather - but the reality is that I'm a brand snob - and I am fine about that. I wouldn't like them going common on ttter thoughV8mate said:
Having spent many hours of my youth immersed in the wonderful sounds of the Velvet Underground, I could not believe that the BBC murdered 'Perfect Day' with a load of idiot pop stars.
Punch in the stomach - felt like part of me had been robbed.
Iggy Pop advertising fPunch in the stomach - felt like part of me had been robbed.
king insurance made me utterly LIVID!parakitaMol. said:
Nolar Dog said:
I would have bought (for example)my Valextra because it represented the most suitable option for my needs/wants.
Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this ttter nonsense.
Ha ha ha...Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this t
tter nonsense.Now Ms Dog this isn't really true is it?, this is exatly what my OH argues about his Valextra 3 in 1 and all other handmade leather goods (which lie boxed, one in every colour, in his attic). Which is utter rubbish. A Lidl bag with strong handles would transport his documents from home to work. Likewise with my Mulberry bags. They aren't the best bag to carry my purse at all - I just like them better than cheap s
t because, yes they are made better with nicer leather - but the reality is that I'm a brand snob - and I am fine about that. I wouldn't like them going common on ttter thoughIf that was the case, what was the brand? (curiosity killing the cat and I am now bored with the RFI Tendor I am looking through!)
parakitaMol. said:
Nolar Dog said:
I would have bought (for example)my Valextra because it represented the most suitable option for my needs/wants.
Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this ttter nonsense.
Ha ha ha...Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this t
tter nonsense.Now Ms Dog this isn't really true is it?, this is exatly what my OH argues about his Valextra 3 in 1 and all other handmade leather goods (which lie boxed, one in every colour, in his attic). Which is utter rubbish. A Lidl bag with strong handles would transport his documents from home to work.
I used Valextra as an example.
However I don't own one because they don't best suit my needs ergo I haven't bought one.
Nolar Dog said:
parakitaMol. said:
Nolar Dog said:
I would have bought (for example)my Valextra because it represented the most suitable option for my needs/wants.
Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this ttter nonsense.
Ha ha ha...Not because it was exclusive or otherwise.
I would continue to make purchases in the same way and not be influenced by this t
tter nonsense.Now Ms Dog this isn't really true is it?, this is exatly what my OH argues about his Valextra 3 in 1 and all other handmade leather goods (which lie boxed, one in every colour, in his attic). Which is utter rubbish. A Lidl bag with strong handles would transport his documents from home to work.
I used Valextra as an example.
However I don't own one because they don't best suit my needs ergo I haven't bought one.
Do you want a Valexra briefcase anyway? I am making him sell the t
tting ridiculous thing.Most brands that are exclusive will end up realising they can make shed loads of cash by appealing to the great unwashed. Take BMW for example, remember when they werent more common than Ford Mondeos? and people thought you were doing well if you had one on your driveway.
All these brands start by producing something that the unwashed can afford, and sooner or later they're all walking around with bottom of the brand goods and thinking they're all posh.
The thing is everyone is image driven, we are all so concerned about portraying a certain image because we're taught it's the thing to do, and having something that is perceived as being exclusive as a brand associates you with that brands more expensive offerings, it's the halo effect.
I cant think of many brands that have maintained their exclusivity, I would imagine very few of us would even know about those brands as they dont advertise or even bother trying to appeal to anyone but their loyal customers.
I remember as a youngster Peugeot road racing bikes were the ones to have (yes, im old okay), couple of my mates had them but they were well above what my folks would spend on a bike. Few years later they had fallen into the cheap rubbish catagory and although I could afford one, I didnt want one anymore because that exclusivity and unobtainability had gone, the appeal just dissapeared.
All these brands start by producing something that the unwashed can afford, and sooner or later they're all walking around with bottom of the brand goods and thinking they're all posh.
The thing is everyone is image driven, we are all so concerned about portraying a certain image because we're taught it's the thing to do, and having something that is perceived as being exclusive as a brand associates you with that brands more expensive offerings, it's the halo effect.
I cant think of many brands that have maintained their exclusivity, I would imagine very few of us would even know about those brands as they dont advertise or even bother trying to appeal to anyone but their loyal customers.
I remember as a youngster Peugeot road racing bikes were the ones to have (yes, im old okay), couple of my mates had them but they were well above what my folks would spend on a bike. Few years later they had fallen into the cheap rubbish catagory and although I could afford one, I didnt want one anymore because that exclusivity and unobtainability had gone, the appeal just dissapeared.
Vagabond said:
The thing is everyone is image driven, we are all so concerned about portraying a certain image because we're taught it's the thing to do, and having something that is perceived as being exclusive as a brand associates you with that brands more expensive offerings, it's the halo effect...
Actually we're not really taught it, identity is a key part of early development - it just extends into adulthood and manifests itself in these other things.Vagabond said:
I cant think of many brands that have maintained their exclusivity, I would imagine very few of us would even know about those brands as they dont advertise or even bother trying to appeal to anyone but their loyal customers..
I am sure they do advertise or PR - but it may not be particularly visible to most people.
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