Rich Energy drop Haas. No...Really. Seriously...

[Big Nanas]

I notice that RE still have the Stag logo all over their website, how is that allowed?!

[TheDeuce]

StevieBee said:

egomeister said:

TheDeuce said:

As McDonald's and coca cola know, if people see the name/logo frequently enough then in the end, they become comfortable with it and assume it must be a decent product - after all, it's everywhere... It must be good!

McDonalds and Coca-Cola are both top drawer products within their specific domians - the advertising only supports this.

Not quite that simple. You can have a top drawer offer that fails because nobody has confidence or awareness of it.

CocaCola is the 3rd most known phrase in the world (after "Jesus Christ" and "OK", if you're interested). Despite this, CocaCola spend over $1billion a year advertising it.

For all the shenanigans, if Rich Energy did actually start appearing on supermarket shelves, the chances are we'd all buy a can - if only out of curiosity.

Several of us probably wouldn't as we've followed the story in detail. The casual observer however? If they see a range of energy drinks and there is a new one they've seen the logo of a few times recently, curiosity is a powerful thing.

However - as said, they don't really have it on the shelves and if the odd behaviour has been a PR drive, then it's gone too far and has seriously set back the operation and distribution due to the logo.

Beardie almost certainly set out to create a perfect storm around the brand. Unfortunately that storm has now circled around him and is in the process of pulling his pants down in public. Also, maybe in the process of emptying his wallet..

[Vaud]

Big Nanas said:

I notice that RE still have the Stag logo all over their website, how is that allowed?!

Because the court order says "The firm has also been told it cannot use its stag logo in the United Kingdom after July 18."

[silentbrown]

I'm coming round to Storey's POV slowly...

https://www.bbc.co.uk/sport/formula1/48962817

BBC said:

Haas' Romain Grosjean had the worst with a crash in the pit lane and spin.

The Frenchman, who had persuaded Haas to let him try the car in its specification from the first race of the season in a bid to understand their struggles, lost control leaving the pits for the first time because he had too much throttle on when he released the pit lane speed limit.

[p1stonhead]

silentbrown said:

I'm coming round to Storey's POV slowly...

https://www.bbc.co.uk/sport/formula1/48962817

BBC said:

Haas' Romain Grosjean had the worst with a crash in the pit lane and spin.

The Frenchman, who had persuaded Haas to let him try the car in its specification from the first race of the season in a bid to understand their struggles, lost control leaving the pits for the first time because he had too much throttle on when he released the pit lane speed limit.

The placement of the rich energy logo in that picture is prefect

[StevieBee]

TheDeuce said:

Also, maybe in the process of emptying his wallet..

...of other people's money.

[M3ax]

Wonder if they’re announcing the new CEO this weekend?

[Deesee]

M3ax said:

Wonder if they’re announcing the new CEO this weekend?

Justin King ex Sainsbury’s CEO is being banded about, which would pretty much end the fun.

[M3ax]

Deesee said:

M3ax said:

Wonder if they’re announcing the new CEO this weekend?

Justin King ex Sainsbury’s CEO is being banded about, which would pretty much end the fun.

And then begins another family F1 arrangement !

[Deesee]

M3ax said:

Deesee said:

M3ax said:

Wonder if they’re announcing the new CEO this weekend?

Justin King ex Sainsbury’s CEO is being banded about, which would pretty much end the fun.

And then begins another family F1 arrangement !

Yep, can’t argue his credibility though former CEO of a FTSE company. I suspect he knows a little bit about sugary drinks.

[ajprice]

Deesee said:

M3ax said:

Deesee said:

M3ax said:

Wonder if they’re announcing the new CEO this weekend?

Justin King ex Sainsbury’s CEO is being banded about, which would pretty much end the fun.

And then begins another family F1 arrangement !

Yep, can’t argue his credibility though former CEO of a FTSE company. I suspect he knows a little bit about sugary drinks.

Sainsbury's Blue Bolt Haas F1? https://www.sainsburys.co.uk/shop/gb/groceries/sai...

[Deesee]

ajprice said:

Deesee said:

M3ax said:

Deesee said:

M3ax said:

Wonder if they’re announcing the new CEO this weekend?

Justin King ex Sainsbury’s CEO is being banded about, which would pretty much end the fun.

And then begins another family F1 arrangement !

Yep, can’t argue his credibility though former CEO of a FTSE company. I suspect he knows a little bit about sugary drinks.

Sainsbury's Blue Bolt Haas F1? https://www.sainsburys.co.uk/shop/gb/groceries/sai...

Simple switcheroo...

[p1stonhead]

Someone explain the basics to me? I don’t know the back story.

https://twitter.com/rich_energy/status/11496705592...

[skwdenyer]

Oi_Oi_Savaloy said:

Storey is the 'person with significant control' of rich energy Ltd, according to companies House (as of yesterday when I had a look. Its free so feel free to look too.

A totally f*cked up situation for all concerned.

There are - or alleged to be - many Rich Energy entities across the globe. So far I've only found RICH ENERGY (IOM) LIMITED (Isle of Man) but others may have different names.

For that matter, I haven't yet found "Brandsellers" (a shareholder) in any of the usual onshore or offshore registries.

Rich Energy Racing Ltd is of course different to Rich Energy Ltd.

RE Ltd's shares were recently subdivided (which might indicate some changes not yet reported); at about the same time, RE Ltd extended its financial year (otherwise it would have had to file accounts before now, which might have burst the bubble a bit if gossip is to be believed).

As regards the matter at hand, RE have published this on Twitter just now:

https://twitter.com/rich_energy/status/11496705592...

[Europa1]

Slightly uncool not to have redacted the personal details from that letter.

I'd love to see the open correspondence referred to!

[Robmarriott]

That’s going to cause some GDPR issues.

[Petrus1983]

Just when you thought they couldn’t be more unprofessional they post a letter, obviously confidential, on their global twitter feed. If I was Haas I’d be fuming and wouldn’t be surprised to see Gene in the paddock this weekend (if he isn’t already).

[Deesee]

Robmarriott said:

That’s going to cause some GDPR issues.

Na,

There not registered, it will be fine.. (or a fine)

https://ico.org.uk/esdwebpages/search?EC=3&Nam...

up to 10% of turnover..

[Petrus1983]

Deesee said:

Na,

There not registered, it will be fine.. (or a fine)

https://ico.org.uk/esdwebpages/search?EC=3&Nam...

up to 10% of turnover..

What is 10% of 90m invisible cans of turnover?

[Deesee]

Petrus1983 said:

Deesee said:

Na,

There not registered, it will be fine.. (or a fine)

https://ico.org.uk/esdwebpages/search?EC=3&Nam...

up to 10% of turnover..

What is 10% of 90m invisible cans of turnover?

Well.. when you put it like that..

When its all put to bed, it will be interesting to see if its an onshoring of cash of previous off shore (cash from tax havens), money laundering, or just pretend...