Santander to cut ties with Ferrari

[Evolved]

Vaud said:

Evolved said:

I do value my time, which is why I don’t watch it. I’m guessing Santander realise the numbers are falling and deem the returns not good enough.

I guess we need to see if they land their euros elsewhere in F1 before making that call?

Good point and one I hadn’t considered but Santander and Ferrari were always a good mix given their shared branding colouring.

[thegreenhell]

Santander are already 'corporate partners' of McLaren, having started as a team sponsor in 2007 when Alonso joined the team for the first time. I don't think their logo currently appears on the car at all.

In Abu Dhabi, Zak Brown said "We have signed two sponsors that we haven't announced yet so I think people can expect to see more great brands on the McLaren race car next year."

One of their new sponsors is rumoured to be Petrobras.

[Vaud]

thegreenhell said:

One of their new sponsors is rumoured to be Petrobras.

Indeed

http://www.grandprix.com/ns/ns37858.html

[thegreenhell]

Santander leaving the sport completely in favour of football.

https://www.motorsport.com/f1/news/santander-ends-...

[Evilex]

TonyToniTone said:

Ferrari wanted to keep the fin.

Isn't Kimi still driving for them?

[Vaud]

thegreenhell said:

Santander leaving the sport completely in favour of football.

https://www.motorsport.com/f1/news/santander-ends-...

That is a surprise.

[The Moose]

It will be interesting to see if Liberty can get one of the big US banks to sign up now.

Could see Wells Fargo/Bank of America/Chase getting involved.

[Vaud]

The Moose said:

It will be interesting to see if Liberty can get one of the big US banks to sign up now.

Could see Wells Fargo/Bank of America/Chase getting involved.

Why a US bank?

More likely to be a global brand; those are all too US centric.

Apple, American Express, Coke (or major sub-brand) , McDonalds, Burger King, etc are missing?

There are quite a few major brands missing (at high level of investment) from the grid?

[The Moose]

Vaud said:

The Moose said:

It will be interesting to see if Liberty can get one of the big US banks to sign up now.

Could see Wells Fargo/Bank of America/Chase getting involved.

Why a US bank?

More likely to be a global brand; those are all too US centric.

Apple, American Express, Coke (or major sub-brand) , McDonalds, Burger King, etc are missing?

There are quite a few major brands missing (at high level of investment) from the grid?

I thought bank as they generally have big budgets (as do those other brands), but US because Liberty are a US organization and I suspect they want to grown their (now) home market. If there’s a photo of a F1 car I’m every Bank of America branch and every piece of Merrill Lynch communication then that’s going to increase the profile of F1.

[Enricogto]

The Moose said:

Vaud said:

The Moose said:

It will be interesting to see if Liberty can get one of the big US banks to sign up now.

Could see Wells Fargo/Bank of America/Chase getting involved.

Why a US bank?

More likely to be a global brand; those are all too US centric.

Apple, American Express, Coke (or major sub-brand) , McDonalds, Burger King, etc are missing?

There are quite a few major brands missing (at high level of investment) from the grid?

I thought bank as they generally have big budgets (as do those other brands), but US because Liberty are a US organization and I suspect they want to grown their (now) home market. If there’s a photo of a F1 car I’m every Bank of America branch and every piece of Merrill Lynch communication then that’s going to increase the profile of F1.

And BAML are all but US centric, especially considering that at this point in time, US banks may be the ones that have most available cash to fund a sponsoring deal

[Vaud]

Enricogto said:

And BAML are all but US centric, especially considering that at this point in time, US banks may be the ones that have most available cash to fund a sponsoring deal

Plenty of product companies have far more marketing $ than US banks.

McDonalds spend >$2B a year just on advertising.

[Eric Mc]

Vaud said:

thegreenhell said:

Santander leaving the sport completely in favour of football.

https://www.motorsport.com/f1/news/santander-ends-...

That is a surprise.

Not surprising to me at all.

Football is retaining its world audience. F1 isn't.

For large global brands, it's pretty much common sense to go where the big TV audiences are.,

[Muzzer79]

Vaud said:

The Moose said:

It will be interesting to see if Liberty can get one of the big US banks to sign up now.

Could see Wells Fargo/Bank of America/Chase getting involved.

Why a US bank?

More likely to be a global brand; those are all too US centric.

Apple, American Express, Coke (or major sub-brand) , McDonalds, Burger King, etc are missing?

There are quite a few major brands missing (at high level of investment) from the grid?

None of these brands would be involved with Ferrari because of the existing Philip Morris association.

"McDonalds! Come and buy our burgers! We're a hearty, all-American good-food brand!
That partners up with companies selling products that will kill you "

[r11co]

Vaud said:

Coke.

Isn't there some story about Coca Cola agreeing to and then pulling out of the biggest F1 sponsorship deal ever because Flavio Briatore put his foot in it?

[tight fart]

Dam, there was me hoping Petrobras made ladies underwear,
I was already picturing the grid girls

[Vaud]

Muzzer79 said:

None of these brands would be involved with Ferrari because of the existing Philip Morris association.

"McDonalds! Come and buy our burgers! We're a hearty, all-American good-food brand!
That partners up with companies selling products that will kill you "

I meant more generally rather than specific to Ferrari.

[London424]

Eric Mc said:

Vaud said:

thegreenhell said:

Santander leaving the sport completely in favour of football.

https://www.motorsport.com/f1/news/santander-ends-...

That is a surprise.

Not surprising to me at all.

Football is retaining its world audience. F1 isn't.

For large global brands, it's pretty much common sense to go where the big TV audiences are.,

Football is PPV here too. Thought this model doesn’t work?

[Eric Mc]

London424 said:

Football is PPV here too. Thought this model doesn’t work?

In the UK, SOME live football is satellite although mostly not strict pay per view (which is usually associated with pay per single event). However, there is pretty extensive highlights coverage of the entire league from Premier down to Division 2 and the FA Cup is covered live on terrestrial as are many internationals. So people can follow what is happening at the main levels of football on TV without spending a fortune. People like me, for example

And as a world game it is played by literally millions, so it has a gigantic grass roots following.

F1 is very different. Over the years it has tried to define itself as aspirational, associated with wealth and "the beautiful people". It always had that aspect to it but more and more it has prided itself on its exclusivity rather than any sort of inclusiveness. So, if people feel excluded, they'll walk away - as they are, in droves. And the sponsors are following suit.

[London424]

Eric Mc said:

London424 said:

Football is PPV here too. Thought this model doesn’t work?

In the UK, SOME live football is satellite although mostly not strict pay per view (which is usually associated with pay per single event). However, there is pretty extensive highlights coverage of the entire league from Premier down to Division 2 and the FA Cup is covered live on terrestrial as are many internationals. So people can follow what is happening at the main levels of football on TV without spending a fortune. People like me, for example

And as a world game it is played by literally millions, so it has a gigantic grass roots following.

F1 is very different. Over the years it has tried to define itself as aspirational, associated with wealth and "the beautiful people". It always had that aspect to it but more and more it has prided itself on its exclusivity rather than any sort of inclusiveness. So, if people feel excluded, they'll walk away - as they are, in droves. And the sponsors are following suit.

How many tracks this year broke their attendance figures?

[Vaud]

London424 said:

How many tracks this year broke their attendance figures?

Signapore, Spanish, Italian and Belgium did, according to the event organisers, at least were up significantly YoY.