Rich Energy (yes that bloke) about to sponsor Williams?
Discussion
thegreenhell said:
carinaman said:
6000 UK outlets in June, 4000 in October. That's not a rapidly growing brand. It's more like someone who can't remember which made up number he told the press last time.Very confused proposition through the Rich Energy shop:
https://richenergy.com/shop/
Buy a pack. Buy a high end, niche presentation case. Buy a pallet.
https://richenergy.com/shop/
Buy a pack. Buy a high end, niche presentation case. Buy a pallet.
lets assume there is a factory somewhere that cranks out fizzy drink in those idiot teenager size cans.
Wannabe red bulls just design some graphics to go on the can and order a batch with their own label.
I wonder how in this globalised business world anyone could keep track of a company and its supposed sales.
I can imagine £100s of millions appearing in offshore accounts supposedly from sales of a product nobody has seen anywhere.
On the other hand they may have just signed a long term deal with tesco for one billion cans lol.
Wannabe red bulls just design some graphics to go on the can and order a batch with their own label.
I wonder how in this globalised business world anyone could keep track of a company and its supposed sales.
I can imagine £100s of millions appearing in offshore accounts supposedly from sales of a product nobody has seen anywhere.
On the other hand they may have just signed a long term deal with tesco for one billion cans lol.
thegreenhell said:
Brief interview with the beardy bloke here
https://www.motorsportweek.com/news/id/20534
First couple of comments are pretty funny.
The first couple of quotes are good but the icing on the top is this doozy:-https://www.motorsportweek.com/news/id/20534
First couple of comments are pretty funny.
We actually went to sign the contract to buy the team with Vijay Mallya. That was the night before the day it went into administration. And what was interesting was actually Mallya’s lawyers told him not to sign!
The mind boggles at the shear tonnage of multidimensional bulls*** packed into those sentences. Mallya who allegedly was asking for too high price for the team, hence why it was not sold sooner and had to be forced by Merc and Perez into administration to get the job done. Mallya who is being pursuit by the Indian Government over alleged fraud of $1B or so advised not to sign!
realjv said:
The first couple of quotes are good but the icing on the top is this doozy:-
We actually went to sign the contract to buy the team with Vijay Mallya. That was the night before the day it went into administration. And what was interesting was actually Mallya’s lawyers told him not to sign!
The mind boggles at the shear tonnage of multidimensional bulls*** packed into those sentences. Mallya who allegedly was asking for too high price for the team, hence why it was not sold sooner and had to be forced by Merc and Perez into administration to get the job done. Mallya who is being pursuit by the Indian Government over alleged fraud of $1B or so advised not to sign!
Maybe the lawyers were just as suspicous as many in here are over the legitimacy of the company and it's owners, maybe they even knew something. We actually went to sign the contract to buy the team with Vijay Mallya. That was the night before the day it went into administration. And what was interesting was actually Mallya’s lawyers told him not to sign!
The mind boggles at the shear tonnage of multidimensional bulls*** packed into those sentences. Mallya who allegedly was asking for too high price for the team, hence why it was not sold sooner and had to be forced by Merc and Perez into administration to get the job done. Mallya who is being pursuit by the Indian Government over alleged fraud of $1B or so advised not to sign!
It could potentially have caused Mallya even more issues in the long run!
turbomoped said:
lets assume there is a factory somewhere that cranks out fizzy drink in those idiot teenager size cans.
Wannabe red bulls just design some graphics to go on the can and order a batch with their own label.
I wonder how in this globalised business world anyone could keep track of a company and its supposed sales.
I can imagine £100s of millions appearing in offshore accounts supposedly from sales of a product nobody has seen anywhere.
On the other hand they may have just signed a long term deal with tesco for one billion cans lol.
A relative of mine looked at the craze for alco-pops back in the early 2000's and decided he wanted to make one, so found a company that would make the drink to his specifications, and simply add the bottle and the labelling. It was a piece of cake to pay someone else to do all the hard bit of actually manufacturing the drink, you just had to be able to pay for it.Wannabe red bulls just design some graphics to go on the can and order a batch with their own label.
I wonder how in this globalised business world anyone could keep track of a company and its supposed sales.
I can imagine £100s of millions appearing in offshore accounts supposedly from sales of a product nobody has seen anywhere.
On the other hand they may have just signed a long term deal with tesco for one billion cans lol.
Unfortunately for him, the drink was awful and he got into at the end of the craze so lost a load of cash on it, especially as his marketing prowess was akin to mine, i.e non-existent.
However, it does show that the manufacturing part doesn't exactly require mega bucks to build a factory to produce it. Hence why I am so suspicious of this, as all the talk about being backed by massive money, just isn't needed. However, they do seem to have their head screwed on when it comes to getting their name out there. We're all talking about them!
IforB said:
However, they do seem to have their head screwed on when it comes to getting their name out there. We're all talking about them!
And that's the nub of it!Creating demand requires creating awareness. Doubtless there's many on West Ham's various fan pages discussing the same thing.
And I recall the incredulity when Red Bull purchased Jaguar.
I do concede it's all rather....'odd'...but does run a similar path to Red Bull and Hype before them.
And IIRC, F1 (Liberty) has to vet all sponsors as well.
StevieBee said:
IforB said:
However, they do seem to have their head screwed on when it comes to getting their name out there. We're all talking about them!
And that's the nub of it!Creating demand requires creating awareness. Doubtless there's many on West Ham's various fan pages discussing the same thing.
And I recall the incredulity when Red Bull purchased Jaguar.
I do concede it's all rather....'odd'...but does run a similar path to Red Bull and Hype before them.
And IIRC, F1 (Liberty) has to vet all sponsors as well.
buying the jaguar team.
Still its not my money and I can just watch with amusement as it unfolds.
turbomoped said:
Except red bull were well established for years selling masses of red bull and sponsoring everything everywhere before
buying the jaguar team.
Yup. In 2004 Red Bull already had revenue of $2.141bnbuying the jaguar team.
And they bought Jaguar for $1 (with a commitment to invest £200million over three years and maintain the core of the team).
Vaud said:
turbomoped said:
Except red bull were well established for years selling masses of red bull and sponsoring everything everywhere before
buying the jaguar team.
Yup. In 2004 Red Bull already had revenue of $2.141bnbuying the jaguar team.
And they bought Jaguar for $1 (with a commitment to invest £200million over three years and maintain the core of the team).
groomi said:
Vaud said:
turbomoped said:
Except red bull were well established for years selling masses of red bull and sponsoring everything everywhere before
buying the jaguar team.
Yup. In 2004 Red Bull already had revenue of $2.141bnbuying the jaguar team.
And they bought Jaguar for $1 (with a commitment to invest £200million over three years and maintain the core of the team).
t. I can’t believe any team would announce sponsorship with them.Any PH's live in/near Metheringham? The testimonials page of Rich Energy has a gushing piece from Sarah from NISA local store in Metheringham.
The product has a great design very appealing to the ideal target group of younger males- who tend to buy energy drinks the most, very competitive price and for us margin when compared to its competitors such as Red Bull which is why we would strongly recommend to other independent retail stores as to why they should stock Rich Energy. In a very competitive market of soft drinks Rich Energy has the potential to be very successful and well worth adding into any store’s soft drinks planogram.
The product has a great design very appealing to the ideal target group of younger males- who tend to buy energy drinks the most, very competitive price and for us margin when compared to its competitors such as Red Bull which is why we would strongly recommend to other independent retail stores as to why they should stock Rich Energy. In a very competitive market of soft drinks Rich Energy has the potential to be very successful and well worth adding into any store’s soft drinks planogram.
thegreenhell said:
Sarah is wasted at the local NISA store. She should be working in marketing.
Maybe Sarah is in fact an undergraduate in marketing/business studies and also works part time holding down 2 jobs:Her main earner (part time) job is retail assistant at Nisa on £7 hr.
But she also does contract work as Chief Marketing Officer for Rich Energy, it’s only £5 / hr with limited hours but they have promised her shares in their booming enterprise.
IforB said:
However, they do seem to have their head screwed on when it comes to getting their name out there. We're all talking about them!
Well, not really.I don't recall this being covered in the mainstream media, so its really only us F1 fans that are talking about it - and we're generally taking the stance that it's all fake!
Not exactly a stroke of marketing genius I'd say.
Big Nanas said:
IforB said:
However, they do seem to have their head screwed on when it comes to getting their name out there. We're all talking about them!
Well, not really.I don't recall this being covered in the mainstream media, so its really only us F1 fans that are talking about it - and we're generally taking the stance that it's all fake!
Not exactly a stroke of marketing genius I'd say.
Until recently I didn’t have a clue that a product called Rich Energy existed, now I do. They appear to have done it in a way that up to now hasn’t actually cost that much. No massively expensive TV ad campaign just a load of waffle about sponsoring a team.
Now we’ll see if they are the real thing or not, if they do actually come up with the goods for Haas, then all of our negative thoughts will turn into positive ones.
I think Rich Energy are playing a high risk strategy, promising more than they have on the basis that they will get more thanks to the publicity. It may turn out eventually to be a stroke of genius, it may equally turn out to be an absolute disaster.
Only time will tell.
Edited by IforB on Friday 2nd November 08:52
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