RE: Why Bentley has to build its SUV
Discussion
I think Porsche have damaged their brand with the Cayenne. Yes, I am sure they are a great people carrier, but Porsche no longer means sports cars.
Now Bentley intends to do the same, that's not very imaginative, is it? Still, the car will sell, and it's so hard to put a value on brand damage.
Now Bentley intends to do the same, that's not very imaginative, is it? Still, the car will sell, and it's so hard to put a value on brand damage.
thinking about it, vw are rapists.
They have raped the Bugatti brand, now raping the Bentley brand, half raped the VW brand with the Phaeton and probably move onto Lambo when the Lambo suv comes out.
I believe you need a cash cow, but you need a dog to balance thing out.
Buggatis should be about style and form, Bentleys are racing bruisers and vw's for the people.
They have raped the Bugatti brand, now raping the Bentley brand, half raped the VW brand with the Phaeton and probably move onto Lambo when the Lambo suv comes out.
I believe you need a cash cow, but you need a dog to balance thing out.
Buggatis should be about style and form, Bentleys are racing bruisers and vw's for the people.
I think it's the oversize lights in the bumper that really ruin it.
Otherwise, given its apparent Porsche origins, its not outrageously bad.
On the other hand, as posters have commented that it looks Chinese, perhaps that isn't too bad either, as I suspect that China is where most of them will be going.
Otherwise, given its apparent Porsche origins, its not outrageously bad.
On the other hand, as posters have commented that it looks Chinese, perhaps that isn't too bad either, as I suspect that China is where most of them will be going.
I like it. I honestly do. I can't afford it, but I can see where it's aimed at in the market. I really think it's what you would get when you cross a Mulsanne with a Range Rover, which was the intention I suppose.
I don't see how they could have done this much differently without the masses shouting about it being a Touareg reskin. It's a Mulsanne estate, with 4WD and ground clearance. That's what it's meant to be.
Look at it the same way as a Lynx Eventer or a DB5 Shooting Brake. In the UK it would be something for the hunting/shooting/fishing set who want (and can afford) something a bit more unique than an £80k Range Rover.
Will it sell to the "wrong type of people" who would otherwise buy from Kahn/Mansory? Yes, but in far smaller numbers than e.g. white Range Rover Sports, or matt-black Cayennes. Let's also remember that sometimes car manufacturers keep their head above water at times by selling their odder stuff to people with no taste (i.e Sultan of Brunei and RR/Bentley etc in the 80's and 90's)
A lot of people just seem to be lazily jumping on the "it's crap" bandwagon, similar to the Defender concept of a few months back.
I don't see how they could have done this much differently without the masses shouting about it being a Touareg reskin. It's a Mulsanne estate, with 4WD and ground clearance. That's what it's meant to be.
Look at it the same way as a Lynx Eventer or a DB5 Shooting Brake. In the UK it would be something for the hunting/shooting/fishing set who want (and can afford) something a bit more unique than an £80k Range Rover.
Will it sell to the "wrong type of people" who would otherwise buy from Kahn/Mansory? Yes, but in far smaller numbers than e.g. white Range Rover Sports, or matt-black Cayennes. Let's also remember that sometimes car manufacturers keep their head above water at times by selling their odder stuff to people with no taste (i.e Sultan of Brunei and RR/Bentley etc in the 80's and 90's)
A lot of people just seem to be lazily jumping on the "it's crap" bandwagon, similar to the Defender concept of a few months back.
jsc15 said:
A lot of people just seem to be lazily jumping on the "it's crap" bandwagon, similar to the Defender concept of a few months back.
I like the DC100 and if that's how it'll look like in production version, most likely will buy one;The EXP9 however.... Said it on the other thread to: give it the "familiar" Bentley front, and double the tail lights (like the "shooting brake concept" they have), and it might start to look ok...
Like this... I'd rather have my Range Rover Sport anytime, thanks very much.
jsc15 said:
In the UK it would be something for the hunting/shooting/fishing set who want (and can afford) something a bit more unique than an £80k Range Rover
You'd be laughed out of the field in something as crass and chintzy as that.It's several leagues beyond Land Rover's recent attempts to make their products look ridiculous.
Kawasicki said:
I think Porsche have damaged their brand with the Cayenne. Yes, I am sure they are a great people carrier, but Porsche no longer means sports cars.
Now Bentley intends to do the same, that's not very imaginative, is it? Still, the car will sell, and it's so hard to put a value on brand damage.
Don't forget that horrid looking Panamera either. fNow Bentley intends to do the same, that's not very imaginative, is it? Still, the car will sell, and it's so hard to put a value on brand damage.
king ugly beyond belief. The Spruce goose said:
thinking about it, vw are rapists.
They have raped the Bugatti brand, now raping the Bentley brand, half raped the VW brand with the Phaeton and probably move onto Lambo when the Lambo suv comes out.
I believe you need a cash cow, but you need a dog to balance thing out.
Buggatis should be about style and form, Bentleys are racing bruisers and vw's for the people.
Get a grip, did Bugatti exist at all when VW bought the name? Likewise was Bentley going to survive as a stand alone company? Have Phaeton sales curbed the sales of Golfs? Everyone seems happy with VW's injection of better quality control into Lamborghini's range e.t.c. Whereas your great contribution to the motoring world is?They have raped the Bugatti brand, now raping the Bentley brand, half raped the VW brand with the Phaeton and probably move onto Lambo when the Lambo suv comes out.
I believe you need a cash cow, but you need a dog to balance thing out.
Buggatis should be about style and form, Bentleys are racing bruisers and vw's for the people.
That "thing" is sooooo wrong on so many levels.
It looks like it was designed by a committee using a 3 year old child as styling consultant.
PLEASE don't make it ...... the Bentley brand lies in the balance .... and things were going so well.
Oh ...... and surely that must rate as the lowest ever score on the PH o'meter? Says it all really.
The stuff of nightmares.
(somebody's been at the cheese)
It looks like it was designed by a committee using a 3 year old child as styling consultant.
PLEASE don't make it ...... the Bentley brand lies in the balance .... and things were going so well.
Oh ...... and surely that must rate as the lowest ever score on the PH o'meter? Says it all really.
The stuff of nightmares.
(somebody's been at the cheese)
Do it.. do it...
The USA badly needs a British SUV with a bit of class and style - obviously not the maxi, maestro look but something that shows a little class...
The PIMP boys would go wild for it.. 30 inch spinners and bling. A rappers delight.
Bentley - if you want to go after the silly market - at least make a proper job of it. Show the Yankees how it should be done.
The USA badly needs a British SUV with a bit of class and style - obviously not the maxi, maestro look but something that shows a little class...
The PIMP boys would go wild for it.. 30 inch spinners and bling. A rappers delight.
Bentley - if you want to go after the silly market - at least make a proper job of it. Show the Yankees how it should be done.
No problem with a Bentley SUV, you can't just stand still with the market changing around you.
The company must evolve, but it needs to be done tastefully for the first step off the normal path.
The concept looks really bad. Front end needs simplifying, the back end looks like it doesn't belong to the front. No real style or grace.
The interior looked fantasic.
I really expected something better being displayed.
Is it the way bentley is going though?The GT special editions (ice speed record) really are tacky looking also.
The company must evolve, but it needs to be done tastefully for the first step off the normal path.
The concept looks really bad. Front end needs simplifying, the back end looks like it doesn't belong to the front. No real style or grace.
The interior looked fantasic.
I really expected something better being displayed.
Is it the way bentley is going though?The GT special editions (ice speed record) really are tacky looking also.
Kawasicki said:
I think Porsche have damaged their brand with the Cayenne. Yes, I am sure they are a great people carrier, but Porsche no longer means sports cars.
Now Bentley intends to do the same, that's not very imaginative, is it? Still, the car will sell, and it's so hard to put a value on brand damage.
Spot on. Short term profit, long term brand value down the tubes. Now Bentley intends to do the same, that's not very imaginative, is it? Still, the car will sell, and it's so hard to put a value on brand damage.
sweet jesus that is one fugly looking piece of automotive nastiness!!WTF was the designer thinking - Hmmm lets create the b
d offspring of a Cayenne and a London taxi or can we make something more disgusting and laughable than the freaks @ Mansory? This is hideous and even a premier footballer isn't going to want one of these sat outside their Cheshire manson.
Me no likeee!!!
I can only think it is a deliberate tactic. Release a horrendous monstrosity and get a) loads of flak but b) loads of attention for it. Then simply 'redesign' the front end (not hard) to make it look nice. Suddenly everyone's 'happy' they listened, and off they go selling many of the things.
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