RE: Is VW going to buy Lotus?

RE: Is VW going to buy Lotus?

Author
Discussion

300bhp/ton

41,030 posts

192 months

Tuesday 24th July 2012
quotequote all
thewheelman said:
BertBert said:
300bhp/ton said:
I've not driven any
You couldn't make it up.
hehe
Don't be a conceited tt. Exactly how many people have likely driven multiple Lambo's??

300bhp/ton

41,030 posts

192 months

Tuesday 24th July 2012
quotequote all
kambites said:
300bhp/ton said:
But the simplest thing would be to introduce mass produced parts, so all VAG switchgear, HVAC, electronics and so on. And suddenly it won't be a Lotus, just another VAG wearing a different dress.
Does VAG switchgear have less character than Vauxhall Astra stuff then? hehe
No, but isn't it the mismash of parts bin scavenging along with some bespoke parts what makes a handbuilt sports car sort of special and a cut above the mass produced stuff?

Would you really want an almost complete Audi TT interior/dash in your next Elise, just because it made it cheaper to mass produce?

DanDC5

18,868 posts

169 months

Tuesday 24th July 2012
quotequote all
Twincam16 said:
DanDC5 said:
Shurv said:
Perhaps Lotus could persuade Akio Toyoda to buy them,he's on a crusade to bring good sports cars back, so here's an opportunity.
This would be the perfect scenario.
Absolutely. It was actually what Chapman wanted too - he prepared the groundwork, then the DeLorean problems in '82 created setbacks, then Chapman died. Joint Lotus-Toyota engineering projects followed (Celica Supra 2.8i, Excel, MR2, Esprit S3), but when they were ready for the takeover and floated on the stock market, GM swept in unexpectedly and ruined all their plans. We lost entire potential car ranges.

They've been working an tandem for ages anyway what with using modified Toyota engines throughout the range.

I'd say this:

-Toyota to buy Lotus.

-Toyota to use Lotus at least in part as an advanced engineering facility, making Toyotas better to drive as well as their own sports cars (the GT86 is a good start, but the rest of their range is boring as hell).

-Use Toyota's economies of scale to mass-produce the Elise (possibly at Burnaston) to be sold at an MX5-rivalling price. Still keep the S, but the basic model could be sold for £20-25k if they were churning out thousands per year on semi-automated production lines.

-Tetsuya Tada to be installed as boss of Lotus. He knows more than most in the automotive business what makes for a great sports car. His approach to engineering the GT86 was very Chapmanesque.

-Get the 'new Elite' out as a Lotus-reworked, glassfibre-bodied reworking of the GT86 with a load more power (maybe with a flat-six or at least forced induction), almost as-per the 1982 Excel (which used the gearbox, propshaft, final drive, brakes and diff from the Supra, eliminating the troublesome Eclat setup overnight).

-Ongoing engine development will see the Evora/Elan and Esprit receive brand-new, cutting-edge powerplants that will see service (in different states of tune) in Lexuses too.

-Rather than doing their own pricy four-door, Lotus to do proper successors to the Lotus Cortina and Carlton, based on the Toyota Avensis and Lexus IS. Enter a Lotus-branded 'factory' NGTC Avensis in the BTCC and a brutal wide-arched V8 GS in DTM.

-In places where Lotus dealer networks are patchy, sell them through Lexus dealers.

-Fully buy out the Lotus F1 team to prevent ongoing confusion, albeit retaining Renault as an engine supplier to keep pace with Red Bull (we all know what happened last time Toyota made F1 engines).
If someone better at formal emails/letters than me could forward all of this to Toyota that would be great biggrin

iSore

4,011 posts

146 months

Tuesday 24th July 2012
quotequote all
E38Ross said:
You're kidding right? Have you seen an aventador or a murcielago or Gallardo etc?
Yes. Lots. And there's the rub. They don't interest me one bit. I haven't driven one either, and have no desire to. I'm sure it's astonishingly fast and very capable, as all modern generic supercars are. Whoopee.
But, they are basically a German interpretation of an Italian supercar and making it even faster and giving it names like Balboa or Ba-stardos doesn't make it any more appealing to me. I simply wouldn't wish to be seen in one.

VW have ruined Lamborghini in the same way they've ruined Bentley and Fiat are busy ruining Maserati. It's simple to do - take an expensive marque and turn it into a brand. Lower the price, sell more and..... voila!

300bhp/ton

41,030 posts

192 months

Tuesday 24th July 2012
quotequote all
thewheelman said:
Erm........ VW turned the fortunes around for Seat, Skoda, Lamborghini & Bentley.
In the case of Bentley and Lambo are they truly the better for it, or just bigger money spinners now?

kambites

67,741 posts

223 months

Tuesday 24th July 2012
quotequote all
doogz said:
They'd have the supercharged Evora S engined Elise sorted with something large, and they still make NA V8's (I think?) but as for the smaller NA engined cars, not really.
There is still a V8 in the S5, but I think it's in its final death throws.

Twincam16

27,646 posts

260 months

Tuesday 24th July 2012
quotequote all
thewheelman said:
300bhp/ton said:
Based on what VW have done to other marques I think this would either ruin Lotus for good, or they'll be out on their ear in the cold. Can't see VW having a positive influence on Lotus.
Erm........ VW turned the fortunes around for Seat, Skoda, Lamborghini & Bentley.
Seat - sort of. It pulled them back from the brink and they did well for about ten years, but now they're in trouble again mainly because VW won't let them be as good as them. It must be something in the German business culture regarding controlling partners, as the same thing happened when BMW owned Rover and Mercedes owned Chrysler.

Skoda - yes, that is a success story.

Lamborghini - at the expense of their soul. If all the engineering was bespoke they'd be great, but they've let perpetual magpies Audi thieve various bits from their parts bin. Also, they've let the styling go from revolutionary to evolutionary to the point where they don't visually excite any more - where's the innovation? Why don't they indulge the design houses?

Bentley - well, the badge exists, but it seems to me that Bentleys are shipped over to Crewe in a crate from Germany to be screwed together in the same way MGs are at Longbridge.

VW is like one of those parasitic organisms that lets its host live on in a zombified state while it lives inside its body. It reduces proud and unique engineering and design heritages to mere 'brands', controlled in an ultra-conservative way from a central German source.

If they got their claws into Lotus, they'd look at a balance sheet, and with regard to their need to maintain the superiority of Porsche, rework the entire Lotus range around the Boxster chassis, with engines deliberately chosen to ensure they're not as fast as Porsche or the Audi R8.

thewheelman

2,194 posts

175 months

Tuesday 24th July 2012
quotequote all
300bhp/ton said:
thewheelman said:
BertBert said:
300bhp/ton said:
I've not driven any
You couldn't make it up.
hehe
Don't be a conceited tt. Exactly how many people have likely driven multiple Lambo's??
You're determined to make a prick of yourself today aren't you?

I think you'll find it's you that's the tt, you claim something isn't as good to drive as the original, yet haven't actually driven it!?

What a complete moron!



Strawman

6,463 posts

209 months

Tuesday 24th July 2012
quotequote all
cjb1 said:
Does it matter
It's annoying and makes the thread harder to follow, if someone wants to do something a different way then it is usually for a reason, attention we would be the internet meme. Do you have any useful thoughts about VW/Proton/Lotus ?

kambites

67,741 posts

223 months

Tuesday 24th July 2012
quotequote all
thewheelman said:
... you claim something isn't as good to drive as the original, yet haven't actually driven it!?
I think you'll find that's fairly standard PH behaviour. biggrin

300bhp/ton

41,030 posts

192 months

Tuesday 24th July 2012
quotequote all
Twincam16 said:
thewheelman said:
300bhp/ton said:
Based on what VW have done to other marques I think this would either ruin Lotus for good, or they'll be out on their ear in the cold. Can't see VW having a positive influence on Lotus.
Erm........ VW turned the fortunes around for Seat, Skoda, Lamborghini & Bentley.
Seat - sort of. It pulled them back from the brink and they did well for about ten years, but now they're in trouble again mainly because VW won't let them be as good as them. It must be something in the German business culture regarding controlling partners, as the same thing happened when BMW owned Rover and Mercedes owned Chrysler.

Skoda - yes, that is a success story.

Lamborghini - at the expense of their soul. If all the engineering was bespoke they'd be great, but they've let perpetual magpies Audi thieve various bits from their parts bin. Also, they've let the styling go from revolutionary to evolutionary to the point where they don't visually excite any more - where's the innovation? Why don't they indulge the design houses?

Bentley - well, the badge exists, but it seems to me that Bentleys are shipped over to Crewe in a crate from Germany to be screwed together in the same way MGs are at Longbridge.

VW is like one of those parasitic organisms that lets its host live on in a zombified state while it lives inside its body. It reduces proud and unique engineering and design heritages to mere 'brands', controlled in an ultra-conservative way from a central German source.

If they got their claws into Lotus, they'd look at a balance sheet, and with regard to their need to maintain the superiority of Porsche, rework the entire Lotus range around the Boxster chassis, with engines deliberately chosen to ensure they're not as fast as Porsche or the Audi R8.
Thanks. That exactly sums up my feelings on the matter.

toppstuff

13,698 posts

249 months

Tuesday 24th July 2012
quotequote all
iSore said:
VW have ruined Lamborghini in the same way they've ruined Bentley and Fiat are busy ruining Maserati. It's simple to do - take an expensive marque and turn it into a brand. Lower the price, sell more and..... voila!
I take the opposite view.

The early Lambo's such as the Miura and the Countach were special, but the 80's and 90's cars are pretty horrible IMO. They are the car equivalent to your dad wearing speedo's and walking down Guildford High Street - a bit embarrassing.

Under VW, Lamborghini's are more appealing to me. They somehow have kept the best bits while reducing the cringe factor. But not in Lime Green, Yellow etc, unless living in the Mediterranean or South Beach Florida. smile

SWoll

18,730 posts

260 months

Tuesday 24th July 2012
quotequote all
Twincam16 said:
Lamborghini - at the expense of their soul. If all the engineering was bespoke they'd be great, but they've let perpetual magpies Audi thieve various bits from their parts bin. Also, they've let the styling go from revolutionary to evolutionary to the point where they don't visually excite any more - where's the innovation? Why don't they indulge the design houses?
Evolutionary?
They don't visually excite anymore?




scratchchin


Scuffers

20,887 posts

276 months

Tuesday 24th July 2012
quotequote all
Chris71 said:
VAG would never buy the company with the aim of producing a Lotus-branded Up! or anything like that. It would most likely concentrate on sub-Boxster roadsters and track cars, which sounds just fine to me.
so remind me again what the Bugatti Veyron is?

thewheelman

2,194 posts

175 months

Tuesday 24th July 2012
quotequote all
300bhp/ton said:
thewheelman said:
Erm........ VW turned the fortunes around for Seat, Skoda, Lamborghini & Bentley.
In the case of Bentley and Lambo are they truly the better for it, or just bigger money spinners now?
Well Bentley do nothing for me, but VW have improved their sales figures in a huge way. As for Lamborghini, yeah they're money spinners, & still very fine cars. Although I admit I have more of an interest in the Lambos of old.

900T-R

20,404 posts

259 months

Tuesday 24th July 2012
quotequote all
yes Don't forget that the initially pretty shambolic Diablo finally came of age with the VT under Audi's stweardship...

gofasterrosssco

1,239 posts

238 months

Tuesday 24th July 2012
quotequote all
doogz said:
They're still putting it in the A8 as well. Dunno about the 7 and 6.
And recently put it (well, its close relative) in the new RS4...

kambites

67,741 posts

223 months

Tuesday 24th July 2012
quotequote all
I must admit, I don't see Lamborghini to be any more lacking in "soul" (whatever that means) than modern Ferraris, etc. I just think modern supercars are generally a bit dull and contrived.

Twincam16

27,646 posts

260 months

Tuesday 24th July 2012
quotequote all
Scuffers said:
Chris71 said:
VAG would never buy the company with the aim of producing a Lotus-branded Up! or anything like that. It would most likely concentrate on sub-Boxster roadsters and track cars, which sounds just fine to me.
so remind me again what the Bugatti Veyron is?
Ferdinand Piech's never-again money-burning vanity project.

300bhp/ton

41,030 posts

192 months

Tuesday 24th July 2012
quotequote all
thewheelman said:
You're determined to make a prick of yourself today aren't you?

I think you'll find it's you that's the tt, you claim something isn't as good to drive as the original, yet haven't actually driven it!?

What a complete moron!
Read what I said, because you are way off and totally wrong.