Vignale, the new name for posh Fords
Discussion
stumpage said:
Because the Merc will be a C Class for that price which will be smaller, less well equipped and pretty much the base model.
Yes, but this is about people wanting to look better than other people. They'd rather have a poverty spec Merc because the badge says 'I'm better than you'. If they want the image and the equipment they'll buy a used Merc.MitchT said:
stumpage said:
Because the Merc will be a C Class for that price which will be smaller, less well equipped and pretty much the base model.
Yes, but this is about people wanting to look better than other people. They'd rather have a poverty spec Merc because the badge says 'I'm better than you'. If they want the image and the equipment they'll buy a used Merc.Haven't read the whole thread, but isn't this a repeat of the 80's when Ghia was the posh Ford, followed by Ghia X until they invented Titanium and Titanium X - maybe place an advance order for a Vignale X Titanium?!
But it will still be a Focus/Mondeo in a party frock and will surely depreciate like a lead balloon? Why would you - barring a good lease deal?
But it will still be a Focus/Mondeo in a party frock and will surely depreciate like a lead balloon? Why would you - barring a good lease deal?
"And a new Vignale smartphone app will allow users to interact with their car, find where they've parked it and track down fuel stations"
Well, that's it. For years I've wanted an app to help me find the cars I've parked and then lost them forever. There are at least seven of them out there somewhere. We all know the scene, pop into Tesco for a pint of milk and then BANG, gone. The walk of shame back home and onto the classifieds.
Well, that's it. For years I've wanted an app to help me find the cars I've parked and then lost them forever. There are at least seven of them out there somewhere. We all know the scene, pop into Tesco for a pint of milk and then BANG, gone. The walk of shame back home and onto the classifieds.
Wills2 said:
This won't work, why are they doing this? Who in the UK are they going to sell these to?
I'd love to see what the target market is and how big they think it is.
Having worked "in the trade" for 15 odd years and having been on countless new car launches and brand initiative launches, I can just imagine the spiel that Ford have come up with to confirm to the dealer network that this what the market needs and has been waiting for; buzz words, focus group results, target market etc, all whilst everyone from the dealer network is nodding in agreement but in their heads they are saying "not a hope in hell". I'd love to see what the target market is and how big they think it is.
Can't see it succeeding at all.
I'm a big Ford fan, I'm on my second Mondeo, and I really rather like the new one.
But I can't see how this is going to be successful? As said, who are they aiming this at? Thrusting image-conscious executives? These sort of people invariably wouldn't be seen dead in a Ford over a BMW, Mercedes, or Audi, and they invariably don't give a single st about the spec of their BMW, Mercedes, or Audi as long as it has a BMW, Mercedes, or Audi badge at the front, and has high MPGz and low monthly paymentzzz.
Retired folk with a bit of spare cash who want a bit of quality? They'll just keep buying Volvos and Jaguars.
But I can't see how this is going to be successful? As said, who are they aiming this at? Thrusting image-conscious executives? These sort of people invariably wouldn't be seen dead in a Ford over a BMW, Mercedes, or Audi, and they invariably don't give a single st about the spec of their BMW, Mercedes, or Audi as long as it has a BMW, Mercedes, or Audi badge at the front, and has high MPGz and low monthly paymentzzz.
Retired folk with a bit of spare cash who want a bit of quality? They'll just keep buying Volvos and Jaguars.
Edited by Howard- on Saturday 18th April 09:28
I quite like that, but convincing the Audi addicted from their A4's may be difficult, but I think some may be ready for a change, like having an Iphone is no longer a big deal, having a german car isnt quite like it was so people may start to choose with their judgement less clouded by huge desire for a german brand.
Citroen have managed to turn around their fortunes with the DS brand, from punting a few Saxos on cheap deals and thousands of Motability Picassos they are now selling the DS's to people who but on want rather than just need/price.
Citroen have managed to turn around their fortunes with the DS brand, from punting a few Saxos on cheap deals and thousands of Motability Picassos they are now selling the DS's to people who but on want rather than just need/price.
Gassing Station | General Gassing | Top of Page | What's New | My Stuff