RE: Jaguar Land Rover facing "perfect storm"
Discussion
anonymous said:
[redacted]
That is a very outdated view.https://www.theguardian.com/business/2018/jul/25/s...
Taaaaang said:
LimaDelta said:
Kierkegaard said:
You also can't, unfortunately, choose who you sell your cars to and the current trend of expensive cars painted in lurid colours with dark wheels in 'footballer spec' again are victims of all brands.. just look at Bentley and Aston Martin.
Actually, you can. Stop offering cheap lease deals and PCP with artificially high balloon payments. Even a Bentley Bentayga, a £150,000 car can be had for only £1300 a month! The £60k deposit could be borrowed and repaid at about £1000/month so one could be driving around in a monster SUV Bentley for less than £2.5k per month! How is even that aspirational anymore? All of these 'brands' are selling out with their accessibility.
Maybe it is not the manufacturers fault, I guess money is just cheap these days.
Edited by LimaDelta on Thursday 10th January 14:56
Where do you live? In a Saudi Royal Palace?
My personal view is that Jaguar has alienated what was once their core market. The introduction of the newer models has been a poor attempt at drawing in younger customers and simultaneously made the cars unattractive to the older driver who once looked to Jag for something of quality, status and comfort.
It may well be that all the traditional market is now dying off and it's left a gap but I don't associate any of the newer cars styling with the history of the Jaguar brand.
Fords ownership damaged the image, never to recover?
It may well be that all the traditional market is now dying off and it's left a gap but I don't associate any of the newer cars styling with the history of the Jaguar brand.
Fords ownership damaged the image, never to recover?
LimaDelta said:
Taaaaang said:
LimaDelta said:
Kierkegaard said:
You also can't, unfortunately, choose who you sell your cars to and the current trend of expensive cars painted in lurid colours with dark wheels in 'footballer spec' again are victims of all brands.. just look at Bentley and Aston Martin.
Actually, you can. Stop offering cheap lease deals and PCP with artificially high balloon payments. Even a Bentley Bentayga, a £150,000 car can be had for only £1300 a month! The £60k deposit could be borrowed and repaid at about £1000/month so one could be driving around in a monster SUV Bentley for less than £2.5k per month! How is even that aspirational anymore? All of these 'brands' are selling out with their accessibility.
Maybe it is not the manufacturers fault, I guess money is just cheap these days.
Edited by LimaDelta on Thursday 10th January 14:56
Where do you live? In a Saudi Royal Palace?
LimaDelta said:
I didn't say it was cheap, but for a professional earning a half decent wage it is not exactly unachievable. I remember reading back in the 90's that the average net worth of a new Rolls Royce customer was c£10M. In 2018 you can 'buy' a Bentley on £50kpa if you really want to, and afford it quite comfortably on £100k.
No you can't. You wouldn't get financed.Sparkzz said:
My personal view is that Jaguar has alienated what was once their core market. The introduction of the newer models has been a poor attempt at drawing in younger customers and simultaneously made the cars unattractive to the older driver who once looked to Jag for something of quality, status and comfort.
The 'traditional' Jaguar driver, someone in their 50s when the X300/X308 XJ was selling well, is either dead or very elderly.As has been pointed out by others, Jag's heyday of the d-type, e-type, XK120 etc is prehistoric history even to people in their 40s, so trying to cater for this buyer is just silly.
Sparkzz said:
LimaDelta said:
Taaaaang said:
LimaDelta said:
Kierkegaard said:
You also can't, unfortunately, choose who you sell your cars to and the current trend of expensive cars painted in lurid colours with dark wheels in 'footballer spec' again are victims of all brands.. just look at Bentley and Aston Martin.
Actually, you can. Stop offering cheap lease deals and PCP with artificially high balloon payments. Even a Bentley Bentayga, a £150,000 car can be had for only £1300 a month! The £60k deposit could be borrowed and repaid at about £1000/month so one could be driving around in a monster SUV Bentley for less than £2.5k per month! How is even that aspirational anymore? All of these 'brands' are selling out with their accessibility.
Maybe it is not the manufacturers fault, I guess money is just cheap these days.
Edited by LimaDelta on Thursday 10th January 14:56
Where do you live? In a Saudi Royal Palace?
unrepentant said:
LimaDelta said:
I didn't say it was cheap, but for a professional earning a half decent wage it is not exactly unachievable. I remember reading back in the 90's that the average net worth of a new Rolls Royce customer was c£10M. In 2018 you can 'buy' a Bentley on £50kpa if you really want to, and afford it quite comfortably on £100k.
No you can't. You wouldn't get financed.SUVs are where the money is. Not saloons, coupes or hatchbacks. Jaguar has been a drag on JLR for over a decade.
Diesels are the best power train for SUVs but bad press has almost killed the market.
Electric is still immature and impractical for the mass market.
When it comes to actually buying a car, JLR vehicles devalue more quickly which results in higher lease costs compared to German cars. This is a big problem.
Finally, interior design is part of the bling culture and now it's demanded. JLR is 10 years behind the game. Interiors are quite basic and don't give you the confidence they're screwed well like say a BMW.
Diesels are the best power train for SUVs but bad press has almost killed the market.
Electric is still immature and impractical for the mass market.
When it comes to actually buying a car, JLR vehicles devalue more quickly which results in higher lease costs compared to German cars. This is a big problem.
Finally, interior design is part of the bling culture and now it's demanded. JLR is 10 years behind the game. Interiors are quite basic and don't give you the confidence they're screwed well like say a BMW.
LimaDelta said:
Taaaaang said:
LimaDelta said:
Kierkegaard said:
You also can't, unfortunately, choose who you sell your cars to and the current trend of expensive cars painted in lurid colours with dark wheels in 'footballer spec' again are victims of all brands.. just look at Bentley and Aston Martin.
Actually, you can. Stop offering cheap lease deals and PCP with artificially high balloon payments. Even a Bentley Bentayga, a £150,000 car can be had for only £1300 a month! The £60k deposit could be borrowed and repaid at about £1000/month so one could be driving around in a monster SUV Bentley for less than £2.5k per month! How is even that aspirational anymore? All of these 'brands' are selling out with their accessibility.
Maybe it is not the manufacturers fault, I guess money is just cheap these days.
Edited by LimaDelta on Thursday 10th January 14:56
Where do you live? In a Saudi Royal Palace?
"Mr Müller-Ötvös reckons a typical Rolls-Royce customer is one of two sorts: the "ultra-rich net worth" who have $30m to spend a year while the "high net worth" customers have $5m a year."
Note the phrase "to spend" 50-100k a year indeed!
IMO Jaguar should have had an model S competitor out a few years ago.
Quiet fast, with a jag interior they could have charge more than Tesla
It amazes me that even though that car launched 2012, and yes its success was a surprise to some, that we still dont have any competition for it until the Taycan hits the streets in 2020. Theres no excuse for that and its Jaguars market, inspirational high end saloon.
Quiet fast, with a jag interior they could have charge more than Tesla
It amazes me that even though that car launched 2012, and yes its success was a surprise to some, that we still dont have any competition for it until the Taycan hits the streets in 2020. Theres no excuse for that and its Jaguars market, inspirational high end saloon.
yes the news today is rather depressing and worrying for those at JLR and all those supply companies too lets not forget......
they ramped up production too much too fast took loads of staff on expanded the lines and now the bubbles burst......
lets hope that EV technology will mean the creation of new jobs.
they ramped up production too much too fast took loads of staff on expanded the lines and now the bubbles burst......
lets hope that EV technology will mean the creation of new jobs.
AlexS_LDN said:
I'm going back some time but I remember on Traffic Cops the Central Motorway Policing group had Jags as traffic cars... 
I would have thought it's a pricey car to use in TPAC moves when nudging crims towards the hard shoulder or off the road.
They did (with massive discounts, as most forces do from BMW these days), and they spent most of their time in the workshop with various failures. They were offloaded pretty quickly and 3/5 series were brought in instead. I would have thought it's a pricey car to use in TPAC moves when nudging crims towards the hard shoulder or off the road.ash73 said:
silent ninja said:
SUVs are where the money is.
Right now it is, but for how long? Trends come and go. In a few years something else will be fashionable.Theres going to be massive upheaval in the auto world over the next 10 years, this is just the start.
Fewer cars sold, far less maintenance and work for dealers, mechanics etc, lots of jobs in engine manufacturing vanishing and rapid changes in tech, being agile or having lots of cash is going to be the key
NJJ said:
New XJ is rumoured to be all-electric and it cannot come soon enough to inject some excitement into the brand. It needs to be build in the UK though rather than in the I-Pace Austrian plant otherwise I fear for the future of the British plants.
Can't see how that would make sense frankly. A large, luxurious cruiser capable of crossing continents, with a 200 mile range?miniman said:
Can't see how that would make sense frankly. A large, luxurious cruiser capable of crossing continents, with a 200 mile range?
It should have 300 plus mile range and 100kw up charging. Realistically for a luxury large cruiser launching 2020 it should be better than that, 100kwh or larger battery, 800v system, 200kw charging etc
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