Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
J4CKO said:
Surely the premise is cars and only cars, not how the cars are funded ?
I dont think Schmee has commented about how he funds them, he does a video about the car and we choose to watch it or not ?
Same happened whenever Chris Harris got a new car, "How does he afford that ?" and there is a similar vein running through about the merits of leasing and a sentiment that it isnt quite fair, "he cant really afford that Golf R, he is just renting it".
Are you only allowed a nice car if you earnt the money yourself, even then I guess someone would comment that you are a Lawyer or something, that's not real work, I toiled down t'pit for 40 years to buy this GTR, then someone would say that your GTR is s
t because its "bought, not built".
Life isnt always fair, some boys get better toys, get used to it !
Just the fact you bring Harris into this conversation shows you've misunderstood. I don't think he's ever commented on how he has his money. There is some family influence there too and I don't resent him for it in the least. Especially as he does not claim to have gone from a Clio to a Maclaren though his YouTube presence and other 'investments" (unlike Schmee) -I dont think Schmee has commented about how he funds them, he does a video about the car and we choose to watch it or not ?
Same happened whenever Chris Harris got a new car, "How does he afford that ?" and there is a similar vein running through about the merits of leasing and a sentiment that it isnt quite fair, "he cant really afford that Golf R, he is just renting it".
Are you only allowed a nice car if you earnt the money yourself, even then I guess someone would comment that you are a Lawyer or something, that's not real work, I toiled down t'pit for 40 years to buy this GTR, then someone would say that your GTR is s
t because its "bought, not built".Life isnt always fair, some boys get better toys, get used to it !
http://www.telegraph.co.uk/cars/features/my-first-...
"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
I know plenty of wealthy people and in no way do I resent that these young guys have been lucky enough to have a helping hand in getting the cars and toys they want.
What Is wrong is they themselves clearly worry it would grate on a lot of people if they were honest about who they are: A load of rich kids f
king about with nice cars. So they themselves try portray what they do as largely self funded through their own merits. This increases their appeal for viewers who dream they can replicate it in the same way and is fundamentally dishonest. They clearly know this or they'd be more upfront about it. Shmee said:
I'll address anything that doesn't descend into typical PH-style internet squabble, what would you like to know?
What % of all your cars is funded from youtube ad revnue v's other means of income whatever they may be?Do you find this video quite accurate in terms of revenue?https://www.youtube.com/watch?v=ipnSt8cmEC4
The other one was: do you feel like you are part responsible for encouraging the stupid driving in London? I know you defended this in the past but previously (some are taken down) you had some videos of idiots driving at stupid speeds through the middle of London.
jackpe said:
http://www.telegraph.co.uk/cars/features/my-first-...
"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
Funny that he missed out the back where he worked for a bank in IT"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
johnwilliams77 said:
jackpe said:
http://www.telegraph.co.uk/cars/features/my-first-...
"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
Funny that he missed out the back where he worked for a bank in IT"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
johnwilliams77 said:
What % of all your cars is funded from youtube ad revnue v's other means of income whatever they may be.
Figures have been quoted earlier in this thread that are in the right sort of ballpark but below the actual rate for a successful channel on YouTube; especially one with 3 guys working purely on the business/marketing side. The Shmee150 channel currently receives around 10m views a month over the last 6 months. Contracts with YouTube and Google AdSense ban me from releasing confidential ad earnings information as much as I'd love to tell you more.YouTube ad revenues represent a %age of my total income alongside sponsorships, branded content deals, other platforms, working for many different companies through presenting, social media advice etc. I have involvements in other small things, but nothing that generates substantial enough incomes to significant alone. That does not include obviously the recent sale of my 675LT due to incoming Spider, fairly obviously at a strong markup.
Short story, my 12 month earnings would fund my entire garage (LT and GT4 outright and I openly admit I bought my FF on Ferrari finance, £50k down).
I'd like to point out, I'm not bashing the people making these videos - they have identified a market and they are producing the content youtube viewers clearly want to see and they are reaping reward for their effort. And it is effort - anyone who has edited together a bit of video footage knows its a painful and time consuming process. I don't mind how they got the cars / get to do the things they do - good for them.
I'm doing similar adventures but without the youtube channel - eg I'm doing a 3500 mile euro road trip this year as I have done for the last 5 years - having to make a video every day while on the trip seems like hard work, so I'll stick to take a few gopro videos and share them with my friends.
It's the viewers I'm more interested in - I presume they want a window in the life of a supercar owner - I guess I find that a bit odd, but thinking about it, these vbloggers have an international audience and no doubt many viewer's circumstances mean they may never get to drive a fast car or live the life of james bond jetting around the world so it is an escape. Even the average pistonhead garage may well beyond many viewers wildest dreams.
I hope one of them will start to make videos I would prefer to see - racing, trackdays, actually driving a car sideways, real adventures, brushes with the law etc. making videos about people they meet and the cars they drive rather than about themselves. Taxtherich is one of my favourite channels - they get it, it's all about the cars as they remain 'anonymous' although of course rumour is rife. In the meantime, I think they would benefit from doing videos togeather - banter between two people and contrasting conversion is interesting to watch - that's why it's not Jeremy Clarkson on his own.
I've been at a few events where the youtube vbloggers including the names mentioned in this thread have been there, the main thing I've noticed is the large number of (for want of a better word) copycats springing up. half the people at car events are now nattering to selfie sticks.
The obsession on here (and in general) with finding fault with these guys is a bit strange, but maybe its the british tradition. I admire what they have achieved and in some ways I wish I'd have thought of it. I didn't, because I don't understand the audience and assumed this type of content wouldn't be very interesting beyond the initial novelty value. turns out I was very wrong.
If these guys are smart, they will continue to understand their audiences and evolve their content - good luck to them.
I'm doing similar adventures but without the youtube channel - eg I'm doing a 3500 mile euro road trip this year as I have done for the last 5 years - having to make a video every day while on the trip seems like hard work, so I'll stick to take a few gopro videos and share them with my friends.
It's the viewers I'm more interested in - I presume they want a window in the life of a supercar owner - I guess I find that a bit odd, but thinking about it, these vbloggers have an international audience and no doubt many viewer's circumstances mean they may never get to drive a fast car or live the life of james bond jetting around the world so it is an escape. Even the average pistonhead garage may well beyond many viewers wildest dreams.
I hope one of them will start to make videos I would prefer to see - racing, trackdays, actually driving a car sideways, real adventures, brushes with the law etc. making videos about people they meet and the cars they drive rather than about themselves. Taxtherich is one of my favourite channels - they get it, it's all about the cars as they remain 'anonymous' although of course rumour is rife. In the meantime, I think they would benefit from doing videos togeather - banter between two people and contrasting conversion is interesting to watch - that's why it's not Jeremy Clarkson on his own.
I've been at a few events where the youtube vbloggers including the names mentioned in this thread have been there, the main thing I've noticed is the large number of (for want of a better word) copycats springing up. half the people at car events are now nattering to selfie sticks.
The obsession on here (and in general) with finding fault with these guys is a bit strange, but maybe its the british tradition. I admire what they have achieved and in some ways I wish I'd have thought of it. I didn't, because I don't understand the audience and assumed this type of content wouldn't be very interesting beyond the initial novelty value. turns out I was very wrong.
If these guys are smart, they will continue to understand their audiences and evolve their content - good luck to them.
johnwilliams77 said:
Do you find this video quite accurate in terms of revenue?https://www.youtube.com/watch?v=ipnSt8cmEC4
The other one was: do you feel like you are part responsible for encouraging the stupid driving in London? I know you defended this in the past but previously (some are taken down) you had some videos of idiots driving at stupid speeds through the middle of London.
I haven't personally watched that video yet so cannot comment.The other one was: do you feel like you are part responsible for encouraging the stupid driving in London? I know you defended this in the past but previously (some are taken down) you had some videos of idiots driving at stupid speeds through the middle of London.
I don't want to touch on the London driving topic again, it's been done to death and there's a reason I haven't been to Sloane Street in closing on a year now.
johnwilliams77 said:
jackpe said:
http://www.telegraph.co.uk/cars/features/my-first-...
"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
Funny that he missed out the back where he worked for a bank in IT"After working briefly as a ski instructor Burton, 28, made his first video in 2010 when he spotted two rare supercars at a Top Gear event. His work as an entrepreneur and investor next to his life as a YouTube star have since made him enough money to start buying his own collection of exotic cars."
Shmee said:
Figures have been quoted earlier in this thread that are in the right sort of ballpark but below the actual rate for a successful channel on YouTube; especially one with 3 guys working purely on the business/marketing side. The Shmee150 channel currently receives around 10m views a month over the last 6 months. Contracts with YouTube and Google AdSense ban me from releasing confidential ad earnings information as much as I'd love to tell you more.
YouTube ad revenues represent a %age of my total income alongside sponsorships, branded content deals, other platforms, working for many different companies through presenting, social media advice etc. I have involvements in other small things, but nothing that generates substantial enough incomes to significant alone. That does not include obviously the recent sale of my 675LT due to incoming Spider, fairly obviously at a strong markup.
Short story, my 12 month earnings would fund my entire garage (LT and GT4 outright and I openly admit I bought my FF on Ferrari finance, £50k down).
Thanks for the response, interesting.YouTube ad revenues represent a %age of my total income alongside sponsorships, branded content deals, other platforms, working for many different companies through presenting, social media advice etc. I have involvements in other small things, but nothing that generates substantial enough incomes to significant alone. That does not include obviously the recent sale of my 675LT due to incoming Spider, fairly obviously at a strong markup.
Short story, my 12 month earnings would fund my entire garage (LT and GT4 outright and I openly admit I bought my FF on Ferrari finance, £50k down).
And Berlin, no, it doesn't really matter but the article is slightly miss-leading since it is part of his working career and an article about him specifically and creates this false illusion to people.
peterattheboro said:
Shmee,
When is the video up from Croft?
Was disappointed not to see your 675LT up close as it's a great colour and couldn't get access to the orange one as I disappeared at lunch time.
And your Ferrari needed a wash
I popped 700 miles on the FF in 48 hours, it's the perfect car for that kind of trip although as you right say parking in a muddy field at Cholmondeley didn't help!When is the video up from Croft?
Was disappointed not to see your 675LT up close as it's a great colour and couldn't get access to the orange one as I disappeared at lunch time.
And your Ferrari needed a wash
Croft video including jumping on board the P1 GTR and 650S GT3 will be tomorrow afternoon - I'm editing as I write.
Shmee said:
johnwilliams77 said:
What % of all your cars is funded from youtube ad revnue v's other means of income whatever they may be.
Figures have been quoted earlier in this thread that are in the right sort of ballpark but below the actual rate for a successful channel on YouTube; especially one with 3 guys working purely on the business/marketing side. The Shmee150 channel currently receives around 10m views a month over the last 6 months. Contracts with YouTube and Google AdSense ban me from releasing confidential ad earnings information as much as I'd love to tell you more.YouTube ad revenues represent a %age of my total income alongside sponsorships, branded content deals, other platforms, working for many different companies through presenting, social media advice etc. I have involvements in other small things, but nothing that generates substantial enough incomes to significant alone. That does not include obviously the recent sale of my 675LT due to incoming Spider, fairly obviously at a strong markup.
Short story, my 12 month earnings would fund my entire garage (LT and GT4 outright and I openly admit I bought my FF on Ferrari finance, £50k down).
Another quick Q for you: I subscribe to a lot of Youtubers, some of them mentioned in this thread, VLOG's, Gaming, Music. Youtube Is a part of my daily routine now. As a result I have noticed there is quite a divide in the wealth of Youtubers in that Car Vlog'ers seem to be the wealthiest, then gamers, regular Vlogers, with the rest following. So now to my question.
Is Youtube's pay scale based purely on sheer views or does the type of channel (Cars, gaming etc) change how much you get per view etc.?
TheLuke said:
Is Youtube's pay scale based purely on sheer views or does the type of channel (Cars, gaming etc) change how much you get per view etc.?
Pay is actually based on the viewer, not the channel! Every time you hit a video the advert that loads is based on AdSense picking out a target ad for you.Cars in general have an older audience than most other genres of YouTube content, for example 80% of my audience is between 18-44, the peak category being 40% from 25-34 which is generally the target group for advertisers and as such pushes the rates higher. It also seems to be heavy on countries including the UK and US where again the rates are higher for viewers than elsewhere so that helps.
For my channel in particular we spend a lot of time analysing statistics and converting that information into something we can use to go out and sell advertising - just as for example you'll see EVO or Autocar doing to pull in ads for their pages. That I suppose is the business side behind this that nobody sees - the content only shows what we want it to show.
Whilst you're here...
You seem far too sedate driving some cars even out on track. You don't seem to push them that hard or get anywhere near the redline.
I think the video that stands out was when you were driving a 675 before you took delivery.
Do you just not like pushing them that much?
You seem far too sedate driving some cars even out on track. You don't seem to push them that hard or get anywhere near the redline.
I think the video that stands out was when you were driving a 675 before you took delivery.
Do you just not like pushing them that much?
peterattheboro said:
Whilst you're here...
You seem far too sedate driving some cars even out on track. You don't seem to push them that hard or get anywhere near the redline.
I think the video that stands out was when you were driving a 675 before you took delivery.
Do you just not like pushing them that much?
I used to think the same, however, if he was to put anything remotely stupid on the internet he would get absolutely hounded by the PH do-gooders/comments page.You seem far too sedate driving some cars even out on track. You don't seem to push them that hard or get anywhere near the redline.
I think the video that stands out was when you were driving a 675 before you took delivery.
Do you just not like pushing them that much?
He has posted some pretty decent laps in the LT on track and not bad performance in an M6. I don't think he is afraid to hang around and would wager he would tend to follow most of the motorway speed limits and in cities and he seems a pretty sensible chap.
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