What is happening at EVO magazine?

What is happening at EVO magazine?

Author
Discussion

trickywoo

11,982 posts

232 months

Sunday 3rd December 2017
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coppice said:
there's some cracking stuff , and Leno , Dron and Simister especially are always a treat to read.

I used to get the independent free and therefore tried to read Simister. Note tried. Absolutely dire. I assumed he has seen sense and given up trying to be a motoring journalist. I was going to try octane but won’t bother now I know he writes in it.

Sa Calobra

37,380 posts

213 months

Sunday 3rd December 2017
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Reminds me... Lenos garage is back soon on tv

edo

16,699 posts

267 months

Sunday 3rd December 2017
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This months evo has 50 pages of advertising out of 162 (not including the paid for product reviews and sponsorship all over the place from warranty-wise).

Over a 3rd. I wont be renewing.

rgw2012

598 posts

145 months

Sunday 3rd December 2017
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edo said:
This months evo has 50 pages of advertising out of 162 (not including the paid for product reviews and sponsorship all over the place from warranty-wise).

Over a 3rd. I wont be renewing.
Me neither - there are some nice pictures now and again but that's it for me; the journalistic quality has steadily declined and regular contributors seemed to be leaving in droves, the amount of advertising has gone through the roof and the physical quality has also deteriorated in my view. Smells of a sinking ship to me.

edo

16,699 posts

267 months

Sunday 3rd December 2017
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I tweeted. no responses. feel free to re-tweet if you're a tweeter!

https://twitter.com/edwowen/status/937006569962770...


Nigel_O

2,944 posts

221 months

Sunday 3rd December 2017
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I bought a copy of Evo yesterday on impulse - just fancied something other than my Top Gear subscription

It was only when I got it home that Wifey pointed out the issue date...... February 2018 !!

Surely monthly magazines shouldn't be allowed to release THAT early?

I guess they're short of money and want the extra revenue from issuing more, erm, issues

waynecyclist

9,093 posts

116 months

Sunday 3rd December 2017
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The December issue of Classic and Sportscar is 266 pages and over 140 pages are full page adverts.

Been a subscriber for years and never really noticed that many adverts before.

Maybe they are struggling as well.

Sa Calobra

37,380 posts

213 months

Sunday 3rd December 2017
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Motorsport mag is another one that tipped into being very successful at selling ad space. Someone needs to reign in the sales team/relook and focus on what the mag is for. ..It'll end up killing mags, I know the mag owners know more ads = money money and customers are mugs who'll keep buying but when they become tired and stop buying, advertisers then leave.

I used to buy FHM etc religiously, flicking through 8-10 pages I'd ads before the index page insulted me too much.

Monkeylegend

26,609 posts

233 months

Sunday 3rd December 2017
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If only there was an adblocker for car magazines.


Clockwork Cupcake

75,026 posts

274 months

Sunday 3rd December 2017
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Having said that, I bought an issue of Marie Claire recently. The first page that wasn't adverts was page 37, and that was just the table of contents. The first actual article was on page 70.

So EVO have a long way to go to catch up with that. But I totally agree that it feels like it is heading there. yes

PorkInsider

5,952 posts

143 months

Sunday 3rd December 2017
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coppice said:
camshafted said:
Paul Walker's death was the biggest story in the world for a week or so.

I imagine it could have been too late to amend the article in time for publication.
Not on the planet I live - I first heard of him after he died , when I realised he was in the films that twelve year olds of all ages watch . I am now reminded of his premature demise by those tragic little quotes some folk stick on the side of their cars.
Yep. I only found out who he was because I saw on the news that an actor had died in a crash and then saw something on PH about it.

Could have been an actor from Star Wars, or something, for all I knew.

I genuinely didn’t realise those films he was in were watched by adults. I thought it was a children’s thing.

MR2 Steve

327 posts

109 months

Sunday 3rd December 2017
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Evo not available with Tesco clubcard vouchers anymore. Not sure it’s good enough anymore to pay for a subscription. Will pick and choose issues now the subscription has run out.

havoc

30,303 posts

237 months

Sunday 3rd December 2017
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Muzzer79 said:
It is a bit difficult for EVO. They have to rate cars honestly and they can’t help it if Porsches are so good.
But are they really, or is it a case of "Emperor's new clothes"?

I'm not saying they're bad cars, but the 911, right through to the 997*, was always a car that made YOU drive it the way it wanted to be driven, rather than being flexible to the driver's style.

If you like driving in such a way (or indeed are able to, to the required level), then I'm sure they are very good. If not, then historically they've been a liability smothered by increasingly capable electronics.

...and clearly there's a large contingent in evo who DO like to drive that way...and possibly the journalistic team at evo self-selected, as anyone who gainsaid Porsche would find themselves in a minority...



* Not sure about the 991.

Clockwork Cupcake

75,026 posts

274 months

Sunday 3rd December 2017
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My biggest problem with EVO, notwithstanding all the things already said, is their almost fetishistic obsession with getting the back end out. You get the impression that any car that can't oversteer on the merest whiff of throttle on a bend or roundabout is somehow a *bad* car in their eyes.
There are very, very few reviews in EVO that don't make some reference to it. Which, of course, is where SniffPetrol's whole "Dab of Oppo" came from.

That couldn't be any further from my requirements for a road car, where such behaviour would see your collar being felt if plod witnessed it or it was captured on someone's dash cam.


slk 32

1,493 posts

195 months

Sunday 3rd December 2017
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coppice said:
The frustration with Octane is that if one scythes through The World of Robert Coucher, the man who seems to be morphing into the devil spawn of Alan Partridge and Hugh Hefner, there's some cracking stuff , and Leno , Dron and Simister especially are always a treat to read.

I just have to close my eyes and turn the pages quickly when dear Robert is droning on about his never- never land of fine wines ,Jaguar motor cars, cigar humidors and Hooray Henries .
If Coucher gets any further up his own arse he'll disappear.

This months article column is all about some exclusive lunch club. I used to think his articles were a bit tongue in cheek but it's clear to me now he lacks the self awareness for that

havoc

30,303 posts

237 months

Sunday 3rd December 2017
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Doesn't he have some ownership interest in the mag...gotta be some reason they haven't kicked him out yet...

iSore

4,011 posts

146 months

Sunday 3rd December 2017
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I knew Robert (he was nicknamed 'Bob Crouch' by some) 20 odd years ago and I found him okay if a bit 'Strawberries and Champagne' - but bland he certainly wasn't. He had a 101 or 750 Giulietta that he drove pretty hard almost everywhere. I guess he must have changed a bit since then but compared to some of the awful back stabbing reptiles that inhabited a certain major publishing house at the time he was a pleasant enough guy, as was Mick Walsh.


edo

16,699 posts

267 months

Sunday 3rd December 2017
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Good reply from Stuart Gallagher (editor) to an email and a tweet, which he didn't have to do, but fundamentally nothing is likely to change sadly.

slk 32

1,493 posts

195 months

Sunday 3rd December 2017
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edo said:
Good reply from Stuart Gallagher (editor) to an email and a tweet, which he didn't have to do, but fundamentally nothing is likely to change sadly.
I understand the need for ads but the awful quality paper feels like a real own goal. What is the point in taking decent pics if you print it on toilet paper?

I notice the Octane price has gone up ten per cent (and they are using crap paper too!)


Sa Calobra

37,380 posts

213 months

Monday 4th December 2017
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Clockwork Cupcake said:
My biggest problem with EVO, notwithstanding all the things already said, is their almost fetishistic obsession with getting the back end out. You get the impression that any car that can't oversteer on the merest whiff of throttle on a bend or roundabout is somehow a *bad* car in their eyes.
There are very, very few reviews in EVO that don't make some reference to it. Which, of course, is where SniffPetrol's whole "Dab of Oppo" came from.

That couldn't be any further from my requirements for a road car, where such behaviour would see your collar being felt if plod witnessed it or it was captured on someone's dash cam.
Or like the tit I observed this weekend ended up pointing in the wrong direction on a suburban road.