Are these Vloggers just a scam? SOL or Shmee etc???????

Are these Vloggers just a scam? SOL or Shmee etc???????

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jonm01

817 posts

239 months

Sunday 25th June 2017
quotequote all
flibbage0 said:
Surely there is a gap in the market for youtube videos on normal (ish) cars, like sheds and old luxo barges etc.

For example a BMW 760i from 2005 or a Peugeot 205 GTI
Nope.

VGTICE

1,003 posts

89 months

Sunday 25th June 2017
quotequote all
will_ said:
One thing I don't understand is why these vids are so long - is there some form of additional monetisation for videos over 10 minutes or something? A Top Gear segment is usually about that long, but that is professionally shot and edited, not just some block speaking.....
Youtube algorithms rank vids over 10 mins higher than the ones below.

johnwilliams77

8,308 posts

105 months

Sunday 25th June 2017
quotequote all
will_ said:
One thing I don't understand is why these vids are so long - is there some form of additional monetisation for videos over 10 minutes or something? A Top Gear segment is usually about that long, but that is professionally shot and edited, not just some block speaking.....
Yip, there certainly used to be.
https://www.youtube.com/watch?v=rTv5fXMwSz4&t=...


VGTICE

1,003 posts

89 months

Sunday 25th June 2017
quotequote all
twoblacklines said:
Dunno about brand names.
It sounds like this guy, although it might be coincidence but this just shows how big market niches can be

https://mixergy.com/interviews/lumitact-with-trey-...

He does get some interesting complaints though.

https://www.scamguard.com/universityofgunscom/

Shmee

7,565 posts

215 months

Sunday 25th June 2017
quotequote all
VGTICE said:
will_ said:
One thing I don't understand is why these vids are so long - is there some form of additional monetisation for videos over 10 minutes or something? A Top Gear segment is usually about that long, but that is professionally shot and edited, not just some block speaking.....
Youtube algorithms rank vids over 10 mins higher than the ones below.
It's a little more complicated than that.

YouTube prefers and promotes videos that keep high retention and watch time. For example if your video is 10 seconds and everyone watches it in full it can never have a watch time over 10 seconds on average. If it's 5 minutes, then even if most people watch only 25% of it you're still at 1 min 15 secs. Simply put, if it's 10 mins or 15 mins or 20 mins this will extrapolate out but what you have to avoid is creating very high click-away rates.

For example I occasionally make content that is circa 45 minutes long; when I have a full day driving or lots of time with a special car that I have a lot of information on like the Bugatti Chiron or Ferrari 812superfast. These videos manage average retention time of circa 10-12 minutes which means not only do they get pushed very hard by the YouTube algorithms and build up big views (currently at 920k views on the former in a month and 320k views on the latter in a few days) but they also earn very well per-view too as the content is very engaging.

There are hundreds of factors that influence the algorithms and this is just one of them, but equally it has proven itself that if you make long content with no point then it will just flop too. Where that point comes is down to reaching a certain percentile, it's not about 100% coverage.

Gav147

979 posts

163 months

Sunday 25th June 2017
quotequote all
Streetrod said:
Quickmoose said:
It's just a shame he never has the words.....
Yeah!! biggrin That phrase does start to grind after a while. Possibly a thesaurus should be his next purchase rather than a new super car
Just watched his latest video on the P1 LM and given the intro, I'm hazarding a guess that MrJWW may just follow this thread laugh

https://www.youtube.com/watch?v=t3-M-80CAbY

Edited by Gav147 on Sunday 25th June 11:34

jon-

16,512 posts

218 months

Sunday 25th June 2017
quotequote all
Shmee said:
It's a little more complicated than that.

YouTube prefers and promotes videos that keep high retention and watch time. For example if your video is 10 seconds and everyone watches it in full it can never have a watch time over 10 seconds on average. If it's 5 minutes, then even if most people watch only 25% of it you're still at 1 min 15 secs. Simply put, if it's 10 mins or 15 mins or 20 mins this will extrapolate out but what you have to avoid is creating very high click-away rates.

For example I occasionally make content that is circa 45 minutes long; when I have a full day driving or lots of time with a special car that I have a lot of information on like the Bugatti Chiron or Ferrari 812superfast. These videos manage average retention time of circa 10-12 minutes which means not only do they get pushed very hard by the YouTube algorithms and build up big views (currently at 920k views on the former in a month and 320k views on the latter in a few days) but they also earn very well per-view too as the content is very engaging.

There are hundreds of factors that influence the algorithms and this is just one of them, but equally it has proven itself that if you make long content with no point then it will just flop too. Where that point comes is down to reaching a certain percentile, it's not about 100% coverage.
Just to work with your example (thank you), 10-12 minutes on a 45 minute video is about 25% watch, which is like 2.30 minutes on a 10 minute video. This seems a little low, or is the current theory that the longer the content, the less watch % is needed to make it perform well?

My last video was 12 minutes and is holding at around 5-6 minutes watch time, and it's the first of mine youtube has picked up and pushed hard.

johnwilliams77

8,308 posts

105 months

Sunday 25th June 2017
quotequote all
Amazing vieo by JWW today
https://www.youtube.com/watch?v=t3-M-80CAbY
Guess what - he doesn't have the words - understandable, really.

will_

6,027 posts

205 months

Sunday 25th June 2017
quotequote all
Shmee said:
VGTICE said:
will_ said:
One thing I don't understand is why these vids are so long - is there some form of additional monetisation for videos over 10 minutes or something? A Top Gear segment is usually about that long, but that is professionally shot and edited, not just some block speaking.....
Youtube algorithms rank vids over 10 mins higher than the ones below.
It's a little more complicated than that.

YouTube prefers and promotes videos that keep high retention and watch time. For example if your video is 10 seconds and everyone watches it in full it can never have a watch time over 10 seconds on average. If it's 5 minutes, then even if most people watch only 25% of it you're still at 1 min 15 secs. Simply put, if it's 10 mins or 15 mins or 20 mins this will extrapolate out but what you have to avoid is creating very high click-away rates.

For example I occasionally make content that is circa 45 minutes long; when I have a full day driving or lots of time with a special car that I have a lot of information on like the Bugatti Chiron or Ferrari 812superfast. These videos manage average retention time of circa 10-12 minutes which means not only do they get pushed very hard by the YouTube algorithms and build up big views (currently at 920k views on the former in a month and 320k views on the latter in a few days) but they also earn very well per-view too as the content is very engaging.

There are hundreds of factors that influence the algorithms and this is just one of them, but equally it has proven itself that if you make long content with no point then it will just flop too. Where that point comes is down to reaching a certain percentile, it's not about 100% coverage.
Thank you gents for that useful info - I thought there would be a reason.

It is a shame that this is the way the algorithm works, as I just can't be bothered to wade through 8 minutes of filler for two minutes of content and I can't be alone.

VGTICE

1,003 posts

89 months

Sunday 25th June 2017
quotequote all
Gav147 said:
Streetrod said:
Quickmoose said:
It's just a shame he never has the words.....
Yeah!! biggrin That phrase does start to grind after a while. Possibly a thesaurus should be his next purchase rather than a new super car
Just watched his latest video on the P1 LM and given the intro, I'm hazarding a guess that MrJWW may just follow this thread laugh

https://www.youtube.com/watch?v=t3-M-80CAbY

Edited by Gav147 on Sunday 25th June 11:34
James if you really do read this, it's time for new glasses mate, those welder's goggles are ridiculous.

VGTICE

1,003 posts

89 months

Sunday 25th June 2017
quotequote all
Shmee said:
VGTICE said:
will_ said:
One thing I don't understand is why these vids are so long - is there some form of additional monetisation for videos over 10 minutes or something? A Top Gear segment is usually about that long, but that is professionally shot and edited, not just some block speaking.....
Youtube algorithms rank vids over 10 mins higher than the ones below.
It's a little more complicated than that.

YouTube prefers and promotes videos that keep high retention and watch time. For example if your video is 10 seconds and everyone watches it in full it can never have a watch time over 10 seconds on average. If it's 5 minutes, then even if most people watch only 25% of it you're still at 1 min 15 secs. Simply put, if it's 10 mins or 15 mins or 20 mins this will extrapolate out but what you have to avoid is creating very high click-away rates.

For example I occasionally make content that is circa 45 minutes long; when I have a full day driving or lots of time with a special car that I have a lot of information on like the Bugatti Chiron or Ferrari 812superfast. These videos manage average retention time of circa 10-12 minutes which means not only do they get pushed very hard by the YouTube algorithms and build up big views (currently at 920k views on the former in a month and 320k views on the latter in a few days) but they also earn very well per-view too as the content is very engaging.

There are hundreds of factors that influence the algorithms and this is just one of them, but equally it has proven itself that if you make long content with no point then it will just flop too. Where that point comes is down to reaching a certain percentile, it's not about 100% coverage.
I must be one of the few that watch videos in full then, although when it's obvious there's going to be loads of filler material I do scroll through every now and then.

Shmee

7,565 posts

215 months

Sunday 25th June 2017
quotequote all
jon- said:
Just to work with your example (thank you), 10-12 minutes on a 45 minute video is about 25% watch, which is like 2.30 minutes on a 10 minute video. This seems a little low, or is the current theory that the longer the content, the less watch % is needed to make it perform well?

My last video was 12 minutes and is holding at around 5-6 minutes watch time, and it's the first of mine youtube has picked up and pushed hard.
The larger the view numbers get, the harder it is to hold watch time as you are exposed to more casual viewers who naturally aren't going to retain the same focus. My videos of around 10-12 minutes of length get about a 5-6 minute watch time for comparison; fair to say the average person watches half the video, that's when a normal video reaches 100k-200k or so.

Again though it's such a ludicrously complicated algorithm to try and determine and it functions in so many ways that it's nigh on impossible to actually work out what you need to do.

InitialDave

11,992 posts

121 months

Sunday 25th June 2017
quotequote all
I may have missed it earlier, or forgotten the reasons, but why do Youtube prefer longer videos specifically?

Surely if someone watches 3 10m videos rather than 1 30m video, you have more opportunity to sell advertising (or at least no less, if the 30m video had advert breaks), and you gain more information of their viewing preferences by having 3 data points of what they choose to watch?

VGTICE

1,003 posts

89 months

Sunday 25th June 2017
quotequote all
InitialDave said:
I may have missed it earlier, or forgotten the reasons, but why do Youtube prefer longer videos specifically?

Surely if someone watches 3 10m videos rather than 1 30m video, you have more opportunity to sell advertising (or at least no less, if the 30m video had advert breaks), and you gain more information of their viewing preferences by having 3 data points of what they choose to watch?
It indicates engagement and quality material and helps them eliminate scams like the reply girl scam.

https://en.wikipedia.org/wiki/Reply_girl

Vocht

1,631 posts

166 months

Sunday 25th June 2017
quotequote all
Shmee said:
It's a little more complicated than that.

YouTube prefers and promotes videos that keep high retention and watch time. For example if your video is 10 seconds and everyone watches it in full it can never have a watch time over 10 seconds on average. If it's 5 minutes, then even if most people watch only 25% of it you're still at 1 min 15 secs. Simply put, if it's 10 mins or 15 mins or 20 mins this will extrapolate out but what you have to avoid is creating very high click-away rates.

For example I occasionally make content that is circa 45 minutes long; when I have a full day driving or lots of time with a special car that I have a lot of information on like the Bugatti Chiron or Ferrari 812superfast. These videos manage average retention time of circa 10-12 minutes which means not only do they get pushed very hard by the YouTube algorithms and build up big views (currently at 920k views on the former in a month and 320k views on the latter in a few days) but they also earn very well per-view too as the content is very engaging.

There are hundreds of factors that influence the algorithms and this is just one of them, but equally it has proven itself that if you make long content with no point then it will just flop too. Where that point comes is down to reaching a certain percentile, it's not about 100% coverage.
As a viewer, I actually prefer the longer 45 min videos as it gives you (or whoever i'm watching) more time to go into much more detail on the featuring car/subject. The 812superfast is a perfect example of this. I think your video is the only one online (that I could find anyway) that shows the car in depth, from small things such as a good look around the boot and cupholders, to the optional extras and features available.

Autocar, Evo, Autoexpress etc reviews are now hardly distinguishable from one and other, simply regurgitating the same top trump stats and lightly covering all bases within 6-10 minutes.

I now always choose to watch a Shmee video over all of the magazines videos as I know I'm going to get a level of detail and information far beyond theirs.


roystinho

3,767 posts

177 months

Monday 26th June 2017
quotequote all
If anyone is interested in Bikes, this guy is pretty funny, stumbled upon him after only a few videos

https://www.youtube.com/channel/UC3Oua9TZVXv8VUM9r...

And, as someone who does YouTube, for me you've just got to try and create content that you and your friends would enjoy watching back. We got into it for a bit of fun and to interact with other 'geeks', don't batter social media and because of that have a nice little audience which is great as we can interact with all. We actually worry a little that the channel could completely take off (though chances are it won't) and we'd lose this element... anyway, if you're into trainers, shameless plug www.youtube.com/c/theannexe

Love the TGE stuff also, seems (almost weird saying this) more real/relatable and enjoyable than most of the others for me

Edited by roystinho on Monday 26th June 16:39

ThatnameagainitsTGE

390 posts

90 months

Tuesday 27th June 2017
quotequote all
roystinho said:
Love the TGE stuff also, seems (almost weird saying this) more real/relatable and enjoyable than most of the others for me

Edited by roystinho on Monday 26th June 16:39
Thanks mate! Also, I'm into trainers as you may have seen across my socials - will check your channel out!

roystinho

3,767 posts

177 months

Tuesday 27th June 2017
quotequote all
ThatnameagainitsTGE said:
roystinho said:
Love the TGE stuff also, seems (almost weird saying this) more real/relatable and enjoyable than most of the others for me

Edited by roystinho on Monday 26th June 16:39
Thanks mate! Also, I'm into trainers as you may have seen across my socials - will check your channel out!
Just found you on Instagram, bit of a Yeezy fan? We raffles some creams off for charity, hoping to pick some Zebras up this week

Kenny Powers

2,618 posts

129 months

Tuesday 27th June 2017
quotequote all
Continuing to enjoy TGE's newest content. Very amiable chap, very entertaining, great taste in cars, and loads of money. Living the dream. Respect where it's due smile

Horsey McHorseface

2,547 posts

186 months

Tuesday 27th June 2017
quotequote all
Kenny Powers said:
Continuing to enjoy TGE's newest content. Very amiable chap, very entertaining, great taste in cars, and loads of money. Living the dream. Respect where it's due smile
And countless holidays and breaks, despite being the City’s busiest worker. How does he do it? Amazing.

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