JLR on 3 day week
Discussion
I think the gist of the comments flow toward brand awareness and lack of products. Their cars dont capture the new driver (young) and therefore do not catch their attention later on in life.
I am also not completely sure of Jaguars line up of cars based from the model name. It does not spring to mind immediately what an x type, f type XR & XF are, not without some pause for thought, which I don't have to do with other manufacturers. If I got any model numbers wrong it just shows. It's no wonder that Jaguar have never been searched for when car hunting.
I am also not completely sure of Jaguars line up of cars based from the model name. It does not spring to mind immediately what an x type, f type XR & XF are, not without some pause for thought, which I don't have to do with other manufacturers. If I got any model numbers wrong it just shows. It's no wonder that Jaguar have never been searched for when car hunting.
Harji said:
I think the gist of the comments flow toward brand awareness and lack of products. Their cars dont capture the new driver (young) and therefore do not catch their attention later on in life.
I am also not completely sure of Jaguars line up of cars based from the model name. It does not spring to mind immediately what an x type, f type XR & XF are, not without some pause for thought, which I don't have to do with other manufacturers. If I got any model numbers wrong it just shows. It's no wonder that Jaguar have never been searched for when car hunting.
Without totting up everything opined on this thread, I don’t think the gist of the comments is at all like you say.I am also not completely sure of Jaguars line up of cars based from the model name. It does not spring to mind immediately what an x type, f type XR & XF are, not without some pause for thought, which I don't have to do with other manufacturers. If I got any model numbers wrong it just shows. It's no wonder that Jaguar have never been searched for when car hunting.
I don’t think Jaguar are lacking for brand awareness nor are they lacking in products (numbers of models strewn across JLR). And I’m generally caustic on what their problems are.
Jaguar might have an issue as regards positioning, i.e. where the brand goes next and to what sort of customer it needs to go all out for, but I think anyone who’s even remotely aware of cars has at least heard of Jaguar.
And it’s not a lack of products per se, more are they the right products to sell in volumes to make them successful long term and to be positioned and differentiated enough from the competition. In a nutshell, they’ve got too many models for not enough market share which if pared back might be capital better spent on improving core products they can win upon.
You might not know your way round the range, but knowing an F-Type from a Sports Brake is mere token compared to memorising all of Toyotas range. If you struggle with Jag, good luck telling me the difference between an Aplhard and a Vellfire.
Re Jaguar brand. Am the wrong side of fifty, but would not buy a Jaguar as conjures up an old man, golf and Conservative club type image.
This could well be my ancient thinking, so could some younger owners who have bought new say what they feel they are buying into brandwise?
Genuinely interested if the brand has managed to move on from the, possibly, lazy social stereotypes I am lumbering it with.
This could well be my ancient thinking, so could some younger owners who have bought new say what they feel they are buying into brandwise?
Genuinely interested if the brand has managed to move on from the, possibly, lazy social stereotypes I am lumbering it with.
Edited by _Sorted_ on Tuesday 8th January 22:29
TheStigsWeeBrother said:
Wills2 said:
gizlaroc said:
What I don't get with JLR is they are spending 100s of millions on so many new products, they are moving onto shorter lifecycles like other manufacturers, but Jaguar and more so Land Rover have been known and loved for the fact their products have such long life cycles.
IMHO they could have simply upgraded the Defender by putting in ultra modern engines and modern interiors, the new Evoque is hardly changing things a new infotainment system and digital dash with new lights would have been enough.
IMHO they could have simply upgraded the Defender by putting in ultra modern engines and modern interiors, the new Evoque is hardly changing things a new infotainment system and digital dash with new lights would have been enough.
https://www.youtube.com/watch?v=UUtJBESCZCg
There is so much more they could have done with it.
_Sorted_ said:
Re Jaguar brand. Am the wrong side of fifty, but would not buy a Jaguar as conjures up an old man, golf and Conservative club type image.
This could well be my ancient thinking, so could some younger owners who have bought new say what they feel they are buying into brandwise?
Genuinely interested if the brand has managed to move on from the, possibly, lazy social stereotypes I am lumbering it with.
Tellingly, I had an XF for a 24h test drive last summer and ended up getting a Volvo estate which is clearly a 'yoof' brand This could well be my ancient thinking, so could some younger owners who have bought new say what they feel they are buying into brandwise?
Genuinely interested if the brand has managed to move on from the, possibly, lazy social stereotypes I am lumbering it with.
Edited by _Sorted_ on Tuesday 8th January 22:29
More in my posting history but it felt like a museum piece and the dealers attitude was poor to say the least
Cheers
Stedman said:
sapf0 said:
Some bloke I had a passing chat with today reckons there is a Landrover dealership being expanded to 47 service ramps. ??
He did work for VW.
Gatwick JLR has 20 mechanics, were looking for another 4 before christmas and have a decent lead time too. They must be silly busyHe did work for VW.
gizlaroc said:
TheStigsWeeBrother said:
Wills2 said:
gizlaroc said:
What I don't get with JLR is they are spending 100s of millions on so many new products, they are moving onto shorter lifecycles like other manufacturers, but Jaguar and more so Land Rover have been known and loved for the fact their products have such long life cycles.
IMHO they could have simply upgraded the Defender by putting in ultra modern engines and modern interiors, the new Evoque is hardly changing things a new infotainment system and digital dash with new lights would have been enough.
IMHO they could have simply upgraded the Defender by putting in ultra modern engines and modern interiors, the new Evoque is hardly changing things a new infotainment system and digital dash with new lights would have been enough.
https://www.youtube.com/watch?v=UUtJBESCZCg
There is so much more they could have done with it.
You can either use the gap on the assembly liine to build a FFRR that will make you a huge profit or to make a Defender that will make you a small profit.
With ever changing legislation you can choose to spend millions on making an old model compliant or on a new product that will sell in higher volumes at, possibly greater margins.
The days of an agricultural LR are dead.
Other manufacturers make 4x4 pickups, which is where the market has gone.
Jazzy Jag said:
JLR had limited production capacity.
You can either use the gap on the assembly liine to build a FFRR that will make you a huge profit or to make a Defender that will make you a small profit.
With ever changing legislation you can choose to spend millions on making an old model compliant or on a new product that will sell in higher volumes at, possibly greater margins.
The days of an agricultural LR are dead.
Other manufacturers make 4x4 pickups, which is where the market has gone.
The Defender was a halo product and set LR apart from the other mass market SUV makers image , now they have to compete on equal terms without look at us we don't just make school run cars !!! You can either use the gap on the assembly liine to build a FFRR that will make you a huge profit or to make a Defender that will make you a small profit.
With ever changing legislation you can choose to spend millions on making an old model compliant or on a new product that will sell in higher volumes at, possibly greater margins.
The days of an agricultural LR are dead.
Other manufacturers make 4x4 pickups, which is where the market has gone.
powerstroke said:
Jazzy Jag said:
JLR had limited production capacity.
You can either use the gap on the assembly liine to build a FFRR that will make you a huge profit or to make a Defender that will make you a small profit.
With ever changing legislation you can choose to spend millions on making an old model compliant or on a new product that will sell in higher volumes at, possibly greater margins.
The days of an agricultural LR are dead.
Other manufacturers make 4x4 pickups, which is where the market has gone.
The Defender was a halo product and set LR apart from the other mass market SUV makers image , now they have to compete on equal terms without look at us we don't just make school run cars !!! You can either use the gap on the assembly liine to build a FFRR that will make you a huge profit or to make a Defender that will make you a small profit.
With ever changing legislation you can choose to spend millions on making an old model compliant or on a new product that will sell in higher volumes at, possibly greater margins.
The days of an agricultural LR are dead.
Other manufacturers make 4x4 pickups, which is where the market has gone.
Land Rover was Defender; Defender was Land Rover
NomduJour said:
The Evoque (essentially a Freelander in a frock) was ready for an update, too - they have to compete alongside the Germans, whose development budgets and resources are huge by comparison.
Evoque was nowhere near based on the Freelander.It shares a platform with the Discovery Sport, which is a decent car IMHO, but the finish and fit and NHV in the Evoque is definitely better than in the Discovery Sport. I reckon the 2018 models (not tried then new, facelifted one yet) is a very, very good car for British roads. it is quiet, copes well with the abominable road surfaces and is quick enough (not so as you'd want to make a trip out to decent driving roads, but swift enough for the majority of UK road use) and handles well too. Works well in snow and the 8 speed auto 'box is exceptionally good now.
skyrover said:
Earthdweller said:
Agree :
Land Rover was Defender; Defender was Land Rover
As I've been harping on or months... thisLand Rover was Defender; Defender was Land Rover
The other vehicles help pay the bills, but they do not define the company.
My hope is that the 'new' Defender will very much put LR back into the utilitarian, commercial vehicle market. Hell, if Mercedes are re-bodying Nissan Navarras to do similar, there must be a business case for it.
Digga said:
NomduJour said:
The Evoque (essentially a Freelander in a frock) was ready for an update, too - they have to compete alongside the Germans, whose development budgets and resources are huge by comparison.
Evoque was nowhere near based on the Freelander.It shares a platform with the Discovery Sport, which is a decent car IMHO, but the finish and fit and NHV in the Evoque is definitely better than in the Discovery Sport. I reckon the 2018 models (not tried then new, facelifted one yet) is a very, very good car for British roads. it is quiet, copes well with the abominable road surfaces and is quick enough (not so as you'd want to make a trip out to decent driving roads, but swift enough for the majority of UK road use) and handles well too. Works well in snow and the 8 speed auto 'box is exceptionally good now.
landrover built both Ewocks and Freelander on the same line in liverpool.
tigerkoi said:
Without totting up everything opined on this thread, I don’t think the gist of the comments is at all like you say.
I don’t think Jaguar are lacking for brand awareness nor are they lacking in products (numbers of models strewn across JLR). And I’m generally caustic on what their problems are.
Jaguar might have an issue as regards positioning, i.e. where the brand goes next and to what sort of customer it needs to go all out for, but I think anyone who’s even remotely aware of cars has at least heard of Jaguar.
And it’s not a lack of products per se, more are they the right products to sell in volumes to make them successful long term and to be positioned and differentiated enough from the competition. In a nutshell, they’ve got too many models for not enough market share which if pared back might be capital better spent on improving core products they can win upon.
You might not know your way round the range, but knowing an F-Type from a Sports Brake is mere token compared to memorising all of Toyotas range. If you struggle with Jag, good luck telling me the difference between an Aplhard and a Vellfire.
I know what an Alphard is, I'm in London so see lots of private hire vehicles of all kinds, I suspect a Vellfire is JDM vehicle and some sort of MPV. I have a semi interest of MPV's that are different, ever since I saw a Honda Silver something or another, again in London you see all sorts of vehicles.I don’t think Jaguar are lacking for brand awareness nor are they lacking in products (numbers of models strewn across JLR). And I’m generally caustic on what their problems are.
Jaguar might have an issue as regards positioning, i.e. where the brand goes next and to what sort of customer it needs to go all out for, but I think anyone who’s even remotely aware of cars has at least heard of Jaguar.
And it’s not a lack of products per se, more are they the right products to sell in volumes to make them successful long term and to be positioned and differentiated enough from the competition. In a nutshell, they’ve got too many models for not enough market share which if pared back might be capital better spent on improving core products they can win upon.
You might not know your way round the range, but knowing an F-Type from a Sports Brake is mere token compared to memorising all of Toyotas range. If you struggle with Jag, good luck telling me the difference between an Aplhard and a Vellfire.
bobtail4x4 said:
er the Disco sport is a stertched freelander 2 underpinnings,
I did not know that. https://www.whatcar.com/news/evoque-20-things-you-...
WhatCar said:
The Evoque is based on the Land Rover Freelander platform, but it has totally new front- and rear suspension. There is only one common chassis component between the two cars.
They do not drive the same and the shut line improvements are evident too, but yes, definitely 'based on'.bobtail4x4 said:
landrover built both Ewocks and Freelander on the same line in liverpool.
I knew that bit though.craigjm said:
The new evoque is on a new platform but the old one and the disco sport were based on the freelander which itself Mondeo platform of the time known by Ford as EUCD.
Ford and their many one time brides got some mileage out of that platform, I think the Disco sport must be one of the last vehicles using it still in production now that the XC60 has been replaced though.Digga said:
skyrover said:
Earthdweller said:
Agree :
Land Rover was Defender; Defender was Land Rover
As I've been harping on or months... thisLand Rover was Defender; Defender was Land Rover
The other vehicles help pay the bills, but they do not define the company.
My hope is that the 'new' Defender will very much put LR back into the utilitarian, commercial vehicle market. Hell, if Mercedes are re-bodying Nissan Navarras to do similar, there must be a business case for it.
The modern brand isn't defined or reliant on the Defender, it's defined by the luxury Range Rover.
Krikkit said:
Digga said:
skyrover said:
Earthdweller said:
Agree :
Land Rover was Defender; Defender was Land Rover
As I've been harping on or months... thisLand Rover was Defender; Defender was Land Rover
The other vehicles help pay the bills, but they do not define the company.
My hope is that the 'new' Defender will very much put LR back into the utilitarian, commercial vehicle market. Hell, if Mercedes are re-bodying Nissan Navarras to do similar, there must be a business case for it.
The modern brand isn't defined or reliant on the Defender, it's defined by the luxury Range Rover.
The management comes across as naive in thinking there’s enough weight behind both brands to challenge the German premiums let alone hold its head above water playing with the herd.
As the fight is assymetric, then do something that builds on the reputation already in place and sits well as a natural progression of the better products unveiled over the years. Whilst I don’t think the Defender is the definition of a halo product - the Lexus LFA to the rest of the Toyota enterprise is, as an example - it can certainly one of the few platforms in which to help fight back to long term survival and easy profitability.
JLR - a high end luxurious, limousine-like Range Rover, the Defender and it’s variations, a stronger F-Type, a grand tourer to takeover where the XK left off and a carefully considered saloon platform, perhaps. JLR needs to narrow down, forget the competition, row it’s own boat and put out products that people want. And where they have pedigree.
Gassing Station | General Gassing | Top of Page | What's New | My Stuff