RE: BMW M unveils standalone 750hp XM
Discussion
Spiros115 said:
CraigyMc said:
Spiros115 said:
This is completely on point for BMWs current strategy, and as a marketeer I admire the unrelenting backing of such a "controversial" approach. But it's only controversial to the audience it isnt for, i.e. fans of manual gearboxes, lightweight cars, who long for the past and bemoan the future, discuss tyre brands and refer to cars by manufacture model generation codes, i.e. virtually everyone on here. The fact this article has the most comments since the last BMW beaver grill was unveiled says they are smashing their objectives.
The current crop of uber rich, Insta loving Gen Zers arent bothered about fuel injectors, dry sumps or beautifully restrained design. The world now deals in extremes where middle of the road, balance, context, even logic dont provoke emotion, get no air time and so are basically worthless when the key currencies are followers, likes, views and shares.
In this regard this car is almost perfect; it's extreme, different, plush and no doubt obscenely expensive, it's made to fill influencer accounts with bags of social cash.
It's no surprise that the 5 series is now BMWs most restrained (and in my eyes best) looking car, followed by the 3. These are always going to be moved at a slower pace allowing the nay-sayers (loyalists) time to get used to design development but they aren't headline grabbing.
My only surprise with the XM is that it isnt fully electric, and I think that in part makes the design need to be even more radical to mask the fact the power train is already out of date.
Oh and I actually think that interior is the best BMW have produced (dodgy finishes aside), the widescreen curved screen approach is the most user friendly IMO (give me that over the merc and tesla uber screens anyday) and retaining idrive is essential, but BMW have always had the most logical layouts, now the end result has wow factor too, at least that design philosophy has some generational cross over!
Still after having 4 BMWs in a row, and having bought no other brand since my first post-uni paycheck, I am personally just not a fan of their direction, the customary utter rubbish advertising that accompanies it, or their lack of attention to the models I am interested in; a facelifted and handsome 5 series doesnt disguise the fact the interior is a generation behind, the 330e is brilliant with charge and infuriating without and the ix3 is a hopelessly inadequate stop gap bodge job, and so for the first time ever I have just ordered elsewhere....
This post smacks of "there's no such thing as bad coverage".The current crop of uber rich, Insta loving Gen Zers arent bothered about fuel injectors, dry sumps or beautifully restrained design. The world now deals in extremes where middle of the road, balance, context, even logic dont provoke emotion, get no air time and so are basically worthless when the key currencies are followers, likes, views and shares.
In this regard this car is almost perfect; it's extreme, different, plush and no doubt obscenely expensive, it's made to fill influencer accounts with bags of social cash.
It's no surprise that the 5 series is now BMWs most restrained (and in my eyes best) looking car, followed by the 3. These are always going to be moved at a slower pace allowing the nay-sayers (loyalists) time to get used to design development but they aren't headline grabbing.
My only surprise with the XM is that it isnt fully electric, and I think that in part makes the design need to be even more radical to mask the fact the power train is already out of date.
Oh and I actually think that interior is the best BMW have produced (dodgy finishes aside), the widescreen curved screen approach is the most user friendly IMO (give me that over the merc and tesla uber screens anyday) and retaining idrive is essential, but BMW have always had the most logical layouts, now the end result has wow factor too, at least that design philosophy has some generational cross over!
Still after having 4 BMWs in a row, and having bought no other brand since my first post-uni paycheck, I am personally just not a fan of their direction, the customary utter rubbish advertising that accompanies it, or their lack of attention to the models I am interested in; a facelifted and handsome 5 series doesnt disguise the fact the interior is a generation behind, the 330e is brilliant with charge and infuriating without and the ix3 is a hopelessly inadequate stop gap bodge job, and so for the first time ever I have just ordered elsewhere....
The problem I have with it is that there is such a thing as "pulling a Ratner" -- the opposite of a halo effect exists in the form of a haemorrhoid cushion shaped like this BMW.
Alienating the existing customer base while trying to obtain another is doomed in that churn isn't growth.
Edited to add:
Toyota made the GR Yaris. For non-enthusiasts it doesn't exist, so harms nothing. For enthusiasts, it shows Toyota are serious about making good cars again.
BMW could have made this catastrophe and called it something other than an M car. It would still have hit the same mark it does now with non-enthusiasts without alienating us.
Meanwhile BMW M could have given us something like a new M1 (something i8 shaped, maybe) or something else to celebrate 50 years.
Edited by CraigyMc on Friday 3rd December 13:24
This is precisely the problem with people these days, far too willing to blow up and shout down others ideas without bothering to understand the full picture....
Spiros115 said:
CraigyMc said:
Spiros115 said:
This is completely on point for BMWs current strategy, and as a marketeer I admire the unrelenting backing of such a "controversial" approach. But it's only controversial to the audience it isnt for, i.e. fans of manual gearboxes, lightweight cars, who long for the past and bemoan the future, discuss tyre brands and refer to cars by manufacture model generation codes, i.e. virtually everyone on here. The fact this article has the most comments since the last BMW beaver grill was unveiled says they are smashing their objectives.
The current crop of uber rich, Insta loving Gen Zers arent bothered about fuel injectors, dry sumps or beautifully restrained design. The world now deals in extremes where middle of the road, balance, context, even logic dont provoke emotion, get no air time and so are basically worthless when the key currencies are followers, likes, views and shares.
In this regard this car is almost perfect; it's extreme, different, plush and no doubt obscenely expensive, it's made to fill influencer accounts with bags of social cash.
It's no surprise that the 5 series is now BMWs most restrained (and in my eyes best) looking car, followed by the 3. These are always going to be moved at a slower pace allowing the nay-sayers (loyalists) time to get used to design development but they aren't headline grabbing.
My only surprise with the XM is that it isnt fully electric, and I think that in part makes the design need to be even more radical to mask the fact the power train is already out of date.
Oh and I actually think that interior is the best BMW have produced (dodgy finishes aside), the widescreen curved screen approach is the most user friendly IMO (give me that over the merc and tesla uber screens anyday) and retaining idrive is essential, but BMW have always had the most logical layouts, now the end result has wow factor too, at least that design philosophy has some generational cross over!
Still after having 4 BMWs in a row, and having bought no other brand since my first post-uni paycheck, I am personally just not a fan of their direction, the customary utter rubbish advertising that accompanies it, or their lack of attention to the models I am interested in; a facelifted and handsome 5 series doesnt disguise the fact the interior is a generation behind, the 330e is brilliant with charge and infuriating without and the ix3 is a hopelessly inadequate stop gap bodge job, and so for the first time ever I have just ordered elsewhere....
This post smacks of "there's no such thing as bad coverage".The current crop of uber rich, Insta loving Gen Zers arent bothered about fuel injectors, dry sumps or beautifully restrained design. The world now deals in extremes where middle of the road, balance, context, even logic dont provoke emotion, get no air time and so are basically worthless when the key currencies are followers, likes, views and shares.
In this regard this car is almost perfect; it's extreme, different, plush and no doubt obscenely expensive, it's made to fill influencer accounts with bags of social cash.
It's no surprise that the 5 series is now BMWs most restrained (and in my eyes best) looking car, followed by the 3. These are always going to be moved at a slower pace allowing the nay-sayers (loyalists) time to get used to design development but they aren't headline grabbing.
My only surprise with the XM is that it isnt fully electric, and I think that in part makes the design need to be even more radical to mask the fact the power train is already out of date.
Oh and I actually think that interior is the best BMW have produced (dodgy finishes aside), the widescreen curved screen approach is the most user friendly IMO (give me that over the merc and tesla uber screens anyday) and retaining idrive is essential, but BMW have always had the most logical layouts, now the end result has wow factor too, at least that design philosophy has some generational cross over!
Still after having 4 BMWs in a row, and having bought no other brand since my first post-uni paycheck, I am personally just not a fan of their direction, the customary utter rubbish advertising that accompanies it, or their lack of attention to the models I am interested in; a facelifted and handsome 5 series doesnt disguise the fact the interior is a generation behind, the 330e is brilliant with charge and infuriating without and the ix3 is a hopelessly inadequate stop gap bodge job, and so for the first time ever I have just ordered elsewhere....
The problem I have with it is that there is such a thing as "pulling a Ratner" -- the opposite of a halo effect exists in the form of a haemorrhoid cushion shaped like this BMW.
Alienating the existing customer base while trying to obtain another is doomed in that churn isn't growth.
Edited to add:
Toyota made the GR Yaris. For non-enthusiasts it doesn't exist, so harms nothing. For enthusiasts, it shows Toyota are serious about making good cars again.
BMW could have made this catastrophe and called it something other than an M car. It would still have hit the same mark it does now with non-enthusiasts without alienating us.
Meanwhile BMW M could have given us something like a new M1 (something i8 shaped, maybe) or something else to celebrate 50 years.
Edited by CraigyMc on Friday 3rd December 13:24
fblm said:
I must admit I almost stopped reading at the phrase "on point". It's pretty clear to me now that the giant-XM-turd with the accompanying nauseatingly pretentious avant-shyte advert isn't just "not aimed at me" but is in fact a huge "fck you" from a company that no longer wants any of my money. To that extent I must also admire the campaign for it's effectiveness.
They don't need your money because they have a load of people waiting to part with theirs.Never fails to amaze me how people on here fail to see how insignificant pistonheads/petrolheads actually are in the grand scheme of things.
F1GTRUeno said:
Never fails to amaze me how people on here fail to see how insignificant pistonheads/petrolheads actually are in the grand scheme of things.
It never fails to amaze me how people on here fail to understand a post in simple English, preferring instead to infer something entirely different to what was written. Over the last decade they've been churning out IMO increasing bloated, uninteresting and ugly cars with a few brilliant exceptions. Yet BMW's sales and market share have been rising across most markets for 20 years and in the decade prior to covid their share price was up about 100% compared to say Daimler that was up about 20% and VAG flat. So please spare us your brilliant observation as to our significance which is painfully obvious for everyone to see. I hate to break it to you but there are these things called EV's; just wait till you find out how insignificant petrol heads are going to get in a few years; which brings us full circle to this giant turd of a vehicle pretending to be all futuristic with it's ICE drivetrain but oooh look its got a headlining from the future!The Wookie said:
I don't know, I think there was a similar amount of uproar going from the nice clean traditional lines of the old era BMWs to the Bangle era.
These days the Bangle stuff seems to have aged well, but perhaps they just raised the bar for ugly
These days the Bangle stuff seems to have aged well, but perhaps they just raised the bar for ugly
swisstoni said:
We’re you around at the time?
I’m an outlier by the sounds of it because I largely liked the Bangle cars at the time. I didn’t like the 6 series because of the boot and I hated the 7 series. I’ve grown to like the 6 but I still hate his 7. They were quite a change from the E46/39/38 but I liked it and still do. There was an element of disappointment, but nothing to the scale currently.
Edited by Court_S on Tuesday 7th December 07:43
fblm said:
I must admit I almost stopped reading at the phrase "on point". It's pretty clear to me now that the giant-XM-turd with the accompanying nauseatingly pretentious avant-shyte advert isn't just "not aimed at me" but is in fact a huge "fck you" from a company that no longer wants any of my money. To that extent I must also admire the campaign for it's effectiveness.
thanks, that made me laugh MDL111 said:
fblm said:
I must admit I almost stopped reading at the phrase "on point". It's pretty clear to me now that the giant-XM-turd with the accompanying nauseatingly pretentious avant-shyte advert isn't just "not aimed at me" but is in fact a huge "fck you" from a company that no longer wants any of my money. To that extent I must also admire the campaign for it's effectiveness.
thanks, that made me laugh I think it's basically so saturated with this sort of attitude, with a healthy dose of "I need to build my portfolio", that the whole thing is being propped up because everyone is pushing this sort of s
te on the consumer. If the only choice is the BMW XM then the BMW XM will sell loads, obviously.
And because every car is basically overly angular, bloated, covered in plastic tat etc, people get used to it and accept it when the alternative is a 10 year old car instead.
That's why I find the extremes so objectionable, personally, they move the window for all the other stuff until it's impossible to buy a good looking car.
CraigyMc said:
Mercury00 said:
Without doubt the ugliest car I've ever laid eyes on.
Maybe I can help. Mitsuoka Orochi.
The difference between the Orochi and BMWXMFU, is that while the Mitusuoka is mildly visually challenging, the BMW is both visually and ideologically horrific.
fblm said:
F1GTRUeno said:
Never fails to amaze me how people on here fail to see how insignificant pistonheads/petrolheads actually are in the grand scheme of things.
It never fails to amaze me how people on here fail to understand a post in simple English, preferring instead to infer something entirely different to what was written. Over the last decade they've been churning out IMO increasing bloated, uninteresting and ugly cars with a few brilliant exceptions. Yet BMW's sales and market share have been rising across most markets for 20 years and in the decade prior to covid their share price was up about 100% compared to say Daimler that was up about 20% and VAG flat. So please spare us your brilliant observation as to our significance which is painfully obvious for everyone to see. I hate to break it to you but there are these things called EV's; just wait till you find out how insignificant petrol heads are going to get in a few years; which brings us full circle to this giant turd of a vehicle pretending to be all futuristic with it's ICE drivetrain but oooh look its got a headlining from the future!fblm said:
It never fails to amaze me how people on here fail to understand a post in simple English, preferring instead to infer something entirely different to what was written. Over the last decade they've been churning out IMO increasing bloated, uninteresting and ugly cars with a few brilliant exceptions. Yet BMW's sales and market share have been rising across most markets for 20 years and in the decade prior to covid their share price was up about 100% compared to say Daimler that was up about 20% and VAG flat. So please spare us your brilliant observation as to our significance which is painfully obvious for everyone to see. I hate to break it to you but there are these things called EV's; just wait till you find out how insignificant petrol heads are going to get in a few years; which brings us full circle to this giant turd of a vehicle pretending to be all futuristic with it's ICE drivetrain but oooh look its got a headlining from the future!
You said that it's clear this car it isn't aimed at you and is in fact a giant fk you from a company that no longer wants your money.Did they ever want your money? Is it really a f
k you if they don't care about you? How has it only become clear to you now if you already know how insignificant you are? Suggesting that it's a fk you and they don't want your money implies that you think you're important enough for them to notice.The rest of your waffle is entirely unrelated it seems to your original point. Instead it seems like a rant at the buyers of such vehicles. It doesn't seem to be a counter point at all to my response. You didn't break anything to me because your point about EV's backed mine up.
Do you wanna try again?
F1GTRUeno said:
You said that it's clear this car it isn't aimed at you and is in fact a giant fk you from a company that no longer wants your money.
Did they ever want your money? Is it really a fk you if they don't care about you? How has it only become clear to you now if you already know how insignificant you are? Suggesting that it's a fk you and they don't want your money implies that you think you're important enough for them to notice.
The rest of your waffle is entirely unrelated it seems to your original point. Instead it seems like a rant at the buyers of such vehicles. It doesn't seem to be a counter point at all to my response. You didn't break anything to me because your point about EV's backed mine up.
Do you wanna try again?
k you from a company that no longer wants your money.Did they ever want your money? Is it really a f
k you if they don't care about you? How has it only become clear to you now if you already know how insignificant you are? Suggesting that it's a fk you and they don't want your money implies that you think you're important enough for them to notice.The rest of your waffle is entirely unrelated it seems to your original point. Instead it seems like a rant at the buyers of such vehicles. It doesn't seem to be a counter point at all to my response. You didn't break anything to me because your point about EV's backed mine up.
Do you wanna try again?
With an idiot hell bent on inferring things that are neither written nor implied. No, not really. I'm not important to BMW's bottom line, I knew that without some twerp repeatedly telling me but please tell me again, it can't get any more tedious the 4th time.
paulrockliffe said:
I thought that post was a fascinating insight into the advertising industry more than anything else.
I think it's basically so saturated with this sort of attitude, with a healthy dose of "I need to build my portfolio", that the whole thing is being propped up because everyone is pushing this sort of ste on the consumer.
If the only choice is the BMW XM then the BMW XM will sell loads, obviously.
And because every car is basically overly angular, bloated, covered in plastic tat etc, people get used to it and accept it when the alternative is a 10 year old car instead.
That's why I find the extremes so objectionable, personally, they move the window for all the other stuff until it's impossible to buy a good looking car.
Interesting observation. It's like the automotive equivalent of the Overton Window which I guess makes BMW the Trump of car design. It's such a shame; remember the stunning Ferrari Millechile was supposed to be a new direction for Ferrari; sub 1000kg, 600bhp NA V10... buyers moved on, we got a 4 door 2 tonne EV that did 0-60 in 3 seconds and now we have 1700kg+ 1000bhp Ferrari's instead!I think it's basically so saturated with this sort of attitude, with a healthy dose of "I need to build my portfolio", that the whole thing is being propped up because everyone is pushing this sort of s
te on the consumer. If the only choice is the BMW XM then the BMW XM will sell loads, obviously.
And because every car is basically overly angular, bloated, covered in plastic tat etc, people get used to it and accept it when the alternative is a 10 year old car instead.
That's why I find the extremes so objectionable, personally, they move the window for all the other stuff until it's impossible to buy a good looking car.
https://theface.com/culture/bmw-xm-hybrid-concept-...
Just saw this pop up on my feed and looking at who attended it seems to confirm what others have posted. This vehicle is not aimed at pistonheads or car enthusiasts.
Just saw this pop up on my feed and looking at who attended it seems to confirm what others have posted. This vehicle is not aimed at pistonheads or car enthusiasts.
Gassing Station | General Gassing | Top of Page | What's New | My Stuff